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Misbaah Mansuri

Correspondent

Watch: Good content engages, entertains and empowers: Sunil Lulla, Balaji Telefilms

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing ca...

Rahul Vira spends weekends bonding with friends and cooking for family

The CEO of Skechers South Asia Pvt. Ltd is quite a foodie and loves trying different cuisines

We need to eliminate stereotyping in our ads: D Shivakumar, Chairman, ASCI

The newly elected Chairman on how he plans to chart a new course for the self-regulatory body, government’s intervention in regulating advertising and...

Vodafone-Idea merger: What will be Jio's next move?

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is:...

Full service agency model only effective working way in future: Rana Barua

Barua, who quit as CLA CEO in June, on his immediate plans, his current favourite ad campaign, the agency space and if there lies an actual value for...

Aim to crack actionable insights for brands: Anjali Malthankar, Tonic Worldwide

Anjali Malthankar, National Strategy Director, Tominc Worldwide on the genesis of the all-new research division called ‘Gipsi’, what type of clients i...

We are evaluating manufacturing in India: CEO, Skechers South Asia Pvt. Ltd

Rahul Vira speaks about challenges that come with manufacturing & consumer behavioral trends that Skechers is tapping onto

Teachers' Day: Admen and their creative mentors

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Here's why so many brands are joining in for a glass of Horlicks

Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever,...

Content marketing is key to our digital strategy: Nishant Kashikar, Tourism Australia

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, on the media executions being used for the recent campaign and the growth of digit...

Weekends are about reading, family time & meeting friends: CEO, Sakal Media Group

Pradeep Dwivedi enjoys staycations where he loves eating at the local food joints, talking to residents and discovering sights that are off the regula...

Content JAM: Content marketing & native advertising: A match made in marketing heaven

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to rea...

Axis Mutual Fund plays the responsibility card

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Huge growth potential in India’s digital payments sector: Manmeet Vohra, Visa

The Head of Marketing, India and South Asia, Visa, shares the creative insight and marketing mix for their recent campaign and more

For us, brand integration comes first: Manpreet Singh Kochar, Founder, A&M Studio

Kochar shares his visions for A&M studio and some the of challenges that the Indian music industry is currently grappling with, including heavy depend...

ICMA 2018: How brands have evolved their influencer-marketing game

Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Socia...

Karan Gupta's weekends are about culinary escapes, Netflix and books

The MD loves exotic vacations by the sea, immersing himself in a thought-provoking fiction book and stay-cays with a dash of adventure

JWT India confirms the Quaker Oats win

Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media.

We are looking at greater integration within the group: Jt. President & CCO, Rediffusion

Recently promoted as the Joint President, Rahul Jauhari talks to us on the new developments, and what being no.1 means to him

Chillout: #ARM Worldwide CEO loves long walks, vacations and Bob Dylan

Good music, introspection and spending time with his little girl are Manas Gulati's favourite ways of unwinding

ICMA 2018: Is educational video content the next big thing in content marketing?

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences in...

FSSAI and Rajkummar Rao are telling people 'Aaj se thoda kam'

Writer-producer-director, Abir Mishra, and Ishan Echoes, conceptualized an ad to urge people to reduce their salt, sugar and fat intake

Why ad campaigns of Tata Motors, Dove & Nescafe won gold at ICMA 2017?

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand storie...

We created the film to change perception about the girl child: Vivek Nayer, Mahindra Group

Nayer, CMO, Group Corporate Brand at Mahindra, shared that the team conducted a detailed social media listening exercise on social issues, which was t...

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