Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream

exchange4media Staff 29 minutes ago

Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness

exchange4media Staff 3 hours ago

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff 3 hours ago

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff 3 hours ago

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff 18 hours ago

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM

ABP initiated a campaign on Twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and thank them for their support

exchange4media Staff Oct 11, 2019 7:47 PM

Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season

exchange4media Staff Oct 11, 2019 7:30 PM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more

Neeta Nair Oct 11, 2019 8:46 AM

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM

The show to be hosted by Sophie Choudry will feature Bollywood faces like Kriti Sanon, Vaani Kapoor and Malaika Arora

exchange4media Staff Oct 10, 2019 7:16 PM

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

exchange4media Staff Oct 10, 2019 3:57 PM

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

This is in accordance with the second amendment of TRAI's Telecommunication Services Standards of Quality of Service and Consumer Protection Regulations 2019

exchange4media Staff Oct 9, 2019 6:40 PM

In a first, TRAI has collected the Monthly Subscription Report from DTH operators

exchange4media Staff Oct 9, 2019 3:57 PM