Hero MotoCorp appoints Anuj Dua as Chief Business Officer - Premium Segment
In his current role, he will steer premiumisation through portfolio expansion, strategic partnerships and stronger rider engagement - across premium, lifestyle and performance categories
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Published: Aug 3, 2026 8:16 PM | 1 min read
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Hero MotoCorp has announced the appointment of Anuj Dua as Chief Business Officer - Premium Segment at Hero MotoCorp.
Anuj is a seasoned industry veteran with over two decades of leadership across Hero MotoCorp, Royal Enfield, and Bajaj Auto, the company said in a LinkedIn post.
His proven track record spans global product planning & strategy, brand building, and market expansion across some of the country's most iconic motorcycle brands, making him one of the most respected voices in India's two-wheeler industry.
In his current role, he will steer premiumisation through portfolio expansion, strategic partnerships and stronger rider engagement - across premium, lifestyle and performance categories.
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