advertising-news
LG?blur=25

The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones

exchange4media Staff 21 hours ago

anil kapoor ads?blur=25

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM

greenply?blur=25

Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods

exchange4media Staff Apr 12, 2021 9:03 AM

mascots?blur=25

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

BARC?blur=25

As per the weekly data, Lizol maintained its number one position this week as well

exchange4media Staff Apr 9, 2021 3:53 PM

ad agency?blur=25

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

hindware?blur=25

Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler

exchange4media Staff Apr 4, 2021 6:00 PM

gulf oil?blur=25

The #GulfDhonixDhoni ad draws a parallel between the cricketer and Gulf Pride’s consistent performance over the years

exchange4media Staff Apr 3, 2021 7:39 AM

amazon?blur=25

As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019

exchange4media Staff Apr 2, 2021 7:59 AM

vgaurd?blur=25

The 360-degree campaign has been launched on television and is being amplified through various mediums of the media

exchange4media Staff Apr 1, 2021 4:27 PM

cannes?blur=25

While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year

Misbaah Mansuri Apr 1, 2021 8:25 AM

wpp?blur=25

Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures

exchange4media Staff Mar 30, 2021 6:25 PM

holi ads?blur=25

From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

tanishq?blur=25

The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas

exchange4media Staff Mar 28, 2021 6:00 PM

symphony?blur=25

Conceptualized and created by Triton Communications, the 360-degree ‘Symphony ka Movicool’ campaign will be launched across television, digital, radio, press and other mediums

exchange4media Staff Mar 28, 2021 10:00 AM

Madhur Sugar?blur=25

The campaign all comes together with a callout that gets users to share their own Madhur moments

exchange4media Staff Mar 28, 2021 10:00 AM

parle?blur=25

&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital

exchange4media Staff Mar 27, 2021 8:01 AM