Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Most of the images were inspired by films such as Baahubali and 2.0 and actor Rajinikanth

Neethu Mohan 21 hours ago

The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today

Neethu Mohan 2 days ago

Newly launched Kannada news channel now available on all MSOs, by the end of 2018 it will be available on 3 DTH platforms

Neethu Mohan 3 days ago

Suvodeep Das, Vice President- Marketing, Sodexo BRS India, talks about the repositioning of the brand, their integrated marketing strategies and plans for 2019.

Neethu Mohan 1 week ago

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan 28-November-2018

With social media pages gaining popularity and becoming an integral part of most of our lives, several social media pages are handling sarcasm and humour in commendable ways

Neethu Mohan 26-November-2018

The video shows the teacher performing ottamthullal during Children's Day celebrations at a primary school

Neethu Mohan 23-November-2018

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan 22-November-2018

Raghavendra Hunsur, Business Head, Zee Kannada, talks about the channel’s new brand identity, his journey with the channel by far, plans for 2019 and more.

Neethu Mohan 22-November-2018

TV channels across the country go all out with special programming and activities for Children's Day

Neethu Mohan 14-November-2018

TV channels are going all out to seize the festive season opportunity to increase their TRPs and viewership

Neethu Mohan 30-October-2018

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan 29-October-2018

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan 26-October-2018

Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers

Neethu Mohan 23-October-2018

Technology has made kids quite a demanding audience and TV will have to either innovate massively or miss the bus, feel experts

Neethu Mohan 22-October-2018

Ulf Smedberg, Country Marketing Manager, IKEA India, speaks about their festive season plans, #Swedeshi movement and expansion strategy.

Neethu Mohan 15-October-2018

Parth Jindal on his hopes for Bengaluru FC for the 5th edition of ISL, the youth academy and the growth of sports marketing in India, etc

Neethu Mohan 11-October-2018

Amit Gupta on the group’s plans for 2019 Lok Sabha elections, their exploration of latest technologies and much more.

Neethu Mohan 11-October-2018

Iyer believes that the biggest strength of Unibic as a brand is the way in which they bring innovation and freshness into their products

Neethu Mohan 10-October-2018