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Dolly Mahayan

Dolly Mahayan

Fraud detection is a major concern for companies: CEO, Logicserve Digital

Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

FIFA 2018: "Will utilise association with World Cup in Russia to the best extent possible"

Manohar Bhatt, Marketing Head, Kia Motors, on being the official automotive partner of FIFA World Cup 2018

Chillout: A true Piscean, Chetan Asher loves to swim and relax at the beach

The Founder & CEO of Tonic Worldwide tells us how he spends his weekends

Film & fashion: A look at birthday girl Sonam Kapoor’s brand associations

The Kapoor girl, who turns 33 today, endorses multiple brands and a variety of products

Happy Birthday Shilpa Shetty: From films to fitness

As the actress turns 43 today, we look at her association with various brands

Quora launches Hindi version of its popular website

We see India as one of the top market for business after USA: Gautam Shewakramani, India country Manager, Quora

We have more than 15 million monthly active users: Head- Brand Marketing, ixigo

Shuchi Chawla talks about the new trends in the travel industry and explains how marketing plays an important role in building the business

No plans to tie up with e-commerce players at this point: Sr VP, Marketing, V-Mart

Snehal Shah talks to exchange4media about their revamped marketing strategy and the plan to open 25 new stores across the country by year-end

Sanju trailer: Ranbir Kapoor's impersonation is sheer brilliance

The much-awaited biopic on Sanjay Dutt’s life will hit the theatres on June 29 but the Internet world is already in awe of actor Ranbir Kapoor

We spend 5% of our turnover on marketing: Shailendra Tyagi, ITC Classmate

The Chief Executive- Education and Stationary Products Business- ITC says he expects the brand to grow aggressively with a higher double-digit figures...

Thirty per cent of our marketing budget is for digital: Marketing Head, LG India

As the brand completes 21 years in India, Amit Gujral shares the company’s plans for this year, and the new age marketing techniques explored by the b...

'Hyper local advertising on radio will see huge growth in next 5 years: CEO- Radio City and CEO- TAM Media Research

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

By 2020, digital will have 25-30% of ad spends in India: CEO, Adglobal360

Rakesh Yadav speaks to exchange4media about how AI is changing the face of digital marketing, spends on digital medium and more

We are expecting double-digit growth in this current fiscal year: Executive Director, Relaxo Footwears

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more...

As Madhuri Dixit turns 51, we revisit some of her best ads

Madhuri Dixit celebrated her birthday on May 15, here is a glance at a few of her popular campaigns over the years.

The Return of Walmart in India

World’s largest retailer Walmart always had a keen interest in India but only time will tell if it can gain the trust of its new customers like Flipka...

Our aim is to come up with solutions that better lives of people: CMO, Samsung India

Ranjivit Singh talks to exchange4media about Samsung's latest Mother's Day campaign and its marketing strategy

Criteo launches new tool to help retailers target online customers better

Criteo Customer Acquisition Beta will help retailers re-target customers, give them personalized product recommendations

'We have increased our marketing budgets by 30%'- Alok Shrivastava, Gionee.

Alok Shrivastava, Director, (National Sales) Gionee India shared insights into the company's new business model and game plan for online channels and...

Pitch CMO Summit: Power lies in listening to consumers: CEO, VIP Industries

At the Pitch CMO Summit held in Delhi yesterday, Sudip Ghose shared the journey of re-inventing the brand

We want to double our distribution in smaller towns: Director- Marketing, Tropicana

The juice brand recently released its #MyHealthMyway campaign with actress Katrina Kaif as its first ever brand ambassador in India

Blackberrys targets Rs 1500 cr turnover by 2020; to aggressively expand in South India

Ramesh Kaushik, VP, Blackberrys, on new brand identity, improving presence in South India and working on fabrics and designs to suit regional preferen...

In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and...

Brands ride the Avengers wave

The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

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