The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

Naziya Alvi Rahman Jul 23, 2019 2:50 PM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM

CEO, Hero Cycles gave the leader address at e4m Conclave South where he emphasised on elements that were needed to engage with the distracted consumer specifically in the auto space

exchange4media Staff Dec 4, 2018 8:39 AM

Guessing game hots up ahead of the award function on December 7, 2018

exchange4media Staff Dec 4, 2018 8:20 AM

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan Oct 31, 2018 8:23 AM

Virat Kohli will start his innings with Hero MotoCorpwith a campaign for Xtreme 200R that will be launched on Wednesday across TV, Print, Outdoor and Digital platforms, to coincide with the start of the nationwide retails sales of the bike.

exchange4media Staff Sep 12, 2018 3:16 PM

Hero Motocorp was the leading advertiser followed by AMFI, in terms of companies

exchange4media Staff Aug 6, 2018 8:51 AM

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

exchange4media Staff Jul 17, 2018 8:55 AM

Hero Super Splendor 125 and Honda X Blade were the other two leading advertising brands, according to the data provided by TAM to exchange4media

exchange4media Staff Jul 5, 2018 8:55 AM

Amongst brands Hero Passion, AMFI and Honda X Blade took the top three spots

exchange4media Staff Jun 26, 2018 8:53 AM

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero during #CPL

exchange4media Staff Aug 22, 2017 4:32 PM

The 360 campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on-air on October 24, 2016 with five television ads. Full page print ads, radio commercials and the digital campaign have also gone live subsequently

exchange4media Staff Oct 29, 2016 9:00 AM

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Priyanka Mehra & Ronald Menezes Jul 7, 2016 8:17 AM

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Ronald Menezes Jul 7, 2016 8:17 AM

E-commerce majors; Flipkart, Snapdeal and Amazon are betting big on the auto category with Flipkart witnessing a 600 per cent growth in online auto sales

Madhuwanti Saha Apr 21, 2016 8:00 AM

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

Hero MotoCorp Ltd drives away with the Automobile Disruptor of the Year. Hindustan Unilever Limited bags the CSR Disruptor of the Year.Union Bank of India wins Banking Disruptor of the Year

exchange4media Staff Mar 22, 2016 6:01 PM

Hero MotoCorp Ltd. and Honda Motorcycle & Scooters Ltd. were the two main advertisers in two wheeler segment. Honda introduced six new brands, while Hero introduced four brands in 2015

exchange4media Staff Mar 22, 2016 7:45 AM

Brijmohan Lall, who has been the Chairman of Hero MotoCorp since its inception in 1984, will continue to be part of the Board as a non-executive director

exchange4media Staff Jun 2, 2015 8:48 AM