Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan 1 day ago

Trend set by Doordarshan in the 90s has been continued by satellite channels like Asianet, Mazhavil Manorama and Amrita TV

Neethu Mohan 2 days ago

On February 7, a division bench of Karnataka High Court put a stay on the interim order quashing BBMP’s ban on outdoor advertising

Neethu Mohan 3 days ago

Singh, Founder & Director, MedLife spoke about recent acquisition of MedLabs and how they will consolidate diagnostic business by integrating its technology platform & logistics strengths

Neethu Mohan 1 week ago

The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform

Neethu Mohan 1 week ago

The social media pages by Bengaluru City Police were started in 2011 and they were one of the first police departments in the country to utilise this medium to communicate with the public

Neethu Mohan 1 week ago

ChillOut: The Senior VP at Wavemaker reveals her vices, the hobby she wants to pick up and her vacation plans

Neethu Mohan 1 week ago

Lowering of GST and reduction of corporate tax among the major demands

Neethu Mohan 31-January-2019

Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands

Neethu Mohan 24-January-2019

MSOs say cable operators do not want to put in efforts for convincing consumers to buy pay channels

Neethu Mohan 23-January-2019

The newspaper, m kid, consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids

Neethu Mohan 22-January-2019

The associations of Local Cable Operators in South India are demanding change in tariff orders, reduction of GST from 18% to 5%

Neethu Mohan 21-January-2019

Brands also cash in with images of their products from a decade ago and now

Neethu Mohan 18-January-2019

Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up

Neethu Mohan 15-January-2019

The trailer of the movie received 20 million+ views on YouTube, and the official teaser which was released on December 12 garnered 14 million+ views

Neethu Mohan 11-January-2019

The new BBMP advertising policy and bylaws which came into effect last year have affected Bangalore Metro Rail Corporation Ltd’s (BMRCL) non-fare revenue

Neethu Mohan 09-January-2019

Kerala Police's Facebook page has over 10 lakh followers and is known for posting funny memes and witty responses to address social issues

Neethu Mohan 07-January-2019

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan 03-January-2019

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan 31-December-2018

In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings

Neethu Mohan 18-December-2018