ai
Rainshine

Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream

exchange4media Staff 29 minutes ago

Alok Bajpai

Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness

exchange4media Staff 3 hours ago

Kavita Nair

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff 3 hours ago

Screenage Panel 2

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff 3 hours ago

Vinod Cookware

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff 18 hours ago

Boman Irani for Dulux

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

Screenage and Maddies

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

SachineKhaire

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM

Saas Bahu Aur Saazish

ABP initiated a campaign on Twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and thank them for their support

exchange4media Staff Oct 11, 2019 7:47 PM

ZEEL

Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season

exchange4media Staff Oct 11, 2019 7:30 PM

ManoharBhat

The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more

Neeta Nair Oct 11, 2019 8:46 AM

TikTok

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM

Voot

The show to be hosted by Sophie Choudry will feature Bollywood faces like Kriti Sanon, Vaani Kapoor and Malaika Arora

exchange4media Staff Oct 10, 2019 7:16 PM

Panasonic

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

exchange4media Staff Oct 10, 2019 3:57 PM

YES Bank

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

Influencer Marketing

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

TRAI

This is in accordance with the second amendment of TRAI's Telecommunication Services Standards of Quality of Service and Consumer Protection Regulations 2019

exchange4media Staff Oct 9, 2019 6:40 PM

TRAI

In a first, TRAI has collected the Monthly Subscription Report from DTH operators

exchange4media Staff Oct 9, 2019 3:57 PM