The campaign is running on radio, television, OOH as well as on Tata Capital’s social media platforms

exchange4media Staff Jan 24, 2021 10:00 AM

Conceptualised by Wunderman Thompson South Asia, the film draws inspiration from Satyajit Ray’s Nayak

exchange4media Staff Jan 23, 2021 7:51 AM

The campaign film is now live on the brand’s social media accounts and will be broadcast exclusively on leading digital platforms

exchange4media Staff Jan 23, 2021 7:45 AM

The campaign, which has been conceived & executed by Grey Worldwide, is for custard and pasta

exchange4media Staff Jan 23, 2021 7:38 AM

The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks

exchange4media Staff Jan 23, 2021 7:27 AM

However, Sebamed cannot compare HUL’s soaps to washing detergents

exchange4media Staff Jan 20, 2021 8:28 AM

Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook

exchange4media Staff Jan 12, 2021 3:19 PM

At by The Network, ^atom will be the exclusive partner representing India and South Asia

Neeta Nair Jan 12, 2021 8:28 AM

The digital film is developed on the insight that millennials spend too much time today trying to find what to watch

exchange4media Staff Jan 9, 2021 7:08 AM

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution

Misbaah Mansuri Jan 7, 2021 8:15 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

The #OreoPlayPledge campaign has been conceptualised by Publicis Group

exchange4media Staff Jan 5, 2021 3:53 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 2, 2021 8:27 AM

A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice

exchange4media Staff Jan 2, 2021 8:13 AM

The company has launched a digital campaign to promote their new flavours

exchange4media Staff Jan 2, 2021 8:01 AM

‘The Winter Edit’ campaign has been released on YouTube

exchange4media Staff Jan 2, 2021 7:59 AM

The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health

exchange4media Staff Jan 2, 2021 7:49 AM

As the extraordinary year draws to a close, we look back and bring to you all the big stories from the industry

exchange4media Staff Dec 31, 2020 9:14 AM

Despite it being a tough year, 2020 had its share of big people movements. Looking back, we bring to you all major industry appointments & resignations that made news

exchange4media Staff Dec 31, 2020 8:59 AM

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising

Misbaah Mansuri Dec 31, 2020 8:45 AM