advertising-news
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Imran Fazal May 25, 2026 8:39 AM
The inaugural edition of the series will feature Ram Charan, globally recognised author
e4m Staff May 23, 2026 8:46 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
The 2026 ABBY Award marks the addition of 2 new trophies and the introduction of the Creative Client of the Year and Media Client of the Year Awards
e4m Staff May 18, 2026 4:36 PM
The BCI filed a strongly worded additional affidavit in the Delhi High Court challenging the competition regulator’s authority to frame rules affecting advocates and legal representation
Imran Fazal May 12, 2026 9:05 AM
While the size of the business remains undisclosed, the involvement of top-tier networks suggests a sizeable investment
Imran Fazal May 4, 2026 5:42 PM
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025, CEO Cindy Rose says in Q1 trading update on Tuesday
Kanchan Srivastava Apr 28, 2026 12:44 PM
Sources tell e4m that the industry added around 5.6 lakh copies
Kanchan Srivastava Apr 17, 2026 8:04 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
The split comes after Ogilvy chose not to take part in IBM’s forthcoming creative agency review, say media reports
e4m Staff Mar 21, 2026 9:44 AM
Holding company raises savings ambition from initial $750 million estimate announced alongside IPG acquisition
e4m Staff Feb 24, 2026 9:19 AM
According to media reports, the court remarked that in the absence of any formal notice being served on TLG India Pvt Ltd, there was no subsisting cause for the company to seek relief at this juncture
e4m Staff Feb 17, 2026 4:51 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM
The group is expected to introduce a new holding entity named WPP Creative
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
As more global agencies eye M&A and Indian independents like Madison, WRM and Gozoop enter the fray—what’s at stake for India’s independent agency ecosystem?
Kanchan Srivastava Jan 30, 2026 8:58 AM
The book offers a sharp, practical, and deeply intuitive framework for transforming raw ideas into fully developed story worlds
e4m Staff Jan 27, 2026 12:56 PM
Conceptualised by JioStar’s creative team, the campaign celebrates the sustained dominance of India’s men’s team in the shortest format
e4m Staff Jan 22, 2026 4:50 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
Anuja Jain and Pooja Yadav Jan 19, 2026 9:16 AM
The museum, the sculpture, the favourite blue colour: Deconstructing Cadbury's most memorable campaign
Aryendra Khan Jan 17, 2026 9:22 AM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM
The court granted the Centre a final two-week deadline to submit its affidavit
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Kanchan Srivastava Jan 8, 2026 9:03 AM
Before moving into the regional CEO role, Kim was responsible for Cheil Worldwide’s digital platform business
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
As agency brands, office spaces and staff begin to consolidate, the merger shifts into execution mode. The key question now is not scale—but who wins & who gets left behind
Kanchan Srivastava Dec 29, 2025 8:42 AM
In the new campaign, Joshua embodies the philosophy behind the LG Essential Series, which centres on the idea that real freedom begins with the little things
e4m Staff Dec 28, 2025 6:00 PM
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
Spotify India’s sales head explains how India’s lo-fi, calm and spirituality listening habits are reshaping advertisers’ creative and mobile-first strategies
Aryendra Khan Dec 23, 2025 10:00 AM
At AAAI Lifetime Achievement Award ceremony, Joshi delivered a deeply personal address on creativity, confusion, and the power of imperfection
e4m Staff Dec 22, 2025 4:37 PM
With her radiant personality, effortless charm, and sense of style, Sara perfectly reflects the spirit of timeless elegance that LONGINES stands for, the brand said
e4m Staff Dec 17, 2025 3:59 PM
Uncertainty could drag on due to holiday shutdown in the US; heightening fears of layoffs, perk cuts & tougher in-office mandates
Kanchan Srivastava and Soumya Gawri Dec 11, 2025 8:53 AM
The mandate will be jointly handled by PivotRoots and Havas Media India
Insiders suggest Omnicom may be prioritising continuity over disruption in India—a sharp contrast to its decisions in creative networks globally, where brands like FCB and MullenLowe have been retired
Kanchan Srivastava Dec 3, 2025 8:35 AM
