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Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma 1 day ago

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Cheil India, Good Morning Films and Leo Burnett India pick Specialist Agency of the Year awards

exchange4media Staff May 7, 2022 9:55 PM

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The first definition of creativity is that you are not screwing up somebody else's life, says Piyush Pandey during a discussion with MCA Secretary Rohit Kumar Singh and ASCI Chairman Subhash Kamath

exchange4media Staff May 6, 2022 8:09 AM


Industry is hopeful of touching pre-Covid numbers this season

Mansi Sharma May 5, 2022 8:33 AM


Vineeta Singh, Ankush Sachdeva, SS Rajamouli and Madhuri Dixit among speakers

exchange4media Staff May 2, 2022 4:24 PM


The campaign will be running in 12,500+ spots in major national and regional channels

exchange4media Staff Apr 30, 2022 6:00 PM


The ‘zindagi ka josh har dum’ campaign claims that Cinkara’s nutritional value is beneficial for all age groups

exchange4media Staff Apr 30, 2022 8:40 AM

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Divya Karani, Sameer Satpathy, Sanchita Roy, Geet Rathi, Rufina FR and Kainaz Karmakar on the panel

exchange4media Staff Apr 28, 2022 6:45 PM


More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts

Mansi Sharma & Kanchan Srivastava Apr 27, 2022 9:14 AM


The ad highlights how people can feel proud with what they have created

exchange4media Staff Apr 26, 2022 2:47 PM


The campaign shows how even decisions considered insignificant can impact your life

exchange4media Staff Apr 25, 2022 3:05 PM


Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM


The festival has roped in 18 sponsors this year, said Jaideep Gandhi and Anupriya Acharya in a conversation with e4m

exchange4media Staff Apr 22, 2022 9:01 AM


Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move

Neeta Nair Apr 20, 2022 8:02 AM