The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'

exchange4media Staff Sep 28, 2022 8:19 AM


Accredited advertising agencies are most dominant source of advertising revenue, according to INS annual report

exchange4media Staff Sep 20, 2022 8:29 AM

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Abhinav Dhimam has joined as Analytics and Insights Manager, Sahil Nanda has joined as Client Solutions Manager and Bushra Ansari has been named Finance and Business Operation Manager

exchange4media Staff Sep 19, 2022 6:18 PM


The TVC will be aired on all major national television channels and also promoted across digital channels

exchange4media Staff Sep 19, 2022 3:31 PM


The new campaign film is a short narrative on Rohit Sharma’s journey, highlighting his individual attitude and spirit

exchange4media Staff Sep 19, 2022 2:58 PM


The campaign for the brand’s Sturdo Tyre features actor Vijay Raaz

exchange4media Staff Sep 19, 2022 8:55 AM


The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness

exchange4media Staff Sep 17, 2022 8:08 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 17, 2022 7:53 AM


The TVC, created by Publicis Worldwide, will be featured and distributed across broadcast and online platforms

exchange4media Staff Sep 16, 2022 4:51 PM


After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers

Kanchan Srivastava Sep 12, 2022 8:32 AM


The ‘Yeh Sikka Kahan Chalega’ campaign has actor Jatin Sarna of Sacred Games fame

exchange4media Staff Sep 10, 2022 8:48 AM


#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh

exchange4media Staff Sep 10, 2022 8:47 AM

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Dev, as she is popularly referred to in the advertising industry, has become the first Indian-origin female Global CEO of Ogilvy

Mansi Sharma Sep 10, 2022 8:46 AM


The campaign is titled ‘Never Stop: Innovating for a healthier world’

exchange4media Staff Sep 6, 2022 3:30 PM