The campaign, which has generated more than 220,000 videos, challenges fans to show off their skills with a virtual match ball

exchange4media Staff Aug 27, 2019 6:53 PM

The products have been developed through extensive research and mood mapping consumer studies

exchange4media Staff Aug 27, 2019 5:37 PM

The campaign aims to support PM Modi’s vision to boost domestic tourism

exchange4media Staff Aug 27, 2019 4:43 PM

The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week

exchange4media Staff Aug 27, 2019 4:22 PM

With the festive season round the corner Zee Keralam has other treats planned for audiences as well

exchange4media Staff Aug 27, 2019 3:56 PM

Ganguly also felicitated the winners of the World Cup fantasy league challenge ‘Beat the Expert’ along with having a meet-and-greet session with the top 50 winners

exchange4media Staff Aug 27, 2019 3:48 PM

Nayyar is a former Goldman Sachs Executive

exchange4media Staff Aug 27, 2019 1:25 PM

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

The 3-spot campaign focuses on difficult situations faced by women at home

exchange4media Staff Aug 27, 2019 1:10 PM

The latest international adaptation of Pretty Little Liars will be simultaneously aired across all Viu markets later this year

exchange4media Staff Aug 27, 2019 12:02 PM

Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media operations

exchange4media Staff Aug 27, 2019 11:33 AM

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

Prior to this, Khurana was with Ogilvy India where she was Senior VP and Head of Customer Engagement

exchange4media Staff Aug 27, 2019 9:50 AM

The 'Pudin Hara Banke' song is sung by famous band Faridkot and the film has already garnered more than 6 million views

exchange4media Staff Aug 27, 2019 9:01 AM

With brands looking beyond cricket stars, Sindhu’s achievement is set to fetch her many more endorsement deals, say industry experts

exchange4media Staff Aug 27, 2019 8:57 AM

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers

Dolly Mahayan Aug 27, 2019 8:44 AM

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Maheshwari, Executive Director & CEO, Sakshi Media Group, says digital and print mediums can grow on each other’s strength and continue to flourish

Neethu Mohan Aug 27, 2019 8:08 AM