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Misbaah Mansuri

Misbaah Mansuri

‘Experiments with social disobedience’- an unabashedly honest book

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with whic...

Is Croma's 'Upgrade Life' campaign responsible consumerism done right?

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

We're doing a lot of work in short-form programming: COO, Eros Digital

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want...

Maggi's tweaked ad recipe - delicious or not?

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

Coca Cola, Pepsi, Budweiser deliver top three goal-worthy FIFA ad campaigns

From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them...

Strategy planning is in our DNA: Tarun Rai on JWT celebrating 50 years

Rai, Bindu Sethi and Shaziya Khan of J. Walter Thompson on the brands’ humble beginnings and how the planning discipline came to evolve

Digital is traceable, accountable, retractable: Khushnooma Kapadia, Marriott International

Khushnooma Kapadia, Area Director - Marketing, South Asia, Marriott International on leveraging the popularity of Bollywood to give their campaigns th...

Muthoot’s #KahaaniBlueSoch- A hit or miss?

While the ad campaign does capture the brand’ s spirit and ethos, it’s just real people and real stories which steal the show.

Ranveer Singh gave a lot of inputs for the ad campaign: Vincent Lou, Club Factory

Lou, Founder and CEO of Club Factory on their biggest India-campaign with actor Ranveer Singh and Manushi Chillar, accelerating the brand growth in In...

Plan to make digital content 25% of our overall revenue: Deepak Lamba, WWM

Deepak Lamba, CEO, Worldwide Media, on the group's revenue through digital, shows in the works and more

125 years of Johnson’s: An aww-dorable ad marks 125 years of the brand

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

e4mChillout: Nandini Dias enjoys her weekends with family, friends and food

On a typical weekend, one can see the CEO of Lodestar playing, watching movies, eating and meeting friends.

And the Grand Prix went to 'Savlon Healthy Hands'

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with So...

People not just want to buy product but the idea: Swati Bhattacharya, FCB Ulka

Bhattacharya, Chief Creative Officer, FCB Ulka on the crowning glory of striking gold at Cannes 2018, the agency’s creative strategy and more

Developing effective content is a sure-shot way of building recall: Ashim Mathur, Dolby

Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories talks about their recent ad campaign, importance of India as a market and more...

Can the desi Colonel Sanders help KFC India get more mojo?

KFC India for the first-ever time has unveiled a desi avatar of its iconic founder, Colonel Sanders

Shooting in public with Ranveer was a challenge: Ramki, Cartwheel Creative Consultancy

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

e4mChillout: Nadia Chauhan’s weekends are about family time at farmhouse

The Joint MD & CMO of Parle Agro doesn't always take time off, but when she does, it’s about being with her kids and exploring new places around the w...

Hello friends! Chai pee lo: Mother Diary, Netflix, Foodpanda piggyback on viral video

In a series of YouTube videos, Somvati Mahawar offered tea to her social media friends saying, “Hello friends! Goodmorning. Chai pee lo. Theek hai fri...

Techमंच: Panellists look at the trends shaping digital marketing (watch the video)

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise...

Digital marketing is over-abused and under-leveraged: Shoumyan Biswas, Flipkart

Shoumyan Biswas, Chief Marketing Officer, Flipkart decoded the art of marketing in the new age at the exchange4media TechManch Digital Conference 2018...

Parle-G’s ad plan tweaked to reinforce consumer belief: Category Head, Parle

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Akshay Kumar strikes 'Gold' on Twitter

The trailer seems to have already struck a chord among netizens and Twitterati is all praises for it. It began to trend on Twitter within hours of its...

e4mChillout: For Viu India's Marketing Head, weekends mean swimming, streaming music, family-time

Shantanu Gangane admits he has an uncontrollable sweeth tooth, is accident prone and just can't resist an adventure holiday

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