HUL's Minimalist acquisition big win for Indian D2C ecosystem: Aman Gupta
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of "years of effort and commitment"
by
Published: Jan 23, 2025 9:18 AM | 1 min read
Follow Us
Hindustan Unilever Limited on Wednesday announced it has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist.
According to the conglomerate, this marks another step in the transformation journey of its beauty and wellbeing portfolio towards evolving and higher growth demand spaces.
"HUL's acquisition of a 90% stake in Minimalist for Rs 2,955 crore is a BIG BIG WIN for the entire Indian D2C ecosystem," said Aman Gupta, Co-Founder and CMO at boAt Lifestyle, in a social media post.
He called the deal the result of "years of effort and commitment" changing the country’s future.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News