LaLiga’s #HolaLaLigaSantander campaign on TikTok gets over 50 million views in 2 weeks

The campaign, which has generated more than 220,000 videos, challenges fans to show off their skills with a virtual match ball

e4m by exchange4media Staff
Published: Aug 27, 2019 6:53 PM  | 2 min read
LaLiga TikTok

LaLiga’s #HolaLaLigaSantander campaign on TikTok has generated more than 220,000 videos and reached over 50 million views in just two weeks.

The challenge, which consists of fans showing off their skills by doing headed keep-ups with a virtual LaLiga ball, was a big success on TikTok during the first week since its launch, and this is expected to continue over the coming weeks. "We're confident that users will continue to join in this challenge so we can reach 60 million views in a few more weeks," said Noel Nuez, TikTok’s Country Manager for Spain and South America.

LaLiga, one of the first big European leagues to open a profile on the short-form video platform, currently has 350,000 followers with many of its clubs including Atletico de Madrid, Cadiz CF, FC Barcelona, Sevilla FC, RCD Espanyol, Real Madrid CF and Real Zaragoza already on TikTok.

"We're very happy with the activation’s results. We've teamed up with TikTok and managed to make history together. The results of this initiative have far surpassed our expectations and we're convinced that this is just the beginning," added Alfredo Bermejo, LaLiga's Director of Digital Strategy.

Among the millions of fans from over 40 countries who took part in the initiative, it is worth making special mention of some of the sports stars, celebrities and influencers who have shaken up social media with their videos. They include Espanyol’s Matías Ezequiel Vargas and former US football star Jimmy Conrad, as well as freestylers Javi Freestyle – the two-time Spanish champion – and Jenifer Rosas of Mexico, among others.



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