Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Parameshwar Bhat

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

Anuradha Gudur

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

AK Shaji

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

Joy Alukkas

Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans

Neethu Mohan Sep 30, 2019 8:22 AM

Telugu Channels Ban

The Editors Guild of India has issued a statement on Wednesday denouncing the ban

Neethu Mohan Sep 27, 2019 8:44 AM

OOH

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Dunzo Kabeer Biswas

Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans

Neethu Mohan Sep 16, 2019 8:43 AM

PR Satheesh

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

Jalan

Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies

Neethu Mohan Sep 10, 2019 8:27 AM

Onam

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

ONAM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Onam

Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due to floods

Neethu Mohan Sep 4, 2019 8:18 AM

Flood

With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks

Neethu Mohan Aug 28, 2019 8:17 AM

Sakshi

Maheshwari, Executive Director & CEO, Sakshi Media Group, says digital and print mediums can grow on each other’s strength and continue to flourish

Neethu Mohan Aug 27, 2019 8:08 AM

Flood

Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods

Neethu Mohan Aug 20, 2019 8:55 AM

Varghese Chandy

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media

Neethu Mohan Aug 20, 2019 8:29 AM

Kerala

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Kerala

While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions

Neethu Mohan Aug 12, 2019 8:39 AM

VKCNoushad

VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more

Neethu Mohan Jul 30, 2019 9:07 AM

Yang

Huaiyuan Yang, Vice President, UCWeb Global Business, speaks about his new role, UC Browser’s market share in India and the evolution of UC Web Browser

Neethu Mohan Jul 30, 2019 8:50 AM