SBI Life's new campaign targets millennials to take insurance as a happy responsibility
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Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical
Outgoing Marketing Head Vipul Prakash of PepsiCo to join MakeMyTrip
ALTBalaji appoints Divya Dixit as Senior Vice President and Head of Marketing
e4m Recap: The Week That Was
Katrina Kaif to endorse Lino Perros brand
The brand has planned a 360-degree marketing approach across print, radio, social media and a 45 second TVC
SBI Life's new campaign targets millennials to take insurance as a happy responsibility
SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products
Hrithik Roshan's Super 30 breaks ground with Facebook's Target AR Filter
Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ brought digital innovation to unveil the first look of the fi...
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Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical
He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi H...
ALTBalaji appoints Divya Dixit as Senior Vice President and Head of Marketing
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
A look at birthday girl Kareena Kapoor's brand journey
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands
Digital is mainstream: Rajan Anandan, Google
Rajan Anandan, Vice President, Google India and South East Asia was in Mumbai to deliver the annual Subhas Ghosal Memorial Lecture, organised by the A...
Forevermark launches new campaign 'The Better Half Within'
The Better Half Within campaign was based on extensive research and planning related to the evolving meaning of femininity which today combines streng...
Honday City and Dentsu One collaborate to launch new campaign 'Forget the Toys'
The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders
Ipsos appoints Sreyoshi Maitra for senior leadership position in Delhi
Designated Executive Director, she will also lead the Shopper Practice for Ipsos India
Amway India launches new ‘Protein 4 Children’ campaign
The 'Protein 4 Children’ campaign is focused on the fact that the protein requirement of children almost doubles up between the age group of 5 to 12 y...
IAA launches The Gutenberg Galaxy, a book to celebrate Print Medium
The book has 24 case studies, event held in Mumbai graced by who's who of media industry
&TV refreshes brand philosophy with new campaign, new shows
The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas
Sony TV maintains leadership position in Urban market: BARC week 37 ratings
Zee Anmol continues to dominate the overall and rural market. Meanwhile, in the top five programme list, Naagin-3 leads in urban and overall market wh...
The Maddies 2018 mobile marketing awards is back
The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai
Aaj Tak announces brand campaign ‘Saare Jahaan Se Sachcha’
Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time
Tarun Rai is a finalist in “Most People-focused CEO” category at HR Excellence Awards 2018
J Walter Thompson South Asia is also the only creative agency that features in the finalist list for “Excellence in Employee Engagement” category
Ex-Airtel Chief Brand Officer Rajiv Mathrani joins Star Sports as CMO
Mathrani will report to Star Sports CEO Gautam Thakar
Brand Idea’s #MeriRealLife campaign urges people to use social media responsibly
‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesm...
Fossil launches new campaign with Varun Dhawan, Fatima Sana Shaikh
Fossil has launched TVCs to kick-start the campaign. It will also release digital videos of Varun and Fatima letting their guard down, sharing their j...
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands