ai
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
e4m Staff Aug 10, 2026 6:40 PM
Before taking up her current role at JioStar, Royan served as Executive Director at Disney Star
e4m Staff Aug 10, 2026 5:25 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
Apart from this role, Christian Dieb Faour has also been named as Chairman of WPP Media Colombia
Aswin K succeeds Sy Yen Chen, who served as General Manager, India for more than five years
e4m Staff Aug 10, 2026 12:59 PM
He previously served as Vice President - Marketing for Mondelēz India
e4m Desk Aug 10, 2026 12:34 PM
He is a global brand and communications leader with over 20 years of experience, brings expertise across the automotive, technology and enterprise SaaS sectors
e4m Staff Aug 10, 2026 12:09 PM
Prior to his promotion, Kuldeep held the role of General Manager at the company
e4m Desk Aug 10, 2026 11:40 AM
Nitin Saini elevated to a regional leadership role in Southeast Asia as General Manager, Indonesia
e4m Staff Aug 10, 2026 11:34 AM
She will be based in Bengaluru and report to Amitabh Sreedharan, EVP – Growth, and Santosh Kumar, COO, INNOCEAN Worldwide India
e4m Staff Aug 10, 2026 11:28 AM
In her new role, Sharan will lead marketing and strategic communications for Athena Infonomics and APLYD, bringing her experience across corporate communications, PR, marketing and brand building
e4m Staff Aug 10, 2026 11:17 AM
Prior to joining LatentView Analytics, Patalay spent nearly two decades at Infosys
e4m Desk Aug 10, 2026 10:24 AM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Taranjeet Singh Aug 10, 2026 9:44 AM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms
Tasmayee Laha Roy Aug 10, 2026 9:20 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
He was the founder of Paadav, a speciality Ayurvedic hospital in Dehradun
e4m Staff Aug 10, 2026 8:38 AM
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
Debolina Datta Aug 8, 2026 10:38 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
Jain was earlier Chief Marketing and Sales Officer with The Leela Palaces, Hotels and Resorts
Sudarshan steps into this role after nearly four years at Capgemini, where he served as CTO for Telecom & Media in the UK
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
The campaign covers broadcast of tournaments being held from August 15 to December 1
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport
e4m Staff Aug 7, 2026 11:09 AM
In this role, Singh will lead GScale's marketing, business development, strategic partnerships, and go-to-market initiatives
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
Jain currently serves as Joint Secretary in the Ministry of Corporate Affairs
The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office
e4m Staff Aug 6, 2026 12:51 PM
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
Prior to joining Ericsson, Randeep has served as Head of Telco and Strategic Partnerships at Google India
e4m Staff Aug 6, 2026 12:03 PM
Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy
e4m Staff Aug 6, 2026 12:01 PM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Prior to joining AIPL, Manish Kumar served as Assistant General Manager at SpiceJet, where he spent nearly nine years
e4m Staff Aug 6, 2026 11:32 AM
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
e4m Staff Aug 6, 2026 10:23 AM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
The latest transaction marks Elevation Capital's second sale of Paytm shares this year