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Published: Nov 5, 2026 12:41 PM | 1 min read
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Kirthi Shridhar Rai, former Marketing Head of Zee Music Company, has embarked on a new professional journey as Co-Founder of Routed Media, alongside Anandini Goenka.
“The new venture marks an important milestone in Rai’s professional journey, bringing together years of industry experience, strategic understanding and an extensive understanding of the evolving media and entertainment landscape. His move reflects his ambition to explore new opportunities and create meaningful impact in the media and entertainment industry,” stated a press note.
Rai was with Zee group for more than a decade.
Before that, he was associated with Network18.
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