The Maddies 2022?blur=25

The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday

exchange4media Staff Nov 23, 2022 11:13 AM

The Maddies?blur=25

Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners

exchange4media Staff Nov 22, 2022 10:10 PM

Domex versus Harpic?blur=25

Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war

Medha Jha Nov 22, 2022 4:23 PM


Rajat Sharma re-elected as VP (News & Current Affairs), Rahul Joshi as VP, (Govt. & Regulatory Affairs) and Punit Misra as Treasurer

exchange4media Staff Nov 18, 2022 5:55 PM


At the event WPP India also announced the winners of the WPP Ignite awards

exchange4media Staff Nov 17, 2022 12:29 PM

Kedar lele?blur=25

At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and commerce to drive growth

exchange4media Staff Nov 17, 2022 9:08 AM

yes bank?blur=25

Kapadia established the merchant banking business at YSL and Arzare has been associated with YSL since its inception

exchange4media Staff Nov 16, 2022 1:06 PM

kriti sanon skechers?blur=25

Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign

exchange4media Staff Nov 7, 2022 1:01 PM

Mehul Ashar?blur=25

Ashar has worked with prominent brands like Shoppers Stop, Lifestyle Stores, GMR Airport, Indian School of Business, and Apollo hospitals

exchange4media Staff Nov 1, 2022 5:11 PM

Rahul welde?blur=25

Welde was earlier the Executive Vice President of Global Digital Transformation at Unilever where he led digital strategy and execution for the Unilever brands

exchange4media Staff Oct 26, 2022 10:37 AM


The conglomerate's EBITDA margin stood at 23.3% despite inflation in input costs

exchange4media Staff Oct 21, 2022 6:31 PM


On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 20, 2022 8:59 AM

Rahul Vengalil?blur=25

Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work

Rahul Vengalil Oct 12, 2022 8:52 AM


The court was hearing an appeal by Reckitt Benckiser challenging an order against its plea for restraining HUL’s TV commercial for Domex

exchange4media Staff Sep 28, 2022 12:04 PM

rahul dravid?blur=25

The campaign, which includes a muscle age test and information, will roll out across digital media platforms and target community engagement

exchange4media Staff Sep 20, 2022 1:10 PM


Narasimhan will take over on October 1, 2022, and work closely with interim CEO Howard Schultz

exchange4media Staff Sep 2, 2022 11:45 AM