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Suhel Seth, columnist, author, marketing consultant and management guru, writes credibility is the one currency that journalism today finds itself desperately short of
TRAI Chairman Anil Kumar Lahoti’s absence from FICCI Frames 2026 comes nearly a year after a public exchange over regulation, carriage fees and the New Tariff Order
Guest Column: Veteran journalist Alok Mehta explores India’s growing role in global news and the need to uphold truth, credibility and public interest amid rapid technological change
Dr Annurag Batra writes that journalism survives by adapting, with trust and verification becoming more important in the age of AI
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, writes that new leaders should understand an organisation’s people and internal dynamics before trying to reset it
The brand combines outdoor, FM Radio and theatre advertising to create high-impact visibility across key consumer touchpoints
e4m Staff Sep 26, 2026 10:52 AM
The campaign celebrates the Indian football team’s landmark international matches against Panama, Brazil and Uruguay, beginning September 25, 2026
e4m Staff Sep 25, 2026 5:17 PM
PR Professional's Dr Sarvesh Tiwari remembers Bhaskar Majumdar and the influence he had across the PR fraternity
e4m Staff Sep 25, 2026 2:57 PM
Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
e4m Staff Sep 25, 2026 1:23 PM
Kaizzen's Vineet Handa pays tribute to Bhaskar Majumdar, highlighting his significant contributions to the PR industry and the deep loss felt by colleagues and friends
e4m Staff Sep 25, 2026 12:59 PM
The regulator has also sought to distinguish promotional advertising from routine communication with investors
e4m Staff Sep 25, 2026 12:59 PM
Hausla Empowered Season 2 is streaming on MX Player Prime Video and Kotak’s digital platforms
NATIVE CONTENT Sep 25, 2026 12:37 PM
In an interaction with e4m, the President and CEO of American Business Solutions Inc. discusses AI-led workforce disruption, the changing IT sector, US immigration and more
Ruhail Amin Sep 25, 2026 12:33 PM
In his new role, Bambury will work with companies and agencies across the EMEA region
e4m Desk Sep 25, 2026 10:54 AM
Guest Column: Dr. Sandeep Goyal writes on how movies like Hanuman Ansh and Jai Santoshi Maa struck a chord with audiences and stood out
Sandeep Goyal Sep 25, 2026 10:28 AM
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Aryendra Khan Sep 25, 2026 9:39 AM
McDonald’s $1-bn ad business plan is the latest sign that retail media has escaped retail: if you have first-party data, consumer attention, surfaces to sell ads, you too can become a media company
Shantanu David Sep 25, 2026 9:35 AM
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset
Kanchan Srivastava Sep 25, 2026 9:26 AM
Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation
Imran Fazal Sep 25, 2026 8:58 AM
Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.
e4m Staff Sep 24, 2026 10:10 PM
Mishra has been serving as Chief AI Officer at IDC Technologies in Dubai since April 2026
Tomojit Bhattacharjee was earlier Joint General Manager and Senior Deputy General Manager at DMRC
Prior to this, Zeenah Vilcassim was Interim Marketing Director (India CMO) for Nothing
With 450 million logged-in users making shopping-related searches on YouTube and creator payouts rising 160% YoY, the platform is positioning creator trust as the next commerce engine
e4m Staff Sep 24, 2026 2:33 PM
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
e4m Staff Sep 24, 2026 12:24 PM
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
Dr Annurag Batra Sep 24, 2026 12:15 PM
The company has also received a further $100 million of investor interest
e4m Staff Sep 24, 2026 12:05 PM
The Gurugram-based beauty and personal care quick-commerce platform has seen participation from Better Capital, Kunal Shah and other angel investors
e4m Staff Sep 24, 2026 11:44 AM
Arvind Mathur served as the Executive in Residence at Amazon Web Services (AWS)
e4m Desk Sep 24, 2026 11:07 AM
She previously served as Head of Marketing - Growth and Retention at Games24x7
e4m Staff Sep 24, 2026 11:02 AM
Speaking to Nawal Ahuja, at Pitch BFSI Summit, Chhabra said next phase of digital commerce will be built around a new layer of trust as consumers increasingly allow AI agents to act on their behalf
e4m Staff Sep 24, 2026 9:17 AM
This festive season, beauty brands are spending on creators, social, marketplaces, quick commerce and physical retail but marketers are finding it harder to isolate what actually drove sales
Sandhi Sarun Sep 24, 2026 9:05 AM
At the Pitch BFSI Summit, six leaders unpack where AI can drive value, where human judgment remains critical and how brands can protect customer trust
e4m Staff Sep 24, 2026 8:35 AM
AI industry leaders have urged governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
e4m Staff Sep 24, 2026 8:29 AM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M Sep 24, 2026 8:18 AM
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
As AI and digital platforms reshape financial services, AMFI chief Venkat N. Chalasani puts clarity and trust at the centre of the customer relationship
e4m Staff Sep 23, 2026 7:27 PM
At the Pitch BFSI Summit 2026, the HSBC Mutual Fund CEO tells Dr. Annurag Batra why India now has 3.5 household incomes, and what it will take to turn that into real wealth creation
e4m Staff Sep 23, 2026 6:08 PM
He brings experience across marketing, communications, strategy, business development, ESG, policy advocacy, AI and cybersecurity
e4m Staff Sep 23, 2026 5:45 PM
At the Pitch BFSI Summit, Saptharushi's Founder & CEO outlined how privacy-first data collab, federated AI, consumer-controlled consent could reshape personalisation in the financial services sector
e4m Staff Sep 23, 2026 4:12 PM
Before joining Google Cloud, Buscemi spent nearly six years at Confluent
e4m Staff Sep 23, 2026 3:31 PM