Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Paul Jackson?blur=25

Jackson, senior manager at Akamai EMEA’s media industry strategy team, speaks about the factors that drive gaming in India, rise of PUBG and the categories of games that are likely to succeed in 2020

Neethu Mohan Feb 26, 2020 8:32 AM

PC Musthafa?blur=25

Musthafa, CEO - iD Fresh Food speaks about their unique product innovations meant to drive sustainability & consumer convenience

Neethu Mohan Feb 18, 2020 8:21 AM

Britannia?blur=25

Vinay Subramanyam, Head-Marketing, Britannia Industries, shares more on the Little Hearts campaign featuring rapper Kaam Bhaari and actress & influencer Ahsaas Channa

Neethu Mohan Feb 17, 2020 1:40 PM

Kumar Seetharaman?blur=25

Kumar Seetharaman, MD, Srishti Communications, shares the brand’s journey and his insights on the trends and challenges faced by the OOH industry

Neethu Mohan Feb 13, 2020 8:47 AM

Kartikeya Bhandari Livspace?blur=25

Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy

Neethu Mohan Feb 12, 2020 1:30 PM

Nischay?blur=25

The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding

Neethu Mohan Feb 6, 2020 8:13 AM

Pradeep kumar?blur=25

Pradeep Kumar KR, MD, Vijaya OOH Media Solutions, talks about the changing OOH landscape and the 25-year journey of the out-of-home agency

Neethu Mohan Feb 4, 2020 8:21 AM

Santosh Nair Zee Keralam?blur=25

Santosh Nair, Business Head of ZEE Keralam, speaks about the channel’s one-year journey, challenges faced, marketing strategies and more

Neethu Mohan Jan 28, 2020 9:08 AM

Vyoma?blur=25

Sudhakara, Managing Director, Vyoma Media, talks about Vyoma’s partnership with ZEEL for building Self Ticketing Zones at Mumbai railway stations, the scope of DOOH, challenges and more

Neethu Mohan Jan 23, 2020 1:49 PM

Jeremy Hocking?blur=25

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Arjun Ranga?blur=25

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

MC Cariappa?blur=25

Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM

Chhapaak Vs Tanhaji Vs Darbar?blur=25

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

Deccan Chronicle?blur=25

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM

Twitter?blur=25

#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry

Neethu Mohan Dec 31, 2019 8:53 AM

Newspaper Pile?blur=25

According to data, newspaper readership stood at 38 per cent in Q3 2019 as compared to 39 per cent in Q2 2019

Neethu Mohan Dec 30, 2019 9:20 AM

Karan Shroff?blur=25

Shroff talks about Unacademy’s ATL campaign ‘Let’s Crack It’, marketing strategies, media mix and more

Neethu Mohan Dec 26, 2019 9:06 AM

LS Krishnan?blur=25

LS Krishnan, Director, Whisper Media, spoke to exchange4media about the factors that differentiate them, challenges faced, their clientele and the company's next major steps

Neethu Mohan Dec 24, 2019 9:25 AM

Mathew Chandy?blur=25

Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable

Neethu Mohan Dec 24, 2019 9:24 AM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM