Authors

A post-graduate from the prestigious Indian Institute of Mass Communication, Dolly reports on advertising, marketing as well as the digital domain. In her free time, she loves travelling and reading.

Lyngdoh, Co-Founder, Tripoto says their plan is to expand their supplier base, and deepen partnerships with brands to strengthen Tripoto travel community

Dolly Mahayan 18 hours ago

ChillOut: On a typical weekend, one can see Jankulovski, Head of Operations, Maserati India, reading a nice book or meeting friends over lunch or dinner

Dolly Mahayan 4 days ago

As the actor celebrates his 54th birthday today, we look at some of his iconic brand associations and experts’ take on his choices

Dolly Mahayan 6 days ago

Though an important tool to reach out to the people, social media platforms have been grappling with a host of issues such as fake news, propaganda and data leaks

Dolly Mahayan 6 days ago

While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too

Dolly Mahayan 1 week ago

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent, talks about the insights behind the campaign and the reason for choosing the digital medium

Dolly Mahayan 27-February-2019

Produced by Karan Johar’s Dharma Productions, 'Kesari’ depicts the real story of the battle of Saragarhi where 21 Sikh soldiers fought against 10,000 invaders

Dolly Mahayan 23-February-2019

The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan 19-February-2019

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan 19-February-2019

Madani was with Twitter for more than five years; he has also been with Neo Sports, Nimbus Communication Limited, and Leo Burnett India

Dolly Mahayan 12-February-2019

From Zomato to Netflix, Mumbai Police, Durex to Barbeque Nation, a number of brands have been using ‘Gully Boy’ memes to grab eyeballs

Dolly Mahayan 12-February-2019

ChillOut: Mishra, MD, Interbrand India shares his weekend’s routine, love for poetry and wish list for this year

Dolly Mahayan 09-February-2019

The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan 07-February-2019

Zivame plans to strengthen focus on content and video creation to help simplify the lingerie buying journey

Dolly Mahayan 06-February-2019

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 05-February-2019

Kurian, Senior Vice-President, Sales & Marketing, joined Yamaha in 2002

Dolly Mahayan 31-January-2019

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan 30-January-2019

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan 25-January-2019

The Japanese automaker has launched KICKS, a compact SUV, in India after a gap of six years

Dolly Mahayan 24-January-2019