Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Tara Sinha?blur=25

The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations to follow

Misbaah Mansuri 1 day ago

Famous Innovations?blur=25

The agency saw a 24% jump in revenue in FY19 when compared to the previous financial year

Misbaah Mansuri Dec 11, 2019 9:05 AM

Saurabh Varma?blur=25

Varma’s venture will specialise not just in creative but also in the technology & experiences space

Misbaah Mansuri Dec 11, 2019 6:42 AM

Uber Newspaper Ad Mistake?blur=25

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

Logo?blur=25

Cleartrip's Head of Corporate Strategy, Aditya Agarwal shared that more than half the revenues for Cleartrip come from outside India

Misbaah Mansuri Dec 9, 2019 8:01 AM

Lenovo?blur=25

The smartphone brand will leverage a mix of digital & channel marketing, says Amit Doshi, CMO, Lenovo India, in a chat with exchange4media

Misbaah Mansuri Dec 3, 2019 7:41 AM

Ola cabs?blur=25

In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

Misbaah Mansuri Dec 2, 2019 9:22 AM

Bhuvan Bam?blur=25

Yashodhara Lal, Marketing Director, Pizza Hut India, shares insights on the strategy behind roping in digital influencer Bhuvan Bam to moving its creative account

Misbaah Mansuri Nov 22, 2019 7:43 AM

Ogilvy?blur=25

The agency’s revenue from operations stood at Rs 331.1 crore for the year ended December 2018 as against Rs 340.1 crore in the previous year

Misbaah Mansuri Nov 19, 2019 8:41 AM

Alia Bhatt Uber Eats?blur=25

Bansi Kotecha, Head of Operations, India & South Asia, Uber Eats, lets us in on the brand’s marketing game plan and the current campaign featuring Alia Bhatt and Dulquer Salmaan

Misbaah Mansuri Nov 18, 2019 8:16 AM

Logo?blur=25

The Womb to handle overall creative mandate and strategy for the launch of Mahindra Thar 2020

Misbaah Mansuri Nov 14, 2019 7:37 AM

Ram Ray?blur=25

Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'

Misbaah Mansuri Nov 14, 2019 7:11 AM

Uday Shankar?blur=25

Uday Shankar, President, The Walt Disney Company, Asia Pacific, and Chairman, Star and Disney India, shared vignettes of his journey while delivering the AAAI Subhas Ghosal Memorial Lecture 2019

Misbaah Mansuri Nov 12, 2019 8:32 AM

Volkswagen logo?blur=25

The brand reported a net profit of Rs 198 crore in 2018-19, a 65% increase from the last financial year

Misbaah Mansuri Nov 8, 2019 7:04 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

Bodyshop Shraddha Kapoor?blur=25

The TVC is being played upon a good media mix of lifestyle, entertainment and infotainment channels to shed spotlight on the brand's core ideology of being an ethical beauty brand

Misbaah Mansuri Nov 5, 2019 8:17 AM

Manyavar?blur=25

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM