Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan 3 days ago

Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more

Neethu Mohan 3 days ago

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan 1 week ago

Through campaigns, advertisements and promotional activities, Peps has been creating awareness about the importance of sleep, Madhavan tells exchange4media

Neethu Mohan 04-April-2019

Shankar Kumaraswamy, Director of RmKV Silks talks about preserving and reviving traditional crafts and his hopes from the online market

Neethu Mohan 04-April-2019

Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more

Neethu Mohan 01-April-2019

ChillOut: While on vacation, Agarwal,VP & GM-India and South Asia, InMobi, and her husband like to go to a resort or hotel where they can enjoy and relax

Neethu Mohan 30-March-2019

The focus will be to provide advisory and assistance in 3 core areas of Development and Management of the Client Brands- Planning, Communication, and Media

Neethu Mohan 29-March-2019

Amin and Mehta will be leading the Integrated Solutions team at Schbang and reporting to CEO & Co-Founder Akshay Gurnani

Neethu Mohan 29-March-2019

PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans

Neethu Mohan 29-March-2019

Pandey, former Editor-in-Chief of Thanthi TV, has launched a digital media channel named Chanakyaa

Neethu Mohan 27-March-2019

Anuradha Gudur, Business Head- Zee Keralam, Zee Telugu & Zee Cinemalu; and Deepti Pillay Sivan, Business Head - Zee Keralam, speak about the channel’s growth, content strategies and upcoming launches

Neethu Mohan 25-March-2019

The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd

Neethu Mohan 22-March-2019

The product offerings of Youplus, a video opinion search engine, focus on understanding people through videos, says Shamim

Neethu Mohan 20-March-2019

Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathis, talks about the 71 years of Cycle as a brand, empowering rural women and their initiatives in the technology front

Neethu Mohan 18-March-2019

Abhay Hanjura and Vivek Gupta, Founders of Licious, the meat and seafood brand, spoke about their marketing strategies and the changes the brand has brought to the industry

Neethu Mohan 15-March-2019

Channels both national and regional are dishing out election oriented programmes

Neethu Mohan 13-March-2019

Ashutosh Vaidya, CMO, Kurl-on speaks about the role of technology and innovation at Kurl-on and how the company is curbing the menace of fake products, their expansion plans and more

Neethu Mohan 12-March-2019

Christopher had been with the organisation for 22 years and 7 months

Neethu Mohan 11-March-2019