ai
On his 72nd birthday, Kamal Haasan’s five-decade-long distance from brand endorsements offers a unique case study in celebrity brand equity and the power of scarcity.
From Skipper Pipes’ take on seepage to Pirelli’s tribute to Raghu Rai, here are the campaigns that caught our attention this week, excluding Diwali advertising
Aryendra Khan Nov 7, 2026 9:02 AM
As more brands enter the Korean skincare segment, competition for consumer attention and marketplace visibility is likely to increase
Imran Fazal Nov 7, 2026 8:52 AM
First, Big Tech's Q3 earnings exposed the staggering cost of the AI race. Then, the US midterms threatened to make it even more expensive, raising questions for India's advtg industry amid mkt turmoil
Shantanu David Nov 7, 2026 8:41 AM
From childhood memories and family reunions to inclusive gifting and everyday celebrations, brands are finding different ways to tell Diwali stories this year
Sandhi Sarun Nov 7, 2026 8:13 AM
Previously, Sabunani served as Senior Vice President - Co-Lead, Corporate Strategy at Edelman
The ED's investigation also examined the manner in which CoinDCX facilitated futures and options trading in cryptocurrency tokens
Shinde was earlier Marketing and Community Strategy Lead at the company.
E-commerce accounted for approximately 7% of Britannia’s overall business in Q2 FY27, as other distribution channels grew 1.8 times faster than general trade
The retirement follows Tata Group’s governance guidelines and coincides with Noel Tata turning 70. He has also stepped down from the boards of several other Tata Group companies
Reliance Digital is offering festive discounts across electronics categories under its #CelebrateWithNoExcuses campaign, with exchange benefits and bank and finance offers
NATIVE CONTENT Nov 6, 2026 12:20 PM
Singhal brings over four decades of experience in infrastructure and EPC
e4m Staff Nov 6, 2026 11:51 AM
Raids conducted in Haryana and Delhi; police seize mobile phone used to operate the IPTV service as investigation into the alleged piracy network continues
Imran Fazal Nov 6, 2026 11:40 AM
The company is looking for partners who can help conceptualise and execute the activity, which aims to create an engaging brand experience for consumers
e4m Staff Nov 6, 2026 10:50 AM
Founded by advertising veteran Ravi Deshpande, the agency has built its presence around brand strategy, creativity and integrated communication solutions
e4m Staff Nov 6, 2026 10:35 AM
The acquisition brings three comms agencies – Archetype, Nectar, Outcast, expanding AVENIR GLOBAL’s global workforce to over 1,500 employees
For some brands, the decision is driven by the geography of their stores. For others, it is about product’s price point, the audience’s socio-eco profile or the need to communicate offers at scale
Sandhi Sarun Nov 6, 2026 9:33 AM
India Agentic AI, MarTech & CX Week 2027 will bring together 5,000+ delegates and 200 speakers in New Delhi from January 27–29 to explore AI, marketing technology and CX.
Brings 500–700 strategic KPIs and AI-powered intelligence together to transform how businesses build brands, market products and achieve sustainable growth
The ‘Ramayana’ rush has pushed cinema ad inventory into premium territory, with brands across categories competing for visibility around the high-profile release
Sandhi Sarun Nov 6, 2026 8:46 AM
The media-tech company reported record quarterly rev, adjusted EBITDA and profit after tax, while launching four new AI products and expanding customer engagements across the US, Middle East and APAC
Chintan Dave, Chairman of the International Council of Education, is seeking a Mumbai-based agency for social media, digital marketing and influencer management
While 84-88% of marketers using AI report medium to high business impact, most brands continue to rely on standalone tools, with nearly half yet to adopt AI-powered propensity modelling
Rajesh Ranjan was previously serving as India Lead of Core Government Affairs and Public Policy
Prior to his promotion, Ziv served as Senior Vice President (SVP), Strategy & Finance, Disney Entertainment Television
Haresh Nayak, Founder & CEO, Connect Network Inc., writes that AI and hyperlocal intelligence are reshaping festive advertising and media planning
NATIVE CONTENT Nov 5, 2026 12:31 PM
Prior to this, Gaikwad was with Hitachi Digital Services as Global Lead - Creative and Design
He'll be leading our strategic outreach, government relations, and corporate communications agenda to support the company’s vision and market presence
e4m Staff Nov 5, 2026 11:26 AM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, writes that TV needs alternative measurement systems amid the BARC ratings suspension
Ravalnath Joshi Nov 5, 2026 10:37 AM
HUL’s sales surged 15% in the September quarter, its strongest growth in 14 quarters, even as A&P spends fell 9.3%. Can sharper marketing offset rising costs without diluting brand equity?
Kanchan Srivastava Nov 5, 2026 9:27 AM
The gathering saw the presence of Jeetendra, Rakesh Roshan, Ashish Shelar, Sudhir Chaudhary, Ashish Chauhan and several prominent personalities
Chandrakar was reportedly brought to India on Sunday in an operation coordinated by the Central Bureau of Investigation
Established brands across the board say television leads in building awareness, familiarity and trust even as digital plays a role in driving conversions
Srinivasan Swamy’s nomination to the BARC board was reversed following Sandeep Goyal’s election as President of the Advertising Agencies Association of India
Imran Fazal Nov 4, 2026 6:07 PM
Chatwal previously served as Vice President and Head of Sales & Marketing at SG Pipers
Ruhail Amin Nov 4, 2026 5:49 PM
boAt Lifestyle brings its power bank campaign to Sector 83 and 101 on NMRC’s Aqua Line, through Vertoz’s exclusive inside advertising inventory
NBDA stated that it supports the protection of personal data and recognises that responsible journalism must respect privacy
The appointment follows the resignation of Mohit Malhotra as Global Chief Executive Officer and Whole-time Director, effective November 13