ai
Microsoft CEO?blur=25

With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league

exchange4media Staff 1 hour ago

Lendingkart Campaign?blur=25

Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India

exchange4media Staff 1 hour ago

Tata Salt?blur=25

The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states

exchange4media Staff 1 hour ago

Nachiket Pandtvaidya?blur=25

Nachiket spent less than a year at Balaji Telefilms after joining the company in July 2021

exchange4media Staff 12 hours ago

mumbai?blur=25

Modern Love Mumbai is streaming now on Amazon Prime Video across 240 countries and territories

exchange4media Staff 15 hours ago

The source?blur=25

Filmmaker Raju Hirani has stepped in as the lead creative mentor of the country’s first library of stories and ideas for the creative industry

exchange4media Staff 16 hours ago

Nepa?blur=25

Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors

exchange4media Staff 20 hours ago

dummy?blur=25

The broadcasting industry has been arguing that the allocation of frequencies in the 3300-3670 band to 5G services will lead to severe disruption of the satellite services for media & broadcast

Javed Farooqui 1 day ago

sujhata v kumar?blur=25

Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma 1 day ago

Cannes Lions?blur=25

The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking

Kanchan Srivastava 1 day ago

Rediffusion?blur=25

The campaign aims to celebrate the powerful roles women play across all walks of life

exchange4media Staff 1 day ago

Apurva?blur=25

MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology

exchange4media Staff May 19, 2022 8:50 AM

Vaishali?blur=25

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

OTT?blur=25

While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM

Kantar?blur=25

The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios

exchange4media Staff May 18, 2022 11:05 AM

Cannes?blur=25

The LionHeart has previously been awarded to Bono, Al Gore, Blake Mycoskie, Richard Curtis, Paul Polman and Phumzile Mlambo-Ngcuka

exchange4media Staff May 18, 2022 8:47 AM

Airtel?blur=25

The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21

exchange4media Staff May 18, 2022 8:33 AM

Badminton?blur=25

Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived

Mansi Sharma May 18, 2022 8:18 AM

Colgate Campaign?blur=25

Created by RedFuse Communications, the TVC highlights the importance of strong teeth that help in better digestion and hence better nutrition

exchange4media Staff May 17, 2022 5:52 PM

Ipsos?blur=25

The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM