Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff 6 hours ago

This campaign features celebrated hairdressers like Ambika Pillai and Jawed Habib along with celebrities Lisa Haydon, Sophie Choudry and others

exchange4media Staff 1 day ago

The 2-minute campaign has been conceptualised and produced in-house

exchange4media Staff 1 day ago

The campaign focuses on collaborating with social media influencers like Bharti Singh, Sonam Bajwa and Kusha Kapila

exchange4media Staff 1 day ago

Kinsane Entertainment will develop the literary franchise as animated series, mobile games, consumer products, and more for worldwide release

exchange4media Staff May 29, 2020 6:16 PM

Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories

exchange4media Staff May 29, 2020 4:59 PM

'Nasha Photo Studio' features prominent Bollywood celebrities in conversation with Radio Nasha RJs as they talk about their old photographs and revisit the memories around them

exchange4media Staff May 29, 2020 3:27 PM

The company announced that it has sent the committed relief amount directly to the bank accounts of the workers

exchange4media Staff May 29, 2020 12:34 PM

Agarwal's election to the division board will come into effect on June 1, 2020

exchange4media Staff May 29, 2020 12:13 PM

In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more

Nafisa Shaheen May 29, 2020 8:43 AM

Industry insiders tell us about the measures they have taken to stay afloat financially, while also maintaining relevance with its consumers

Eularie Saldanha May 29, 2020 8:41 AM

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

There will be a dedicated upGrad segment on VOOT featuring informative content on data science, blockchain, tech & management

exchange4media Staff May 28, 2020 4:17 PM

Launch ‘Airtel India ESPORTS TOUR, a national ranking of esports players in the country

exchange4media Staff May 28, 2020 3:29 PM

The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation

exchange4media Staff May 28, 2020 11:28 AM

On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman May 28, 2020 9:06 AM

Network18 Editor-in-Chief Rahul Joshi reportedly assured that variable payout for FY20 and the promotions will happen as planned

exchange4media Staff May 28, 2020 8:04 AM

The authority also said that MIB should not put any artificial restriction on the licence condition for DTH operators

exchange4media Staff May 27, 2020 12:42 PM

Four new shows of Applause Entertainment are part of the refreshed SonyLIV app’s launch line-up

exchange4media Staff May 27, 2020 9:14 AM

From distributing health kits to police personnel to supplying meals to the needy and stranded, PR leaders share COVID-19 initiatives taken by their firms

exchange4media Staff May 27, 2020 8:57 AM