Piyush Arora to lead jury panel at third e4m Automotive Marketing Awards

Piyush Arora, Managing Director and CEO of Škoda Auto Volkswagen India Pvt Ltd, is set to lead the jury panel at the third edition of the e4m Automotive Marketing Awards. The awards recognise brands, agencies, marketers, innovators and campaigns that are redefining the future of automotive marketing in India. It is positioned as one of the premier platforms bringing together leading automotive marketers and the wider media and advertising industry. It aims to celebrate excellence, creativity, innovation and impactful marketing strategies in the automotive sector.

His appointment brings a wealth of experience and vision to the jury. With his deep understanding of the automotive sector and leadership, Arora is set to guide the jury in recognizing work that pushes the boundaries of marketing excellence. The other jury members include industry leaders, seasoned professionals, and renowned personalities who will bring together a wealth of experience from diverse fields.

Arora is an industry veteran with over 30 years of automotive experience, is the Managing Director and CEO of Škoda Auto Volkswagen India. he is responsible for the Indian region of Volkswagen Group’s six passenger vehicle brands – Volkswagen, Škoda, Audi, Bentley, Lamborghini and Porsche, Piyush plays an instrumental role in implementing the Group’s global growth strategy in the region. 

Piyush began his career with Tata Motors in 1989 as GET. He later moved on to various manufacturing related functions for next 6 years. He joined Mercedes-Benz India in 1995, where he held several senior positions including the Supervisory Board positions at Mercedes-Benz Indonesia and Mercedes-Benz Vietnam, while overseeing their operations. Most recently, he oversaw the Operations business for Mercedes-Benz India as its Executive Director and Head of Operations.

Over the last two years, the awards has brought together some of the most influential voices in the automotive and marketing ecosystem, providing an opportunity for industry leaders to exchange ideas, recognise outstanding work and discuss the evolving dynamics of automotive marketing. The jury meet is scheduled to take place in early February 2027. The third edition is expected to further strengthen this industry-wide engagement, bringing together automotive brands, marketing leaders, agencies, media professionals and advertising stakeholders.

The awards have been led by prominent industry leaders in previous editions. The 2025 edition featured Rajesh Jejurikar, Executive Director and CEO, Auto and Farm Sector, Mahindra & Mahindra Ltd., as Jury Chair, while Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd., served as Jury President. For the 2026 edition, Partho Banerjee was the Jury Chair, continuing the association of leading automotive marketing professionals with the platform. He also delivered a keynote address at the second edition of the conference, sharing insights into the changing automotive marketing landscape and the opportunities shaping the industry.

Take a look at the Selection Board:

With its focus on recognising exceptional marketing campaigns, innovative brand strategies and creative excellence, the e4m Automotive Marketing Awards has emerged as a significant platform for the automotive ecosytem. The upcoming edition will bring together decision-makers, industry leaders and marketers to celebrate achievements and highlight the role of marketing in shaping consumer engagement and the future of mobility in India.