advertising-news
The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones
exchange4media Staff 21 hours ago
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
Mansi Sharma Apr 14, 2021 9:05 AM
Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods
exchange4media Staff Apr 12, 2021 9:03 AM
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
As per the weekly data, Lizol maintained its number one position this week as well
exchange4media Staff Apr 9, 2021 3:53 PM
Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
Misbaah Mansuri Apr 8, 2021 8:42 AM
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
exchange4media Staff Apr 4, 2021 6:00 PM
The #GulfDhonixDhoni ad draws a parallel between the cricketer and Gulf Pride’s consistent performance over the years
exchange4media Staff Apr 3, 2021 7:39 AM
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
exchange4media Staff Apr 2, 2021 7:59 AM
The 360-degree campaign has been launched on television and is being amplified through various mediums of the media
exchange4media Staff Apr 1, 2021 4:27 PM
While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year
Misbaah Mansuri Apr 1, 2021 8:25 AM
Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures
exchange4media Staff Mar 30, 2021 6:25 PM
From Surf Excel to Burger King, these Holi-themed ads hit the right spot
Misbaah Mansuri Mar 30, 2021 8:44 AM
The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas
exchange4media Staff Mar 28, 2021 6:00 PM
Conceptualized and created by Triton Communications, the 360-degree ‘Symphony ka Movicool’ campaign will be launched across television, digital, radio, press and other mediums
exchange4media Staff Mar 28, 2021 10:00 AM
The campaign all comes together with a callout that gets users to share their own Madhur moments
exchange4media Staff Mar 28, 2021 10:00 AM
&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital
exchange4media Staff Mar 27, 2021 8:01 AM
Film brings together brand ambassadors Ranbir Kapoor and Bipasha Basu
exchange4media Staff Mar 22, 2021 4:23 PM
