Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

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Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri 1 day ago

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Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media 

Misbaah Mansuri 1 day ago

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Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

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Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year

Misbaah Mansuri Apr 7, 2021 8:24 AM

Joy Chatterjee?blur=25

Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery

Misbaah Mansuri Apr 6, 2021 8:28 AM

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Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

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While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year

Misbaah Mansuri Apr 1, 2021 8:25 AM

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A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM

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From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

Aashim Malhotra?blur=25

Malhotra, VP of Dole Foods, revealed that the company will use a mix of above-the-line and below-the-line investments to woo consumers as it makes inroads into the Indian market

Misbaah Mansuri Mar 26, 2021 9:04 AM

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Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message

Misbaah Mansuri Mar 25, 2021 8:26 AM

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Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.

Misbaah Mansuri Mar 22, 2021 8:51 AM

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Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing

Misbaah Mansuri Mar 16, 2021 8:26 AM

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Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words

Misbaah Mansuri Mar 11, 2021 9:11 AM

Women's Day Mahindra's ad?blur=25

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

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Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger

Misbaah Mansuri Mar 8, 2021 9:04 AM

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Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

Cannes?blur=25

The Lions Live team put the spotlight on innovative new ways for brands to engage with customers

Misbaah Mansuri Mar 4, 2021 8:29 AM

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The Lions Live presented the Lion’s guide to decoding new techniques of modern storytelling

Misbaah Mansuri Mar 3, 2021 8:02 AM

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The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn

Misbaah Mansuri Mar 2, 2021 8:25 AM