Anshul Ailawadi?blur=25

The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi

exchange4media Staff Sep 2, 2021 8:17 AM

nitin khanna?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 20, 2021 8:34 AM


The league will also be live-streamed on Voot & Jio platforms

exchange4media Staff Jul 5, 2021 10:50 AM


The league has onboarded over 35 partners across 15 countries in the year gone by

exchange4media Staff Jan 20, 2021 12:42 PM


Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons

exchange4media Staff Jan 12, 2021 1:22 PM


In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook

exchange4media Staff Jan 7, 2021 8:50 AM


Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more

Misbaah Mansuri Dec 7, 2020 9:02 AM


The No.10 spent a large part of his career in LaLiga, playing for FC Barcelona, Sevilla FC and, curiously, alongside his brothers for Granada CF

exchange4media Staff Nov 30, 2020 12:01 PM


In Asian countries such as India, where LaLiga is broadcast on Facebook, an increase of over 72% was detected. In Europe, the uptick was over 56%

exchange4media Staff Jun 22, 2020 10:00 PM

La Liga?blur=25

From sharing workout routines to recipes, the players are continuing to engage with football fans across Spain and beyond

exchange4media Staff Apr 23, 2020 2:00 AM

La Liga?blur=25

Spanish eSports commentator and influencer Ibai Llanos recently organised a virtual FIFA20 tournament 

exchange4media Staff Mar 25, 2020 10:00 PM


LaLiga also added that the said decision will be re-evaluated after the quarantine period decreed to the clubs is completed

exchange4media Staff Mar 12, 2020 7:20 PM

Rohit Sharma for LaLiga?blur=25

Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms

exchange4media Staff Feb 22, 2020 7:34 AM

LaLiga and Dream11 partnership?blur=25

During the five-season partnership deal, Indian football fans will get an opportunity to engage with the league and showcase their knowledge by creating their own virtual teams

exchange4media Staff Dec 14, 2019 11:04 AM

Rohit Sharma?blur=25

The cricketer is the first non-footballer to be appointed as Brand Ambassador by LaLiga globally and will be the face of the league in India

exchange4media Staff Dec 12, 2019 3:14 PM

Jose Antonio Cachaza LaLiga India?blur=25

At the e4m Martech Mumbai 2019, Jose Antonio Cachaza, Managing Director of LaLiga India spoke about using technology to market to the sports fans

exchange4media Staff Nov 27, 2019 8:52 AM

BKT LaLiga?blur=25

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM


Along with live coverage of matches, viewers in India can watch match analysis by football experts like John Burridge, Trevor Sinclair and Jamal Bhuyan

exchange4media Staff Sep 4, 2019 6:07 PM

LaLiga TikTok?blur=25

The campaign, which has generated more than 220,000 videos, challenges fans to show off their skills with a virtual match ball

exchange4media Staff Aug 27, 2019 6:53 PM

la liga?blur=25

The collaboration between both organizations will offer a number of integrations in the game, including a full broadcast package 

exchange4media Staff May 23, 2019 7:24 PM