Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Agencies?blur=25

Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri 14 hours ago

4m Creative Zone with Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri 1 day ago

PoojaJauhari?blur=25

In today's edition of e4m Creative Zone, Pooja Jauhari, CEO, The Glitch, talks about new ways of working that have cropped up post COVID, campaign created for Netflix amidst lockdown and more

Misbaah Mansuri Jul 29, 2020 8:16 AM

Airtel payments bank?blur=25

The banking arm of Airtel has spent Rs 101 crore on advertising in FY20 as compared to Rs 47 crore in the last financial year

Misbaah Mansuri Jul 28, 2020 9:06 AM

e4m Creative Zone with Pallavi Chakravarty, ECD, Taproot Dentsu?blur=25

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

Fastrack?blur=25

Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing

Misbaah Mansuri Jul 23, 2020 8:36 AM

consumerprotection?blur=25

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

Creative Zone?blur=25

In today’s edition of e4m Creative Zone, we speak to Aalap Desai, NCD, mcgarrybowen India, on the virtual ad shoots, client budgets and more

Misbaah Mansuri Jul 20, 2020 9:08 AM

e4m Creative Zone Venkatagiri Rao?blur=25

In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more

Misbaah Mansuri Jul 17, 2020 8:34 AM

Amul?blur=25

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

anadiShah?blur=25

In today’s edition of e4m Creative Zone, we speak to Anadi Sah, ECD, Isobar India on work, clients and acceleration in digital adoption post lockdown

Misbaah Mansuri Jul 15, 2020 8:26 AM

surjoDutt?blur=25

In today's edition of e4m Creative Zone, we speak to Surjo Dutt, NCD, FCB Ulka, on lockdown limitations, change in creative concepting and more

Misbaah Mansuri Jul 14, 2020 8:31 AM

brahm vasudeva?blur=25

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

Misbaah Mansuri Jul 13, 2020 8:22 AM

Thewomb?blur=25

Kawal Shoor & Navin Talreja, Founding Partners of The Womb on remote shoots through Zoom, client budgets and shining on through the storms

Misbaah Mansuri Jul 9, 2020 8:45 AM

Black Lives Matter?blur=25

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

Creative Zone?blur=25

In today's edition of e4m Creative Zone, we speak to Russell Barrett, CCO and Managing Partner, BBH India, on remote shoots and creating through constraints

Misbaah Mansuri Jul 3, 2020 7:48 AM

cannes?blur=25

On the awards front, Procter & Gamble took home the Brand Marketer of the Decade Award

Misbaah Mansuri Jun 26, 2020 9:01 AM

cannesLions?blur=25

Mark Read, David Droga, Jean Lin, Lorraine Twohill and Steve Stoute came together for the discussion

Misbaah Mansuri Jun 26, 2020 8:57 AM