Adobe acquires Indian AI startup Rilo
Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025
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Published: Sep 3, 2026 8:12 AM | 1 min read
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- Adobe has acquired Indian AI automation startup Rilo, founded in September 2025 by IIT Bombay alumni Dhruv Jaglan and Georgi Boby.
- Rilo's platform enables non-technical users to create and manage complex automation workflows using plain English, with AI agents executing tasks across various tools.
- The startup shifted its focus to providing 'AI employees' for marketing teams, handling tasks like competitive intelligence and social media outreach, and gained over 10,000 users shortly after launch.
- This acquisition is Adobe's second of an Indian company, following its purchase of generative AI video startup Rephrase.ai in 2023; financial terms of the Rilo deal remain undisclosed.
Adobe has acquired Indian AI automation startup Rilo, less than a year after its launch. IIT Bombay alumni Dhruv Jaglan and Georgi Boby founded Rilo in September 2025.
Rilo was built to make complex automation accessible to non-technical users. Its platform allows users to describe workflows in plain English, with AI agents then building and running those workflows across hundreds of tools.
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The startup later shifted its focus towards what it described as ‘AI employees’ for marketing and go-to-market teams. These agents could handle tasks spanning competitive intelligence, prospecting, LinkedIn outreach, Reddit marketing, social content and campaign research. The platform also emerged as one of the early competitors to Anthropic’s Claude Cowork.
Within months of its launch, Rilo had attracted more than 10,000 users and secured funding from Peak XV Partners and Z47/DeVC at a reported $10 million valuation.
The financial terms of the deal remain undisclosed.
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The deal marks Adobe’s second known acquisition of an Indian company, following its 2023 acquisition of generative AI video startup Rephrase.ai.
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