Authors

A post-graduate from the prestigious Indian Institute of Mass Communication, Dolly reports on advertising, marketing as well as the digital domain. In her free time, she loves travelling and reading.

Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements

Dolly Mahayan 21 hours ago

Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets

Dolly Mahayan 5 days ago

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan 6 days ago

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan 1 week ago

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan 1 week ago

The Chinese Smartphone manufacturers' new India CEO on being committed to the Indian market with new products in the pipeline

Dolly Mahayan 1 week ago

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan 04-July-2019

Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers

Dolly Mahayan 03-July-2019

We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility

Dolly Mahayan 02-July-2019

Signify India CMO, on how the brand will benefit from the partnership with Star Sports as the title sponsor of the Cricket Live Show and more

Dolly Mahayan 27-June-2019

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan 25-June-2019

Modi, Founder & CEO of Colorbar, says the company’s turnover was Rs 425 crore last year and they are expecting 40% growth this year

Dolly Mahayan 10-June-2019

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan 07-June-2019

Widell, VP & Head of South Asia & MD of India business of Oriflame, says direct selling model has been growing and e-commerce is not hampering it in any way

Dolly Mahayan 06-June-2019

Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan 04-June-2019

As Veeba Foods enters the child nutrition segment with V- Nourish, Viraj Bahl, Founder & MD says the product will disrupt the Health Food Drink category with a unique product experience

Dolly Mahayan 03-June-2019

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan 29-May-2019

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan 23-May-2019

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan 20-May-2019

Nathasha Kumar, Founder of Vajor, talks about the marketing mix and why omni-channel business has become crucial for the retail industry

Dolly Mahayan 17-May-2019

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