Hero MotoCorp launches #KhudKiSunLe campaign featuring Siddhant Chaturvedi
The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
Hero MotoCorp launched a latest campaign titled ‘Khud Ki Sun Le’ for their new product Destini 125 Xtec.
The multimedia campaign features their brand ambassador, Siddhant Chaturvedi who delivers a powerful and compelling message to the Indian Youth in a funky rap. It is a 360-degree surround campaign created to engage with audiences across multiple platforms.
The brand has engineered the campaign to help the youth to rationalize societal expectations of fitting into the widely acknowledged definition of being acceptable. Through the commercial, Siddhant is seen riding a stunning Destini 125 XTEC in nexus blue colour.
On his way he encounters youngsters whose judgments are overruled by those of others. Siddhant's engaging rap with powerful beats and groovy rhythm enlightens these youngsters on the realities behind their evident choices.
The brand with this campaign aims to promote a culture of making brave choices that are backed by discernment. The campaign also reflects their approach to communicate with the Indian Youth in a trendy, funky, and relatable tone.
Commenting on the launch of the campaign, Ranjivit Singh, the Chief Growth Officer of Hero MotoCorp said, “Our message aims to empower the youth to act on their inclination and normalize making brave choices, for their greater good. This is reflected in our newly launched, Destini 125 Xtec, which has been built with the most ergonomic features.”
“It celebrates the confluence of two worlds – Style and Tech – to create the vehicle of choice for the confident, discerning and opinionated youngster.”
Siddhant Chaturvedi, the brand ambassador of Hero MotoCorp also commented, “KhudKiSunLe is close to my heart for many reasons, one of them being that it reflects my personality. I have seen people not taking easily to being different or choosing the less-traversed path. The obvious reason has either been second-guessing themselves and their gut feeling or going with what the majority favours.”
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