Shaivya Gupta takes over as CMO of Procol
In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning
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Published: Jul 21, 2026 2:47 PM | 1 min read
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- Procol has appointed Shaivya Gupta as the new Chief Marketing Officer (CMO) to lead its global marketing, brand, and communications efforts.
- Gupta aims to enhance Procol's market positioning and category leadership while supporting the company's expansion into international markets, particularly the United States.
- He emphasizes the transformative impact of AI on enterprise procurement, shifting it from a transactional role to a strategic business function.
- Gupta's focus will include strengthening customer engagement, scaling brand initiatives, and increasing Procol's presence in key enterprise markets to drive long-term growth.
Procol, an Agentic AI platform for Procurement and Finance, today announced that Shaivya Gupta has taken over as Chief Marketing Officer (CMO). In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning, shaping its category leadership narrative and supporting expansion into strategic international markets, including the United States.
Commenting on his new role, Shaivya Gupta, Chief Marketing Officer, Procol, said, "I'm taking on this role at a defining moment for enterprise procurement. AI is transforming the function from a transactional, back-office operation into a strategic driver of business value, enabling enterprises to make faster, more intelligent and data-driven decisions. Procol has built an Agentic AI platform that is reimagining how procurement operates, and my focus is on strengthening our market presence, building deeper engagement with enterprise leaders, and ensuring Procol leads the conversation around the future of AI-powered procurement in India and global markets."
In his new role, Shaivya will focus on strengthening customer engagement, scaling brand and demand-generation initiatives, and building Procol's presence across key enterprise markets to support the company's long-term growth ambitions.
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