boAt elevates Vedansh Kumar to Chief Marketing Officer

Prior to joining boAt Lifestyle, Vedansh Kumar worked with Zomato

e4m by e4m Desk
Published: Jun 5, 2026 12:27 PM  | 1 min read
Vedansh Kumar Promoted to Chief Marketing Officer at boAt
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boAt Lifestyle has elevated Vedansh Kumar to Chief Marketing Officer. Kumar announced the career development in a LinkedIn post.

Before this promotion, Kumar served as Head of Brand Marketing at boAt. He joined the company in 2023 after a stint as Creative Lead at Zomato.

His experience spanns brand architecture, portfolio strategy, premiumisation, creator ecosystems and go-to-market execution.

Kumar’s earlier career includes roles at Dentsu Impact, Humour Me, and MullenLowe Lintas Group.

Published On: Jun 5, 2026 12:27 PM