Meesho acquires Kirana Club to expand digital commerce access for approx ₹202 crore
Kirana Club will continue to operate independently within the Meesho group
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Published: Jun 19, 2026 10:14 AM | 1 min read
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- Meesho has acquired Kirana Club, a community-led B2B commerce platform, which will continue to operate independently within the Meesho group.
- The acquisition aims to enhance access, transparency, and product discovery for small retailers (kiranas) in underserved markets across India.
- Meesho's CEO, Vidit Aatrey, emphasized the potential to leverage technology for expanding opportunities for underserved users in India.
- The acquisition was valued at approximately ₹202 crore, providing a full exit for existing investors while maintaining founder leadership and operational continuity.
Meesho has announced the acquisition of Kirana Club, a community-led B2B commerce platform.
Kirana Club will continue to operate independently within the Meesho group.
“At Meesho, we have always believed that technology can expand access and opportunity for underserved users across India. Kirana Club has built deep trust among small retailers through its asset-light and community-first approach. We see significant opportunities to strengthen access, transparency and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India,” said Vidit Aatrey, Chairman, Managing Director and Chief Executive Officer.
“Kirana Club was built on a simple belief: small retailers in Bharat deserve the same access, transparency and efficiency as modern retail. Over the last few years, we have built deep trust with kirana retailers by combining community, local insights and commerce. Meesho understands Bharat at scale and shares our belief in serving underserved users through technology. With this partnership, we can accelerate our mission of building India’s most trusted digital commerce network for kiranas,” said Anshul Gupta, Co-founder and CEO of Kirana Club.
The acquisition was completed at an approximate transaction value of ₹202 crore.
The transaction provides a full exit to existing investors while retaining founder leadership and operational continuity within the business.
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