Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Vyoma?blur=25

Sudhakara, Managing Director, Vyoma Media, talks about Vyoma’s partnership with ZEEL for building Self Ticketing Zones at Mumbai railway stations, the scope of DOOH, challenges and more

Neethu Mohan 1 day ago

Jeremy Hocking?blur=25

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Arjun Ranga?blur=25

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

MC Cariappa?blur=25

Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM

Chhapaak Vs Tanhaji Vs Darbar?blur=25

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

Deccan Chronicle?blur=25

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM

Twitter?blur=25

#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry

Neethu Mohan Dec 31, 2019 8:53 AM

Newspaper Pile?blur=25

According to data, newspaper readership stood at 38 per cent in Q3 2019 as compared to 39 per cent in Q2 2019

Neethu Mohan Dec 30, 2019 9:20 AM

Karan Shroff?blur=25

Shroff talks about Unacademy’s ATL campaign ‘Let’s Crack It’, marketing strategies, media mix and more

Neethu Mohan Dec 26, 2019 9:06 AM

LS Krishnan?blur=25

LS Krishnan, Director, Whisper Media, spoke to exchange4media about the factors that differentiate them, challenges faced, their clientele and the company's next major steps

Neethu Mohan Dec 24, 2019 9:25 AM

Mathew Chandy?blur=25

Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable

Neethu Mohan Dec 24, 2019 9:24 AM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

Varun Jha?blur=25

The CMO speaks about Zoomcar’s organic growth, technological innovations and commitment towards the environment

Neethu Mohan Dec 19, 2019 8:56 AM

Gurpreet Singh, United Breweries Ltd?blur=25

Gurpreet Singh, Head - Marketing, United Breweries Ltd, talks about the idea behind introducing Witbier under the brand’s Ultra portfolio, marketing strategies & plans ahead

Neethu Mohan Dec 16, 2019 9:23 AM

Shreyams Kumar?blur=25

Kumar, the Joint MD Mathrubhumi, shares his thoughts on MBIFL, digitisation and revenue expectations, and why the M&E industry will survive the economic slowdown

Neethu Mohan Dec 16, 2019 9:20 AM

Sanjay Gupta, Wipro?blur=25

Sanjay Gupta, Senior VP & Business Head, Wipro Consumer Lighting, talks to exchange4media about product innovations in the smart lighting space, their digital campaigns, marketing strategies & more

Neethu Mohan Dec 10, 2019 9:03 AM

Ashwin Venkatraman, COO, Furlenco?blur=25

In a conversation with exchange4media, Ashwin Venkatraman, COO, Furlenco spoke about the company's initial days, brand proposition, go-to-market strategies, revenue growth expectations & scaling up

Neethu Mohan Dec 9, 2019 9:26 AM

Siddhartha Roy Hungama Digital Media?blur=25

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

Vineet Agrawal?blur=25

Vineet Agrawal, CEO, Wipro Consumer Care & Lighting, talks about the company's recent acquisitions, marketing strategies and more

Neethu Mohan Dec 5, 2019 9:23 AM

Kurl-On?blur=25

Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans

Neethu Mohan Dec 3, 2019 9:10 AM