ai
With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league
exchange4media Staff 1 hour ago
Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India
exchange4media Staff 1 hour ago
The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states
exchange4media Staff 1 hour ago
Nachiket spent less than a year at Balaji Telefilms after joining the company in July 2021
exchange4media Staff 12 hours ago
Modern Love Mumbai is streaming now on Amazon Prime Video across 240 countries and territories
exchange4media Staff 15 hours ago
Filmmaker Raju Hirani has stepped in as the lead creative mentor of the country’s first library of stories and ideas for the creative industry
exchange4media Staff 16 hours ago
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff 20 hours ago
The broadcasting industry has been arguing that the allocation of frequencies in the 3300-3670 band to 5G services will lead to severe disruption of the satellite services for media & broadcast
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country
The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking
The campaign aims to celebrate the powerful roles women play across all walks of life
exchange4media Staff 1 day ago
MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology
exchange4media Staff May 19, 2022 8:50 AM
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Kanchan Srivastava May 19, 2022 8:38 AM
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts
Javed Farooqui May 19, 2022 8:07 AM
The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios
exchange4media Staff May 18, 2022 11:05 AM
The LionHeart has previously been awarded to Bono, Al Gore, Blake Mycoskie, Richard Curtis, Paul Polman and Phumzile Mlambo-Ngcuka
exchange4media Staff May 18, 2022 8:47 AM
The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21
exchange4media Staff May 18, 2022 8:33 AM
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
Mansi Sharma May 18, 2022 8:18 AM
Created by RedFuse Communications, the TVC highlights the importance of strong teeth that help in better digestion and hence better nutrition
exchange4media Staff May 17, 2022 5:52 PM
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
exchange4media Staff May 17, 2022 5:01 PM
