Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

From Coca-Cola and Sunfeast to Chennai Super Kings, the Tamil actor has been the face of several brands in his over two-and-a-half-decade-long career

Neethu Mohan 4 days ago

Ravish Kumar, Head-Regional Entertainment, Viacom 18, speaks on Kannadada Kotyadipathi’s association with actor Puneeth Rajkumar and the network’s foray into other regional spaces

Neethu Mohan 1 week ago

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan 1 week ago

Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more

Neethu Mohan 1 week ago

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan 11-June-2019

The brand promises to show allegiance to Keralites regardless of borders and this passion has taken Nirapara to 40 countries, which contributes to 24% of revenue, says Karnan

Neethu Mohan 10-June-2019

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan 07-June-2019

Vishweshwar Bhat, Editor-in-Chief of Vishwavani, told exchange4media the story was source-based and statements of CM H D Kumaraswamy and Nikhil Kumaraswamy were published 

Neethu Mohan 28-May-2019

Ranjeet Kate, CEO, Vijay Karnataka speaks to us about the newspaper’s performance, ad-sales growth, IRS Q1 2019 and their focus areas

Neethu Mohan 27-May-2019

From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media

Neethu Mohan 24-May-2019

Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads

Neethu Mohan 23-May-2019

Mangesh Panditrao, CEO, Shoptimize India Pvt. Ltd, talks about the AI-powered brand e-commerce platform’s plans to grow 300% in 2019

Neethu Mohan 21-May-2019

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan 20-May-2019

Harshil Karia, Akshay Gurnani and Sohil Karia, Co-Founders of Schbang, speak to exchange4media about the firm’s success mantra, factors that led to the birth of the agency & its expansion plans

Neethu Mohan 15-May-2019

The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18

Neethu Mohan 13-May-2019

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more

Neethu Mohan 09-May-2019

IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year

Neethu Mohan 08-May-2019

Prior to this, Anand held the position of Head of Brand at Zee Kannada

Neethu Mohan 07-May-2019

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan 06-May-2019

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan 02-May-2019

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