Bhairav Shanth?blur=25

Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises

exchange4media Staff 5 hours ago


Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more

Ritika Raj 6 hours ago


TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee

Javed Farooqui 6 hours ago

Future Generali India Campaign?blur=25

The 360-degree marketing campaign 'PAPAsHealthAsliWealth' will be launched through a short video film on social media

exchange4media Staff 21 hours ago


The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group

exchange4media Staff 1 day ago

Dr Morepen?blur=25

Irani highlights the conveniences of home-use medical devices in the film

exchange4media Staff 1 day ago


Irate netizens also raked up an older controversy involving a test paper on the platform with a 'Hinduphobic' question

exchange4media Staff 1 day ago


Consumers may eventually have to fork out more money for popular channels; experts think this could push some TV households to shift completely to the OTT side

Javed Farooqui 1 day ago

Adhikari & Vikram?blur=25

Historian Vikram Sampath spoke to Kailashnath Adhikari, MD, Governance Now, during the webcast as part of the Visionary Talk series

exchange4media Staff 1 day ago

Wow Skin Science Campaign?blur=25

The campaign talks about prioritizing yourself and indulging in a self-care session with the WOW Skin Science Ubtan Range

exchange4media Staff 1 day ago

Lenskart Campaign?blur=25

The campaign takes eccentric routes and uses laughable yet sharp-witted cases to showcase its new feature of Virtual Augmented Reality

exchange4media Staff Oct 17, 2021 2:00 PM

pizza hut?blur=25

With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger

exchange4media Staff Oct 16, 2021 8:36 AM

star RIO?blur=25

The disclosure has been made in the Reference Interconnect Offer (RIO) filed by the broadcaster to comply with New Tariff Order (NTO) 2.0

exchange4media Staff Oct 16, 2021 8:15 AM

ITC Aashirvaad Atta Campaign?blur=25

The digital film that celebrates ‘Onek Roop - Onek Energy’ of a mother has been launched nationally on YouTube

exchange4media Staff Oct 16, 2021 8:11 AM

All About You Campaign?blur=25

The 50-second promotional film is an ode to the woman of today, celebrating her life and choices, which in essence is the brand’s DNA

exchange4media Staff Oct 16, 2021 8:08 AM