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At Cannes Lions International Festival of Creativity, Wendy Clark, CEO, DDB Worldwide, spoke to exchange4media on how the team in India was becoming part of the network, the DDB logo change and more

Neeta Nair 2 days ago

Vira says the brand is going strong and has seen a great double digit growth year on year

Shweta Raaj Singh 3 days ago

The second film for the campaign, created by BBDO, has been released on TV and social media channels 

exchange4media Staff 5 days ago

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy 06-June-2019

Joining the list of Puma athletes such as Virat Kohli, Mary Kom and KL Rahul, the ace footballer will represent the brand at national and international leagues, starting with King’s Cup 2019

exchange4media Staff 04-June-2019

The Cricket World Cup collection features a limited edition GULLYBOMBER jacket as well as a limited-edition Gully X Bharat Army Tee

exchange4media Staff 04-June-2019

The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff 31-May-2019

‘MY FM Ke Saath Saath Balle Balle’ will provide an opportunity to the listeners to win a trip to London

exchange4media Staff 30-May-2019

Tendulkar will join the Philips Hue Cricket Live pre-show in Hindi and English at 1.30pm with his very own segment ‘Sachin Opens Again’

exchange4media Staff 30-May-2019

With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world

Tasmayee Laha Roy 24-May-2019

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff 20-May-2019

Phase 7 clocked the lowest number of tweets at 1,79,369, while Phase 2 saw the highest at 2,80,256

Tasmayee Laha Roy 20-May-2019

Rahul Sarangi, Global Head, Business and Content, The Viral Fever, Sagar Kochhar, Group CMO, Rebel Foods & Chef Kunal Kapur tell us about new show 'The Royal Palate - Culinary Secrets of the Royals'

Priyaankaa Mathur 16-May-2019

News channels have come up with exclusive offers to make it a lucrative investment proposition for advertisers

Tasmayee Laha Roy & Ruhail Amin 14-May-2019

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

exchange4media Staff 10-May-2019

Namjoshi will drive significant partnerships, enhancing reach, brand integrations and lead the launch of content and campaigns for the channel

exchange4media Staff 09-May-2019

Five days of unlimited access to the world’s largest comic convention with an immersive experience, exclusive merchandise, gaming and more

exchange4media Staff 08-May-2019

Jeep arranged for a convoy of cars to ferry residents to their closest polling booths

exchange4media Staff 08-May-2019

Industry experts Tamara Mccleary of Thulium and Pam Moore of Marketing Nutz to speak at Techमंच 2019 to be held on June 27 and 28 in Mumbai

exchange4media Staff 03-May-2019

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