According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

The account was previously handled by FCB India

Neeta Nair Sep 19, 2019 8:43 AM

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

exchange4media Staff Sep 16, 2019 3:53 PM

The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

Naziya Alvi Rahman Jul 23, 2019 2:50 PM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM

CEO, Hero Cycles gave the leader address at e4m Conclave South where he emphasised on elements that were needed to engage with the distracted consumer specifically in the auto space

exchange4media Staff Dec 4, 2018 8:39 AM

Guessing game hots up ahead of the award function on December 7, 2018

exchange4media Staff Dec 4, 2018 8:20 AM

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan Oct 31, 2018 8:23 AM

Virat Kohli will start his innings with Hero MotoCorpwith a campaign for Xtreme 200R that will be launched on Wednesday across TV, Print, Outdoor and Digital platforms, to coincide with the start of the nationwide retails sales of the bike.

exchange4media Staff Sep 12, 2018 3:16 PM

Hero Motocorp was the leading advertiser followed by AMFI, in terms of companies

exchange4media Staff Aug 6, 2018 8:51 AM

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

exchange4media Staff Jul 17, 2018 8:55 AM

Hero Super Splendor 125 and Honda X Blade were the other two leading advertising brands, according to the data provided by TAM to exchange4media

exchange4media Staff Jul 5, 2018 8:55 AM

Amongst brands Hero Passion, AMFI and Honda X Blade took the top three spots

exchange4media Staff Jun 26, 2018 8:53 AM

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero during #CPL

exchange4media Staff Aug 22, 2017 4:32 PM

The 360 campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on-air on October 24, 2016 with five television ads. Full page print ads, radio commercials and the digital campaign have also gone live subsequently

exchange4media Staff Oct 29, 2016 9:00 AM

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Priyanka Mehra & Ronald Menezes Jul 7, 2016 8:17 AM

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Ronald Menezes Jul 7, 2016 8:17 AM

E-commerce majors; Flipkart, Snapdeal and Amazon are betting big on the auto category with Flipkart witnessing a 600 per cent growth in online auto sales

Madhuwanti Saha Apr 21, 2016 8:00 AM

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM