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Edelweiss Tokio Life Insurance Organ donation campaign

The #NoMoreWaiting campaign will be a month-long drive by the company focused on debunking the false beliefs and fears around organ donation in India, urging people to step up and support the cause

exchange4media Staff Nov 9, 2019 8:56 AM

News

Broadcasters expect similar jump in numbers for the upcoming Delhi assembly elections

exchange4media Staff Nov 5, 2019 8:29 AM

User Generated Content

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

Esya

The participants included Dr Megha Patnaik, Fellow, Esya Centre and Assistant Professor, Indian Statistical Institute, & Intellectual Property expert Dr Mark Schultz

exchange4media Staff Oct 18, 2019 1:40 PM

OMD and Renault

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH

exchange4media Staff Oct 17, 2019 11:13 AM

HUL

The FMCG major’s quarterly profit has met estimates, say reports

exchange4media Staff Oct 14, 2019 5:33 PM

Amitabh Tewary and Rahul Kothari

Amitabh Tewary has been appointed as Chief Innovation Officer and Rahul Kothari has been named Chief Business Officer

exchange4media Staff Oct 14, 2019 12:55 PM

Screenage Panel 2

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

Sonakshi Sinha

Fankind — Anshula Kapoor’s online fundraising platform — unites celebrities, fans and charities to raise money for social causes

exchange4media Staff Oct 9, 2019 3:23 PM

Rahul Jaiswal

Prior to this, Jaiswal was Deputy Director of Category Marketing at Myntra

exchange4media Staff Oct 3, 2019 1:29 PM

URBANCLAP

As part of the campaign, the platform will offer discounts of up to 60 percent on its beauty, wellness and cleaning services. It expects 2.5x growth in demand for services during this season

exchange4media Staff Sep 29, 2019 6:00 PM

recap

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM

Jeep

The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos

exchange4media Staff Sep 21, 2019 4:00 PM

Dove tvc

Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

exchange4media Staff Sep 20, 2019 8:33 AM

Hero

Hero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices

Dolly Mahayan Sep 18, 2019 8:16 AM

Godrej Interio

Conceptualised by Contract Advertising, the campaign reminds people of the vital role played by their furniture in bringing a home alive

exchange4media Staff Sep 14, 2019 8:49 AM

SudhirSitapati

Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal

exchange4media Mumbai Bureau Sep 13, 2019 8:08 AM