Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Siddhartha Roy Hungama Digital Media?blur=25

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan 6 hours ago

Vineet Agrawal?blur=25

Vineet Agrawal, CEO, Wipro Consumer Care & Lighting, talks about the company's recent acquisitions, marketing strategies and more

Neethu Mohan 1 day ago

Kurl-On?blur=25

Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans

Neethu Mohan Dec 3, 2019 9:10 AM

Amisha Jain, CEO, Zivame?blur=25

In conversation with exchange4media, Amisha Jain spoke about her journey as CEO of Zivame, promoting brand sales through personalised customer experiences, strength of data and technology, and more

Neethu Mohan Dec 2, 2019 8:47 AM

Amarpreet Anand?blur=25

Amarpreet Anand, Executive VP & Portfolio Head, Marketing, Diageo India, talks about collaboration with Hungama, marketing objectives and signing Vicky Kaushal as face of ‘Jashn Yaari Ka’ campaign

Neethu Mohan Nov 28, 2019 9:16 AM

Aditya Bhamidipaty?blur=25

Aditya Bhamidipaty, Founder & CEO, FirstHive, tells us what differentiates it from other customer data platforms and how marketers benefit from using its customer data platform

Neethu Mohan Nov 22, 2019 9:25 AM

Bengaluru Tech Summit?blur=25

A panel talk on Bengaluru’s role in achieving a $1 trillion digital economy at the Bengaluru Tech Summit saw Kiran Mazumdar Shaw, Nivruti Rai, Praveen Rao & Sanjeev Sharma share valuable insights

Neethu Mohan Nov 19, 2019 9:04 AM

M A Parthasarathy?blur=25

Parthasarathy, CEO, Mindshare South Asia, spoke at the Bangalore Advertising club’s The Big Bang Awards for Excellence in Media & Wellness, on the trends and technological advances of the future

Neethu Mohan Nov 16, 2019 1:22 PM

Christopher Engman Harshil Karia?blur=25

Christopher Engman, Global CMO of Proof Analytics & Harshil Karia, CEO, Proof Analytics India, spoke about factors that differentiate them from other analytics tools, challenges and more

Neethu Mohan Nov 14, 2019 8:21 AM

Meera Iyer?blur=25

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Stark Communications?blur=25

Stark Communications MD, Roy V Mathew; Chairman, T.K. Harshan; Vice-Chairman Swarup BR, and Director Anil Mustafa speak about the agency’s 25-year journey, their 'indie' advertising approach & more

Neethu Mohan Oct 25, 2019 8:28 AM

Diwali ad spends?blur=25

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM

DOOH?blur=25

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM

Parameshwar Bhat?blur=25

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

Anuradha Gudur?blur=25

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

AK Shaji?blur=25

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

Joy Alukkas?blur=25

Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans

Neethu Mohan Sep 30, 2019 8:22 AM

Telugu Channels Ban?blur=25

The Editors Guild of India has issued a statement on Wednesday denouncing the ban

Neethu Mohan Sep 27, 2019 8:44 AM

OOH?blur=25

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Dunzo Kabeer Biswas?blur=25

Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans

Neethu Mohan Sep 16, 2019 8:43 AM