Authors

A post-graduate from the prestigious Indian Institute of Mass Communication, Dolly reports on advertising, marketing as well as the digital domain. In her free time, she loves travelling and reading.

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan 16 hours ago

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 2 days ago

ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved

Dolly Mahayan 4 days ago

The CEO of Realme says they aim to establish 20,000 outlets across the country by 2019-end

Dolly Mahayan 5 days ago

Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more

Dolly Mahayan 1 week ago

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 1 week ago

Chillout: Co-founder & CEO of Dineout is a travel junkie and visited six countries last year

Dolly Mahayan 1 week ago

Brands like Jawa Motorcyles and Santro too grabbed eyeballs with key re-launches

Dolly Mahayan 02-January-2019

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

Chillout: The Director-Digital Marketing at Peugeot Motors Pvt Ltd loves watching National Geographic Channel, running on the beach and eating chocolate ice-creams

Dolly Mahayan 22-December-2018

Today, consumers want a variety of easy-to-carry, price-effective snacks that do not compromise on taste and nutrition

Dolly Mahayan 18-December-2018

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan 06-December-2018

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan 04-December-2018

ChillOut: Mansoor Ali on his love for travel, meeting locals and making the meanest mutton curry

Dolly Mahayan 01-December-2018

Infinix has exclusively partnered with Flipkart to launch its new stylus smartphone in India

Dolly Mahayan 29-November-2018

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan 28-November-2018

Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022

Dolly Mahayan 22-November-2018

The brand received 5000 entries, out of which eight top designs were selected and replicated into life sized working models

Dolly Mahayan 15-November-2018

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan 14-November-2018

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan 06-November-2018