Launches innovative Conversational AI campaign featuring Hardik Pandya this IPL season

exchange4media Staff Apr 25, 2023 4:53 PM


Vivek Gambhir, in his new role as Chairman, will continue to guide the leadership team on matters of strategy, organizational development & culture and future growth roadmap, the company said

exchange4media Staff Mar 16, 2023 6:29 PM

aman gupta?blur=25

An entrepreneur and a well-known TV personality, Gupta has been a judge on popular TV show Shark Tank Season 1 and 2

exchange4media Staff Mar 9, 2023 4:51 PM


The campaign, titled Rock’In India campaign, narrates how we are ushering in a new era of ‘Make in India’ products

exchange4media Staff Jan 31, 2023 12:29 PM


Imagine Marketing, the parent company of boAt, raises Rs 500 crore from existing shareholders and others

exchange4media Staff Oct 28, 2022 10:25 AM


Guest Column: Antony Rajkumar, the CEO of StoryBoats, remembers his ally Uddalak Gupta as a man of impeccable talent and unrelenting goodness

Antony Rajkumar Oct 18, 2022 12:59 PM


Nayyar was earlier associated with Bain & Company as a Partner

exchange4media Staff Oct 10, 2022 12:17 PM


The campaign #MoreInEveryday brings out various intelligent features of the watch, from setting reminders to counting calories, that complement the GenZ way of life

exchange4media Staff May 28, 2022 1:00 PM


The brand will be showcasing a 360-degree campaign #MoveOfChampions throughout the season

exchange4media Staff Mar 24, 2022 12:43 PM

Rashmika Mandanna?blur=25

The actor is the first female ambassador onboarded by the brand exclusively for the wearables category and to endorse TRebel collection

exchange4media Staff Mar 7, 2022 3:25 PM


The Script Room will collaborate and co-create the brand’s communication initiatives and drive its growth

exchange4media Staff Mar 4, 2022 11:26 AM

AP Dhillon?blur=25

Acknowledging the enthusiasm amongst millennials for AP's music, boAt decided to hop on to the bandwagon to target music enthusiasts across age groups

exchange4media Staff Nov 18, 2021 12:59 PM

Vistas Media Capital Logo?blur=25

The studio, with more than 250 full-time employees across offices in Mumbai and Hyderabad, will help stride Vistas Media Capital’s growing media ecosystem

exchange4media Staff Nov 10, 2021 4:53 PM


The campaign #FloatsYourboAt has been conceptualized and created by Leo Burnett India and the boAt marketing team

exchange4media Staff Oct 2, 2021 8:19 AM