hero-motocorp
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
Reema Jain previously served for more than three years as Chief Information and Digital Officer at Hero MotoCorp
e4m Staff Feb 27, 2026 12:49 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
Before joining Hero MotoCorp, she was with Shell as Head of Corporate Relations
e4m Staff Aug 20, 2025 7:20 PM
Before this , Aashish Midha was with ZALORA Group as CEO/ Managing Director for Zalora Philippines and Zalora Indonesia
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
e4m Staff Jul 14, 2025 4:11 PM
In this role, Kausalya will report to Pawan Munjal, Executive Chairman, and will be responsible for steering the strategic direction and growth of Hero MotoCorp’s Emerging Mobility business -Vida
e4m Staff Jul 10, 2025 4:05 PM
e4m was the first to report about Hero MotoCorp shortlisting EssenceMediacom and Lodestar UM for the Rs 700-750 crore media account
Tasmayee Laha Roy May 12, 2025 1:34 PM
As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account
Tasmayee Laha Roy Apr 8, 2025 8:35 AM
Reema Jain, Chief information and Digital Officer, and Sameer Pande, HR Head for Talent Management have reportedly stepped down this week
The new pitch is believed to be worth over Rs 750 crore, say sources
Kanchan Srivastava Mar 12, 2025 8:23 AM
Ashutosh Varma, National Sales Head – India Business Unit, elevated as Chief Business Officer; will take over from Ranjivjit Singh whose tenure ends on April 30
e4m Staff Feb 19, 2025 10:51 AM
The campaign promotes two Hero Xtreme motorcycles - Xtreme 125R and Xtreme 160R 4V
With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media partner post-Diwali, according to sources
e4m Staff Sep 30, 2024 8:50 AM
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
e4m Staff Aug 20, 2024 1:22 PM
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
NATIVE CONTENT Aug 9, 2024 12:53 PM
The A' Design Award is an esteemed recognition in vehicle design, celebrating exceptional works that showcase innovation and benefit society
e4m Staff Jul 22, 2024 6:31 PM
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM
Honda Motorcycle & Scooter India, Managing Director, President & CEO Atsushi Ogata and operating head (Sales & Marketing), Yogesh Mathur spoke on the sidelines of the company’s new launch 'Shine 100'
Kanchan Srivastava Mar 20, 2023 9:05 AM
The campaign ‘Xoom Machale’ captures the essence of the new Hero Xoom
exchange4media Staff Mar 13, 2023 4:17 PM
The account will be serviced from the agency’s Gurgaon office
exchange4media Staff Dec 20, 2022 11:16 AM
The installation represents the journey of the making of India’s not-first electric scooter
exchange4media Staff Oct 3, 2022 3:18 PM
The south superstar has been roped in as brand ambassador of Hero MotoCorp
exchange4media Staff Oct 3, 2022 8:26 AM
The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
exchange4media Staff Aug 17, 2022 8:41 AM
The campaign features new brand ambassador Siddhant Chaturvedi
exchange4media Staff Aug 8, 2022 11:59 AM
Prior to this, Kaur was Head of Marketing & PR at Citroen India
exchange4media Staff May 30, 2022 5:21 PM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates
Sonam Saini Jul 14, 2021 8:30 AM
With the world’s most popular football property, Premier League set for an August 14 kick off, we take a closer look at the platform and examine what the property and its fans have to offer brands
Christina Moniz Jul 12, 2021 5:14 PM
Lucy Harvey, MD, METIA, delivered the keynote address at the second edition of the Women Achievers Summit on July 2
exchange4media Staff Jul 3, 2021 8:47 AM
Desai has strategic media experience spanning more than 17 years across multiple categories
Ruhail Amin Jul 2, 2021 11:49 AM
He is set to replace Gurinder Sandhu who stepped down recently
exchange4media Staff Jul 1, 2021 9:38 PM
Assigned to lead Platform HMC, John would be driving the business and managing the entire team of the unit
exchange4media Staff May 6, 2021 11:45 AM
The top five layouts together added more than 70% share of ad volumes during 2020
Tasmayee Laha Roy Feb 4, 2021 8:44 AM
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market
exchange4media Staff Jan 6, 2021 3:31 PM
Based out of India, Mike will join Hero MotoCorp effective January 1, 2021, and report to Dr Pawan Munjal, Chairman & CEO of Hero MotoCorp
exchange4media Staff Nov 27, 2020 5:36 PM