Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

RelianceEmbibe

As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising

Misbaah Mansuri 2 hours ago

BK Rao

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

Vivek Sharma

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM

SrinivasRao

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM

terry

Peigh opens up on the India scheme of things for the group, shining through turbulent times, acquisitions and more

Misbaah Mansuri Sep 27, 2019 8:46 AM

CVL Srinivas

CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy

Misbaah Mansuri Sep 26, 2019 8:33 AM

Rohit Gupta

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

Sidharth Rao

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Samsung

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

Conclave logo

The theme for the September 24 event is Creativity First: Brand Engagement in the Connected Era. Stephen Allan, Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Auto India, to be keynote speakers

Misbaah Mansuri Sep 11, 2019 8:05 AM

Gillete

Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes

Misbaah Mansuri Sep 9, 2019 8:24 AM

Ikea

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

Sunny Oil

Creative agency The Womb and the brand share insights on how Sunny Oil aims to capture a bigger share of the edible oil pie and avail multi-category opportunities with its latest campaign

Misbaah Mansuri Sep 3, 2019 8:51 AM

Icma

Industry leaders come together to judge reams of thought-provoking entries in over 20 categories

Misbaah Mansuri Aug 28, 2019 8:48 AM

love & care hul

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

Dheeraj Sinha

Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett, South Asia, talks about the agency’s strategy called ‘Wave 3’, new-age clients and more

Misbaah Mansuri Aug 23, 2019 8:22 AM

Anup Vishwanathan

Vishwanathan joins Creativeland Asia from Times Network where he was Senior Vice President, Network Consumer Insights and Strategy

Misbaah Mansuri Aug 20, 2019 8:15 AM

reward-advertising

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM