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Dolly Mahayan

Correspondent

A look at birthday girl Kareena Kapoor's brand journey

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

How Do You Track ROI In The Ever-Evolving World Of Influencer Marketing?

While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving...

Our mantra is to innovate with purpose: Prashant Gaur, Chief Brand Officer, Pizza Hut

He believes that a brand should always avoid a situation where the marketing strategy needs to be completely changed

Danone India's MD Rodrigo Lima moves to Australia, Himanshu Bakshi appointed interim MD

Rodrigo had been the MD for Danone India since 2016. He has now been given the post of General Manager, Australia and New Zealand

Need of the hour is a national OOH policy: Charanjeet Arora, CEO, Kinetic Advertising

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Technology will secure the future of OOH: Chairman & MD, Selvel One

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Influencers on social media are the new leaders of the free world: Parveez Nasyam- Xenium Digital

Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is...

Sona Mazumdar elevated as Chief Partnership Officer at KidZania

Sona Mazumdar has been given a new position at KidZania. Earlier, she was associated as the Director of Strategic Partnerships.

Unreasonable pricing is a big challenge for OOH industry: Director, Graphisads

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Anushka Sharma’s hilarious ‘Sui Dhaga’ memes take over internet

The trailer of the movie was launched last week, and the three-minute video has already garnered more than 23 million views

Almost all of our campaigns are led by digital: Rajat Mehta, Yes Bank

The Senior President & Head-Retail Marketing & Brand Management shares the insights on their latest campaign, their digital strategy and more.

Brands are entering consumer's world through branded content: Director, GoQuest

Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

We will never go for over-the-top advertising: Brand & Marketing Head, Fabindia

Karan Kumar says Fabindia tries to engage with customers only intermittently

What advertisers want media companies to know

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Winning consumer confidence back key to Jet Airways reviving its brand image?

Jet Airways is going through a rough patch. We spoke to experts to find out how the brand's image has taken a hit and what can be done to salvage the...

Tier 2 & 3 cities lead our customer growth: Kartikeya Bhandari, Flipkart

Senior Director-Marketing at Flipkart says that personalisation in marketing will be a huge game-changer in the future

e4mChillout: Virat Khullar loves spending weekends at home

The Head of Marketing at Renault India confesses to being a child at heart and says he finds solace spending time with his 10-year-old son

Indian consumers are in sync with their global counterparts: CEO, American Express, India

Manoj Adlakha of American Express talks about the new campaign that targets those whose work and personal lives are intertwined

Our higher growth is coming from Tier 2 cities: Moksh Chopra, CMO, KFC India

KFC recently opened its 350th store in Kolkata and foresees tier 2 and 3 cities as the new emerging markets

eBay’s India journey: 14 years of hits and misses

eBay is one of the oldest e-commerce players in India, but struggled against giants such as Flipkart, Snapdeal and Amazon.

Girish Upadhyay quits as Tata Motors Head of Media Planning, Digital & Research

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Secret Temptation aims to clock 100 crore revenue in the current fiscal year

The brand occupies a 16 per cent market share in the North Zone while Secret Temptation holds a market share of 3.3 percent in Delhi alone

Will have integrated approach towards TV and online for the first time: Sandeep Aggarwal

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums t...

We want to establish Kia as a brand with young and vibrant spirit: Head of Marketing and Sales, India

Kia Motors will launch their first product in India in 2019. Manohar Bhatt talks about the brand’s plan for the country, its marketing strategy and mo...

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