Neethu Mohan

Neethu Mohan

Onam 2018: Malayalam channels make the best of festive sentiments

A look at what channels of Mathrubhumi, Aisanet, Amrita, Flowers and Mazhavil Manorama have planned this Onam season to keep viewers glued to their TV...

LG, Sony, Malabar Group, Whirlpool make the best of Onam festivities

With Onam season soon approaching, brands both national and local, pin their hopes on this harvesting festival of Kerala by offering attractive promot...

Onam: Kerala media houses hike ad rates, expect upto 60% revenue rise

Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period

Marketing benefits are huge in a start-up ecosystem: Marketing & Sales Head, GingerCup

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

Jio has single-handedly changed the video-consumption game in India: ex-CEO of iStream.com

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

The 22-year-journey of Brand Café Coffee Day

The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or...

Kerala Tourism’s FIFA World Cup campaign salutes 60-year-'young' football fan

Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football...

Rajinikanth-Akshay Kumar's 2.0 out on November 29, says director Shankar on Twitter

This Rajinikanth starrer with a whopping budget of Rs 500 crore is shot entirely on 3D cameras

S Divaakar joins upcoming First News Kannada channel as Marketing Head

Before joining First News Kannada, Divaakar was the Business Head of Prajaa TV Kannada News

Box office hit Sanju and its brand associations

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

Brands & their shining stars in the South

From products to political candidates, there are umpteen endorsements that our celebrities do. We take a look at the brand endorsements done by South...

South is an important market for Zee's broadcast business: South Cluster Head, Zee

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and...

Kerala Tourism’s #comeoutandplay is antithesis of routine work: ECD, Stark Communications

Shelton Pinheiro explains that the campaign was launched targeting tourist’s arrival in Kerala during the monsoon season

One man's vulgarity is another man's lyric, Kerala HC on Grihalaksmi breastfeeding campaign

The campaign aimed at creating awareness on free and open breast feeding featured a model breast-feeding an infant on the magazine cover and was met w...

BMTC to bid farewell to 'obstructive' side panel ads; will the revenue be affected?

The decision came after constant complaints from passengers on not being able to look outside the bus due to the opaque advertising side panels

All the buzz on Bigg Boss Tamil Season-2, which launches on June 17

Superstar Kamal Haasan is hosting the second season of the reality show's Tamil version

BARC Week 22: Flowers TV climbs to 3rd slot in Malayalam GEC market

Colors Kannada, Asianet, SUN TV and Star Maa continue to dominate their respective language markets

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategie...

It's time for Rajinikanth mania once again

Not just fans but also brands that are associated with Kaala are awaiting for the magic of Rajini to hit screens tomorrow

Kaala, politics and so much more...Brand Rajinikanth continues to spin magic

With Kaala soon to release and the formation of a new political party in the works, the 67-year-old superstar is set to create more magic both on-scre...

Kannada News Channels touch 488 Million impressions during election week: BARC India

According to BARC India Data, out of the 488 million impressions the counting day (May 15) has got the lion’s share of viewership

BARC India Week 20: Star Maa regains the first position in Telugu GEC category

South Indian GEC Channels Colors Kannada, Asianet, and SUN TV continues to lead the list in their respective languages. Three south Indian channels fo...

Listening to viewers has helped us reach the top: Business Head, Zee Telugu

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey

Malayala Manorama launches new campaign featuring Dulquer Salman

The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture

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