boat
Anand has worked with several prominent startups, including ReNew, Paytm and Zupee
Aman Gupta, the popular face of reality show Shark Tank India, moved into a non-executive director role on Boat’s board last September
Sammyak Jain has been with boAt’s leadership team since 2022 and currently also heads Enterprise & ODM Sales
e4m Staff Jan 14, 2026 12:05 PM
The issue will include a fresh equity issuance of ₹500 crore and an offer for sale (OFS) worth ₹1,000 crore by existing shareholders and promoters
e4m Staff Oct 29, 2025 2:49 PM
Aman Gupta, Co-Founder and CMO at boAt Lifestyle, pays tributes to ad legend Piyush Pandey
e4m Staff Oct 24, 2025 7:52 PM
The seasoned communicator, Arun Mittal opens up about his early days, his ascent in the industry, and the significant lessons and wins in his personal and professional journey
Ritika Upmanyu Oct 14, 2025 7:33 PM
Gaurav Nayyar has served as boAt’s Chief Operating Officer for the past three years
e4m Staff Sep 30, 2025 5:25 PM
From a fictional Rajinikanth saving the universe with his signature flair to Arjun Kapoor breaking his poker face over indulgent ice cream, this week’s ads are hitting all the right notes
Soumya Gawri Sep 20, 2025 8:10 AM
Before the controversy, Ranveer aka BeerBiceps—was a regular partner for marquee brands
e4m Staff Sep 19, 2025 8:51 PM
Conceptualised by Talented and animated by Paper Boat Studios, ‘Glow Mode On,’ transforms actress Sreeleela into an anime warrior
e4m Staff Sep 17, 2025 1:45 PM
The collaboration aims to drive cultural resonance through music, authenticity, and self-expression, the company
e4m Staff Sep 12, 2025 3:45 PM
Eastern has launched a visually compelling brand film that chronicles the inspiring journey of Veeyapuram village and Village Boat Club
e4m Staff Aug 29, 2025 3:54 PM
With over eight crore units manufactured annually, 75% of its products made in India, and over 15,000 jobs generated directly and indirectly
e4m Staff Aug 15, 2025 5:30 PM
The campaign ‘The Circle of Shaq’ showcases the banter between family members
e4m Staff Aug 6, 2025 12:25 PM
With virality beating logic, brands decide to embrace chaos, culture and co-creation to stay relevant
Anuja Jain Aug 4, 2025 8:50 AM
Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI
e4m Staff Jun 16, 2025 3:09 PM
In classic PSA (Public Service Announcement) style, Ray calls out performative appreciation of moms on social media instead of thanking them the right way
e4m Staff May 8, 2025 12:50 PM
The filing was made through a confidential route, which allows companies to delay disclosure of details, said a media report
Wadhawan was instrumental in scaling boAt’s audio and smartwatch categories
e4m Staff Mar 15, 2025 10:09 AM
From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium collaborations with top-tier endorsement deals
Sunidhi Vijay Mar 12, 2025 7:35 AM
As Aman Gupta celebrates his birthday today, we take a closer look at the man behind the audiotech brand and the unstoppable wave of innovation he has created
The ad shows Kapoor wear a boAt Rockerz 551 ANC Pro to avoid the inevitable cringe that accompanies Valentine's Day celebrations
e4m Staff Feb 10, 2025 1:05 PM
Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort than the founders themselves?
Shalinee Mishra Feb 8, 2025 9:47 AM
After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to be
Sandhya Raghavan Feb 3, 2025 8:57 AM
Our take on the good, the bad, or the confusing ad spots seen in the past week
Soumya Gawri Jan 25, 2025 8:46 AM
The brand has launched a campaign to address myths and rumours that boAt sources its products from China
e4m Staff Jan 23, 2025 1:28 PM
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of "years of effort and commitment"
Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the customer's mindspace
Soumya Gawri Jan 11, 2025 9:24 AM
Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition
Chehneet Kaur Dec 26, 2024 9:09 AM
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Sohini Ganguly Sep 6, 2024 9:45 AM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Shantanu David Jul 30, 2024 8:39 AM
The in-house campaign by boAt also features Mukesh Rishi's iconic 'Bulla' character and social media influencer Abdu Rozik
e4m Staff Jul 26, 2024 4:26 PM
Mukesh Rishi has reprised his role from the 1998 cult favourite Gunda in boAt's new ad
e4m Desk Jul 24, 2024 12:09 PM
'Jasleen's authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences,' said the audio-tech brand
The association is for the launch of Bassheads 122 ANC wired earphones
Prior to this, Siya Wadhawan held the position of Senior Brand Manager at the company
e4m Desk May 23, 2024 11:39 AM
The collaboration will extend beyond mere endorsement, boAt and the filmmakers will collaborate on exclusive content that explores the intersection of film and audio
e4m Staff May 19, 2024 10:00 AM
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
e4m Staff Apr 24, 2024 3:06 PM
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
