Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

e4m Desk Sep 7, 2023 9:27 AM


Vilcassim was previously associated with Bacardi for six years

e4m Desk Aug 14, 2023 9:51 AM


‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Tanzila Shaikh Aug 9, 2023 9:17 AM

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Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts

Nilanjana Basu Jun 16, 2023 8:47 AM


Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement

e4m Desk Jun 8, 2023 6:23 PM


PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

e4m Desk Jun 8, 2023 1:13 PM


The brand has launched a video to showcase the new interface

e4m Desk May 13, 2023 4:00 PM

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Our pick of some of the most daring and different Mother's Day commercials this year

e4m Desk May 13, 2023 8:09 AM


Javed posted a story claiming that a Mumbai restaurant didn’t allow her because of her attire, but the episode turned out to be a marketing tactic

e4m Desk May 1, 2023 5:31 PM


Industry experts warn against advertisers losing sight of their purpose in their quest for virality

Tanzila Shaikh Mar 24, 2023 9:12 AM

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Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents

e4m Desk Jan 27, 2023 2:58 PM

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The journalist has hinted on Instagram that her new 'no drama' show will air from 26th January

e4m Desk Jan 16, 2023 11:18 AM

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From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements

e4m Desk Jan 10, 2023 8:45 AM


As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line

e4m Desk Jan 6, 2023 4:54 PM


Netflix has joined the collaboration with an OOH campaign

e4m Desk Jan 4, 2023 6:09 PM


Patidar was one of the first few employees of Zomato

e4m Desk Jan 2, 2023 8:23 PM