Date-wise News
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Ganapathy Viswanathan 4 minutes ago
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava 5 minutes ago
Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewal provisions offer some relief to operators
Saluja was previously serving as Senior Brand Manager, Media at Procter & Gamble
Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025
The conference will be followed by the sixth edition of Indian Marketing Awards – South
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete