Katrina Kaif to endorse Lino Perros brand

The brand has planned a 360-degree marketing approach across print, radio, social media and a 45 second TVC

SBI Life's new campaign targets millennials to take insurance as a happy responsibility

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

Hrithik Roshan's Super 30 breaks ground with Facebook's Target AR Filter

Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ brought digital innovation to unveil the first look of the fi...

Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi H...

ALTBalaji appoints Divya Dixit as Senior Vice President and Head of Marketing

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

A look at birthday girl Kareena Kapoor's brand journey

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Digital is mainstream: Rajan Anandan, Google

Rajan Anandan, Vice President, Google India and South East Asia was in Mumbai to deliver the annual Subhas Ghosal Memorial Lecture, organised by the A...

Forevermark launches new campaign 'The Better Half Within'

The Better Half Within campaign was based on extensive research and planning related to the evolving meaning of femininity which today combines streng...

Honday City and Dentsu One collaborate to launch new campaign 'Forget the Toys'

The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders

Ipsos appoints Sreyoshi Maitra for senior leadership position in Delhi

Designated Executive Director, she will also lead the Shopper Practice for Ipsos India

Amway India launches new ‘Protein 4 Children’ campaign

The 'Protein 4 Children’ campaign is focused on the fact that the protein requirement of children almost doubles up between the age group of 5 to 12 y...

IAA launches The Gutenberg Galaxy, a book to celebrate Print Medium

The book has 24 case studies, event held in Mumbai graced by who's who of media industry

&TV refreshes brand philosophy with new campaign, new shows

The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas

Sony TV maintains leadership position in Urban market: BARC week 37 ratings

Zee Anmol continues to dominate the overall and rural market. Meanwhile, in the top five programme list, Naagin-3 leads in urban and overall market wh...

The Maddies 2018 mobile marketing awards is back

The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai

Aaj Tak announces brand campaign ‘Saare Jahaan Se Sachcha’

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time

Tarun Rai is a finalist in “Most People-focused CEO” category at HR Excellence Awards 2018

J Walter Thompson South Asia is also the only creative agency that features in the finalist list for “Excellence in Employee Engagement” category

Brand Idea’s #MeriRealLife campaign urges people to use social media responsibly

‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesm...

Fossil launches new campaign with Varun Dhawan, Fatima Sana Shaikh

Fossil has launched TVCs to kick-start the campaign. It will also release digital videos of Varun and Fatima letting their guard down, sharing their j...

Show more