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Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
Mansi Sharma Aug 23, 2022 8:32 AM
Just a few days ago, Swiggy found an unexpected ambassador in a Mumbai delivery guy who rode a horse to reach the customer during rains
Mansi Sharma Jul 8, 2022 8:14 AM
Dabas was earlier associated with Edelman as Digital Specialist
exchange4media Staff Mar 2, 2022 10:54 AM
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of a larger $24 million round
exchange4media Staff Jan 31, 2022 10:13 AM
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
exchange4media Staff Nov 25, 2021 6:47 PM
Goyal is an investor in Unacademy and participated in the company’s Series H fundraise in August
exchange4media Staff Oct 21, 2021 12:03 PM
According to reports, today is Gupta’s last day with the company
exchange4media Staff Sep 14, 2021 1:01 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 11, 2021 8:43 AM
From being sensitive towards brand purpose to looking carefully at legal nitty-gritty while creating a campaign, the advertising world can’t afford to make mistakes
Mansi Sharma Sep 6, 2021 4:30 PM
Our choice of top five campaigns released between August 13 and August 27, 2021
Mansi Sharma Aug 30, 2021 8:49 AM
The discussions around Covid have started dying out while sports & entertainment enjoy more positive sentiment
exchange4media Staff Aug 7, 2021 8:20 AM
They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts
Mansi Sharma Jul 27, 2021 8:02 AM
Biggest competitor and ‘friend’ Swiggy marked the special occasion by asking users to order something sweet on the ‘big day for startups’
Mansi Sharma Jul 15, 2021 8:28 AM
The three-day IPO is worth Rs 9,375 crore at a price band of Rs 72-76
exchange4media Staff Jul 13, 2021 10:24 AM
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
Mansi Sharma May 7, 2021 8:49 AM
These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity
exchange4media Staff May 3, 2021 8:39 AM
