Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities

Misbaah Mansuri 21-February-2019

Singapore Tourism Board's Director, Brand (Marketing Group), Lim Shoo Ling and GB Srithar, Regional Director (SAMEA), speak to exchange4media on their focus to attract more Indian tourists

Misbaah Mansuri 20-February-2019

Bhardwaj, Chief Creative Officer, Lowe Lintas gives an insight into the need for big ideas that will stay across mediums and over long periods of time

Misbaah Mansuri 20-February-2019

In a chat with exchange4media, Munson also talks about the re-pricing of children’s products bringing enormous success to the brand

Misbaah Mansuri 15-February-2019

While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message

Misbaah Mansuri 11-February-2019

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri 05-February-2019

A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness

Misbaah Mansuri 04-February-2019

With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri 31-January-2019

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri 30-January-2019

Bajaj Auto's transition from a domestic scooter maker to a global motorcycle powerhouse speaks of its revamped positioning

Misbaah Mansuri 29-January-2019

We will continue to look at a larger volume in lower prices in the Indian market, says Sodhi, Business Head-Digital, Sony Pictures Networks India

Misbaah Mansuri 28-January-2019

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri 24-January-2019

The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more

Misbaah Mansuri 23-January-2019

In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed

Misbaah Mansuri 22-January-2019

From Mallika Dua's Tata Capital campaign to Mid-Day roping in Jamie Lever, several brands such as Hyundai, Tata Motors & Durex have gone for comic artists

Misbaah Mansuri 21-January-2019

ChillOut: The Executive Vice President and Business Head, Godrej Locking Solutions and Systems, reveals his vices, a skill he wishes to master and his next vacation plans

Misbaah Mansuri 19-January-2019

Pandya, who endorses 7 brands, has lost Gillette's sponsorship due to the 'Koffee with Karan' controversy

Misbaah Mansuri 15-January-2019

The MD & CEO of IDBI Federal Life Insurance talks about the year gone by, the bancassurance space, targets and more

Misbaah Mansuri 10-January-2019

Basu, a senior brand consultant, has been with education start-ups and brands like Closeup

Misbaah Mansuri 09-January-2019

Campaign for body wash brand with braille-friendly packaging features Captain of Indian Men’s Blind Cricket Team

Misbaah Mansuri 09-January-2019