Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Flood

Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods

Neethu Mohan Aug 20, 2019 8:55 AM

Varghese Chandy

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media

Neethu Mohan Aug 20, 2019 8:29 AM

Kerala

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Kerala

While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions

Neethu Mohan Aug 12, 2019 8:39 AM

VKCNoushad

VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more

Neethu Mohan Jul 30, 2019 9:07 AM

Yang

Huaiyuan Yang, Vice President, UCWeb Global Business, speaks about his new role, UC Browser’s market share in India and the evolution of UC Web Browser

Neethu Mohan Jul 30, 2019 8:50 AM

AbhinavKhare

Khare, CEO of Asianet News Group, talks about his vision for the network, the growth of digital media, hopes from the upcoming festive season and more

Neethu Mohan Jul 23, 2019 7:37 AM

bhasin

Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands

Neethu Mohan Jul 18, 2019 8:23 AM

OOH

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Neethu Mohan Jul 17, 2019 8:24 AM

Keralatales

Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral

Neethu Mohan Jul 12, 2019 8:26 AM

Print

The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates  

Neethu Mohan Jul 9, 2019 9:21 AM

Chillout

ChillOut: The Co-Founder & Director of Valueleaf Services (India) Pvt Ltd., also loves experimenting in kitchen on some Sundays

Neethu Mohan Jul 6, 2019 9:22 AM

Budget 2019

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

Budget

From reduction in GST to improvement in credit growth and internet infrastructure in rural areas, here’s what media heads want from the government

Neethu Mohan Jul 3, 2019 8:23 AM

Firoz Meeran Eastern

Firoz Meeran, Managing Director, Eastern Condiments, talks about the brand’s growth, its marketing strategies, distribution model and more

Neethu Mohan Jul 2, 2019 8:18 AM

BSurendar

For an emerging economy like India, radio, with its immediacy and powerful local impact, will play a key role for advertisers in the years to come, says Surendar, COO of Red FM South

Neethu Mohan Jun 27, 2019 8:12 AM

Vijay

From Coca-Cola and Sunfeast to Chennai Super Kings, the Tamil actor has been the face of several brands in his over two-and-a-half-decade-long career

Neethu Mohan Jun 22, 2019 9:58 AM

Ravish Kumar

Ravish Kumar, Head-Regional Entertainment, Viacom 18, speaks on Kannadada Kotyadipathi’s association with actor Puneeth Rajkumar and the network’s foray into other regional spaces

Neethu Mohan Jun 19, 2019 9:56 AM

Vignesh Vellore

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

Prakash Sangam redBus

Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more

Neethu Mohan Jun 14, 2019 9:00 AM

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