Zomato's post takes aim at Amitabh Bachchan's bulletproof appearance, Internet divided

Zomato has stirred social media chatter with a cryptic post that many read as a playful nod to Amitabh Bachchan's latest Sunday appearance outside his residence

by e4m Staff
Published: Nov 5, 2026 1:15 PM | 2 min read

Zomato's cheeky post takes aim at Amitabh Bachchan's bulletproof appearance, Internet divided

Zomato posted a cryptic image on social media, featuring a single sweet in a glass display case, which many interpreted as a reference to Amitabh Bachchan's recent public appearance.
The timing of the post coincided with Bachchan's weekly meet-and-greet with fans outside his residence, where he was seen behind a protective glass enclosure following security concerns.
The enclosure, described as bulletproof and approximately 12 feet tall, was implemented after a bomb threat and a recent shooting incident involving another actor, Tiger Shroff.
Zomato's social media strategy often includes topical content, and this post has sparked discussions about the safety of public figures, eliciting a range of reactions from concern to political commentary.

Zomato has stirred social media chatter with a cryptic post that many read as a playful nod to Amitabh Bachchan's latest Sunday appearance outside his residence.

The food delivery platform shared a photo of a single sweet sitting alone in a glass display case, captioned, "that one Bollywood actor outside his house." It did not name anyone, but the timing and imagery led users to link it to the veteran actor.

The post follows Bachchan's weekly meet-and-greet with fans outside Jalsa, his Juhu home. On November 1, he waved to fans from behind a transparent protective glass. Reports described the enclosure as bulletproof, and one account put it at 12 feet. His son, Abhishek Bachchan, was present and appeared to be watching the surroundings closely.

The added security came after a bomb threat email named his Mumbai residence. It also followed a shooting incident involving actor Tiger Shroff. Despite the precautions, Bachchan kept up a Sunday tradition of more than four decades.

Zomato's social media team has built a reputation for topical, tongue-in-cheek content that piggybacks on whatever is trending. This post fits that template, using a one-line caption to ride the conversation. Whether it was a dig, a pun, or simply an observation, the brand has left it to the audience to decide.

The glass-case imagery has drawn attention in part because the underlying story is a serious one. The enclosure has prompted wider discussion about how safe public figures are, and reactions to the appearance have ranged from concern to political commentary.