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Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
exchange4media Staff 5 hours ago
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee
The 360-degree marketing campaign 'PAPAsHealthAsliWealth' will be launched through a short video film on social media
exchange4media Staff 21 hours ago
The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group
exchange4media Staff 1 day ago
Irani highlights the conveniences of home-use medical devices in the film
exchange4media Staff 1 day ago
Irate netizens also raked up an older controversy involving a test paper on the platform with a 'Hinduphobic' question
exchange4media Staff 1 day ago
Consumers may eventually have to fork out more money for popular channels; experts think this could push some TV households to shift completely to the OTT side
Historian Vikram Sampath spoke to Kailashnath Adhikari, MD, Governance Now, during the webcast as part of the Visionary Talk series
exchange4media Staff 1 day ago
The campaign talks about prioritizing yourself and indulging in a self-care session with the WOW Skin Science Ubtan Range
exchange4media Staff 1 day ago
The campaign takes eccentric routes and uses laughable yet sharp-witted cases to showcase its new feature of Virtual Augmented Reality
exchange4media Staff Oct 17, 2021 2:00 PM
The brand has launched a 360-degree campaign for the festive season
exchange4media Staff Oct 16, 2021 8:00 PM
With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger
exchange4media Staff Oct 16, 2021 8:36 AM
The digital ad campaign promotes the values of togetherness
exchange4media Staff Oct 16, 2021 8:20 AM
The disclosure has been made in the Reference Interconnect Offer (RIO) filed by the broadcaster to comply with New Tariff Order (NTO) 2.0
exchange4media Staff Oct 16, 2021 8:15 AM
The digital film that celebrates ‘Onek Roop - Onek Energy’ of a mother has been launched nationally on YouTube
exchange4media Staff Oct 16, 2021 8:11 AM
The 50-second promotional film is an ode to the woman of today, celebrating her life and choices, which in essence is the brand’s DNA
exchange4media Staff Oct 16, 2021 8:08 AM
