Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Festive advertising?blur=25

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri 10 hours ago

aalok Bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri 1 day ago

Stag?blur=25

The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition

Misbaah Mansuri 1 day ago

my11 circle avik das kanungo?blur=25

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

Virtual pitches?blur=25

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations

Misbaah Mansuri Oct 26, 2020 8:25 AM

Hotstar IPL?blur=25

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM

media monks?blur=25

The captains of S4 Capital and MediaMonks speak about how the merger managed to scale up capabilities for the entity and helped it steer through the storms

Misbaah Mansuri Oct 20, 2020 8:58 AM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

tanishq?blur=25

Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad

Misbaah Mansuri Oct 15, 2020 9:11 AM

thqanis?blur=25

Industry observers weigh in on the spot that shows a Hindu woman married into a Muslim family all set for her baby shower

Misbaah Mansuri Oct 13, 2020 7:57 AM

dhoni?blur=25

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

Celebrity?blur=25

Industry watchers weigh in if the recent drug scandal could impact the brand value and endorsement earnings of those named

Misbaah Mansuri Oct 9, 2020 9:21 AM

cred?blur=25

Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

Misbaah Mansuri Oct 8, 2020 9:03 AM

Mastercard?blur=25

To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM

titan?blur=25

Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

swiggy?blur=25

Continuing its tradition of featuring India’s beloved gulab jamun uncle, Swiggy uses the same plot, barriers and theme this year too

Misbaah Mansuri Sep 30, 2020 9:05 AM

Advertising?blur=25

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

brand?blur=25

Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it

Misbaah Mansuri Sep 25, 2020 8:37 AM

Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

Fantasy gaming?blur=25

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM