advertising-news
Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising
Sonam Saini Jul 20, 2021 9:01 AM
In addition to a television commercial, the five- week campaign will also promote the newly launched menu across Print, Digital, Social Media, OOH, In-restaurant and via on-ground initiatives
exchange4media Staff Jul 18, 2021 6:00 PM
The sector will reach 2.25 billion dollar in revenue by the end of this year, suggests the report
exchange4media Staff Jul 12, 2021 3:03 PM
IAA is over 80 years old and is headquartered in New York
exchange4media Staff Jul 12, 2021 12:01 PM
The campaign, designed by 82.5 Communications, consists of a TVC, along with extension in print, radio and the digital medium
exchange4media Staff Jul 12, 2021 10:55 AM
The ‘Yaadon Bhari Pyaali’ campaign has been conceptualized by Black Swan Life
exchange4media Staff Jul 6, 2021 2:24 PM
The campaign is now live across the brand's online platforms and other offline medium11
exchange4media Staff Jul 6, 2021 12:53 PM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:38 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:36 AM
The #PaasHaiToKhaasHai commercial encourages customers to buy from neighbourhood stores to keep their business thriving
exchange4media Staff Jun 28, 2021 12:40 PM
He will also take on a new role driving the creative output on a major global assignment at WPP
exchange4media Staff May 11, 2021 6:12 PM
Conceptualised by Shaun Kolah (Warp Studios) and produced by Toast Events, the campaign includes a series of 5 films, shot in four languages – Hindi, English, Bengali & Kannada
exchange4media Staff May 11, 2021 3:24 PM
Conceptualised and developed in partnership with All things small and EO2, the campaign features Ritesh and Genelia Deshmukh
exchange4media Staff Apr 19, 2021 4:00 PM
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Mansi Sharma Apr 19, 2021 8:18 AM
The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones
exchange4media Staff Apr 18, 2021 10:00 AM
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
Mansi Sharma Apr 14, 2021 9:05 AM
Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods
exchange4media Staff Apr 12, 2021 9:03 AM
