Misbaah Mansuri

Misbaah Mansuri

Large chunk of our sales comes from digital: MD &CEO, Mahindra Holidays

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its stand...

Lotus Herbals continues to make misleading claims on its sun protection products: HUL

In an email conversation with exchange4media, HUL stated that the contents of the said video neither disparages nor denigrates Lotus Herbals

Snapchat’s non-skippable ads: What’s in it for brands and marketers?

Industry experts weigh in on if Snapchat users would have to get used to the ad format in exchange for viewing content for free

Focusing not just on market share but also expanding market: CMO, Aditya Birla Capital

Ajay Kakar speaks to exchange4media on how the brand focuses on consumers' needs instead of having a product-based approach, their recent campaign and...

We spend a lot of money on research to understand our customers: CMO, Shell Lubricants

Gareth Flood, Chief Marketing Officer, Shell Lubricants caught up with exchange4media and spilled the beans on Shell’s renewed focus, core value propo...

Will Salman Khan add fizz to Appy's biz?

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televis...

Office is staycation, everything else is adventure: Amer Jaleel

On a typical weekend, you can find Jaleel rejuvenating over pool volleyball with chilled Corona, spending some time with his i-pad and binge watching

The power of our Cannes brand ambassadors as influencers is high: GM, L’Oréal Paris

As Cannes draws closer, exchange4media spoke to Raagjeet Garg, General Manager, L’Oréal Paris, on how the brand is accelerating growth from the digita...

Will leverage opportunities in digital ecosystem: President & CEO- Indian Music Industry

Blaise Fernandes on how IMI plans to sustain the recent revenue growth of music streaming services and their game-plan to eradicate piracy in a multi-...

e4mChillout: Weekends for Agnello Dias mean sleeping, vegetable shopping, badminton

We get the man himself to reveal his ‘chill-out’ secrets that help him zap all the stress

Diageo India's market approach is occasion-led not demography-led

Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform av...

We are making the brand more relevant in India through celebrities – Sales & Retail Director – EMEA, New Era

John Casey on the signature headwear collection designed by cricketer Virat Kohli, and the brand’s game plan for growth

Shekhar Mhaskar’s weekend bliss: Cleanliness, conversations and cooking

On a typical weekend, one would find the Vice President of Isobar India setting his house back in order and cooking vegetarian food for his friends

IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?

We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza

We plan to double our growth between now and the end of next year: Co-founder, Treebo

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targe...

IPL Ad Series- Part IX: Does MakeMyTrip’s ad campaign cut it?

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,...

IPL Ads- Part 8: Does Priya Prakash Varrier’s wink and attitude add some crunch to Munch?

Today, we take a look at the Nestlé’ Munch ad featuring internet sensation Priya Prakash Varrier

IPL Ad Series- Part VII: Frooti's surreal offering - delicious or not?

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

We want to be a Rs. 1000 cr consumer brand: MD and CEO, Arvind Lifestyle Brands

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's pri...

IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

IPL ad series- Part V: Muthoot Finance’s ad cleverly interweaves cricket and Bollywood

Today, we take a look at Muthoot Finance’s ad campaign starring Amitabh Bachchan and Team CSK

IPL ad series- Part IV: Coca Cola's new ad beautifully builds on its long-standing legacy

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

IPL Ad Series- Part III: Vodafone's Zoo Zoos work like a charm every single time

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

IPL ad series- Part II: Swiggy's simple but cheeky ad makes an impact

To acknowledge some interesting ad work rolled out for IPL, the following is the second part of a five-day IPL ad series, which will take a look at an...

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