Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Pandya, who endorses 7 brands, has lost Gillette's sponsorship due to the 'Koffee with Karan' controversy

Misbaah Mansuri 1 day ago

The MD & CEO of IDBI Federal Life Insurance talks about the year gone by, the bancassurance space, targets and more

Misbaah Mansuri 6 days ago

Basu, a senior brand consultant, has been with education start-ups and brands like Closeup

Misbaah Mansuri 1 week ago

Campaign for body wash brand with braille-friendly packaging features Captain of Indian Men’s Blind Cricket Team

Misbaah Mansuri 1 week ago

Lever pulls off ace mimicry of leading celebrities in the ad

Misbaah Mansuri 1 week ago

Creative leaders share their big predictions for the new year

Misbaah Mansuri 1 week ago

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 1 week ago

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri 31-December-2018

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri 27-December-2018

Kochar, Head of Marketing & Member Engagement, on how JetPrivilege’s recent performance-driven campaign is aligned with the brand’s overall marketing strategy

Misbaah Mansuri 26-December-2018

Success of films such as Badhaai Ho, Andhadhun, Raazi, Hichki, Sonu ki Titu ki Sweety and Stree has reinforced advertiser confidence in the credibility of small-budget movies

Misbaah Mansuri 26-December-2018

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri 21-December-2018

The film conceptualized by Ogilvy Mumbai has already triggered conversations around it

Misbaah Mansuri 20-December-2018

From the love for video to the return of creativity and evolving landscape of MarTech—experts share their take on the defining trends of the year

Misbaah Mansuri 18-December-2018

Anupam Bokey, VP Marketing (CMO) RP Sanjeev Goenka FMCG revealed how the brand aims to fetch the canvas of visibility for its newest offering Karare

Misbaah Mansuri 13-December-2018

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri 12-December-2018

With digital coming in, creativity has become far more complicated than it used to be

Misbaah Mansuri 11-December-2018

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

Should such mergers become the order of the day or is it easier said than done? 

Misbaah Mansuri 05-December-2018

Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising

Misbaah Mansuri 04-December-2018