Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Radhika Apte?blur=25

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri 1 day ago

Poulomi Roy?blur=25

Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments

Misbaah Mansuri Mar 26, 2020 8:44 AM

Tarun Rai?blur=25

The Chairman & Group CEO of Wunderman Thompson, South Asia, Rai says that the dynamics of the JWT-Wunderman merger in India was rather easy compared to some other parts of the world

Misbaah Mansuri Mar 25, 2020 8:26 AM

Advertising?blur=25

Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms

Misbaah Mansuri Mar 24, 2020 8:45 AM

Ad production?blur=25

Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good

Misbaah Mansuri Mar 18, 2020 8:13 AM

ASAP?blur=25

A review meeting on 30th March will decide on whether to resume shoots or to continue quarantine measures

Misbaah Mansuri Mar 17, 2020 8:21 AM

Cannes Lions 2020?blur=25

Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation

Misbaah Mansuri Mar 16, 2020 7:47 AM

Women's Day?blur=25

We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

easyday?blur=25

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Taproot Dentsu Facebook Holi ad?blur=25

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM

Mood Marketing?blur=25

According to estimates, ads targeted at readers based on predicted moods rather than their previous behaviour have improved click-through rate by 40%

Misbaah Mansuri Mar 2, 2020 8:00 AM

John Sheehy, Starcom?blur=25

Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media

Misbaah Mansuri Feb 27, 2020 8:10 AM

Downturn?blur=25

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak?blur=25

For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness

Misbaah Mansuri Feb 25, 2020 8:15 AM

ICICI Lombard?blur=25

The unique campaign aims at getting the maximum number of people to sign a nationwide petition for launching the emoji

Misbaah Mansuri Feb 20, 2020 8:27 AM

fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

panasonic?blur=25

The agency will drive the creative strategy across both offline and digital media in India

Misbaah Mansuri Feb 11, 2020 8:20 AM

Gary Teo?blur=25

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

Azerbaijan Tourism Board?blur=25

Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone

Misbaah Mansuri Feb 7, 2020 8:29 AM

ad world?blur=25

Industry observers indicate people moving to newer sectors, non-existence of an entrepreneurial culture and lack of investment in nurturing talent as some of the reasons leading to the situation

Misbaah Mansuri Feb 6, 2020 8:15 AM