Date-wise News
Even as AI unlocks unprecedented speed and scale, a panel at the e4m MarTechAI Summit & Awards warned that authenticity, brand guardrails and rights management remain non-negotiable
e4m Staff Dec 11, 2025 7:26 PM
Richard Morris’ exit comes as Omnicom integrates IPG’s operations into its broader media & marketing framework
e4m Staff Dec 11, 2025 7:24 PM
He was earlier with Haleon as Category Head- Vitamins, Minerals and Supplements for Indian Subcontinent
e4m Staff Dec 11, 2025 5:40 PM
The partnership includes all major ICC men’s and women’s events through 2027
e4m Staff Dec 11, 2025 5:39 PM
The event honoured the brands and agencies pushing the boundaries of digital storytelling and performance on the platform
e4m Staff Dec 11, 2025 5:12 PM
The study has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn
e4m Staff Dec 11, 2025 4:56 PM
The Bengaluru edition featured groundbreaking perspectives and actionable frameworks from five distinguished speakers
e4m Staff Dec 11, 2025 4:47 PM
Gutenberg announces partnership with CambrianEdge.ai to harness broader industry shift toward human-led automation and data-driven creativity
e4m Staff Dec 11, 2025 4:30 PM
The ad is the latest chapter of the company's flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain’
e4m Staff Dec 11, 2025 4:02 PM
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
Atul Bansal has more than 15 years of B2B marketing experience spanning e-commerce, fintech, and telecom
e4m Staff Dec 11, 2025 3:10 PM
Most marketers use AI tools in silos (for segmentation or content, etc.), but true “agentic” systems coordinate them like a team of assistants.
Brij Pahwa Dec 11, 2025 3:00 PM
JSW Paints had already acquired 0.44% stake from the public shareholders of ANIL
e4m Staff Dec 11, 2025 2:10 PM
Set along a high-traffic stretch, the corridor guides commuters through a sequential narrative that highlights Apollo Hospitals' advanced stroke capabilities
e4m Staff Dec 11, 2025 1:50 PM
At the MarTechAI Summit 2025, experts explain why the previous measurement tools can’t keep up with today’s data-heavy decisions
e4m Staff Dec 11, 2025 1:44 PM
In her new role, Monteiro will lead the conglomerate’s reputation management, brand-building initiatives, and communication strategy enhancement
e4m Staff Dec 11, 2025 1:28 PM
Guest Column: V Shunmugam, founding partner at MCQube, writes on the nation’s public confidence in market institutions, seamless digital access, and forward-looking regulation
V Shunmugam Dec 11, 2025 1:28 PM
Kartikeya Sharma briefed the Prime Minister on the region's priorities, ongoing initiatives, and upcoming plans
e4m Staff Dec 11, 2025 1:27 PM
The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of outcome-driven campaigns
e4m Staff Dec 11, 2025 1:03 PM
Aadyam Handwoven is a corporate social enterprise from the house of Aditya Birla
e4m Staff Dec 11, 2025 12:45 PM
The apex court has indicated that the hearing will be heard in January
e4m Staff Dec 11, 2025 12:38 PM
Pankaj Kapahi has earlier worked with Living India News, Zee Media and News18
e4m Staff Dec 11, 2025 12:20 PM
Prior to this, Varma was with William Grant & Sons, and was handling brand marketing for Monkey Shoulder Whisky & Hendrick's Gin
e4m Staff Dec 11, 2025 12:18 PM
Google Cloud CEO Thomas Kurian has been reported as saying appointing Amin Vahdat establishes AI Infrastructure as a key focus area for the company
e4m Staff Dec 11, 2025 12:00 PM
Industry leaders transfer key technologies to a neutral foundation as agentic systems move into real-world use
e4m Staff Dec 11, 2025 11:12 AM
On November 14, the Bihar results day, Dainik Bhaskar 21 minutes of average time spent per user on all India basis
e4m Staff Dec 11, 2025 10:16 AM
Henrique Braun is currently Executive Vice President and Chief Operating Officer and will succeed James Quincey as CEO in 2026
e4m Staff Dec 11, 2025 10:13 AM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
Guest Column: Vinit Kapahi, Chief Marketing Officer, Aviva India Life Insurance, writes on why empathy isn’t just a marketing strategy but the emotional anchor that rebuilds trust
Vinit Kapahi Dec 11, 2025 8:57 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
Uncertainty could drag on due to holiday shutdown in the US; heightening fears of layoffs, perk cuts & tougher in-office mandates
Kanchan Srivastava and Soumya Gawri Dec 11, 2025 8:53 AM
Experts unpacked why brands should offer solutions rather than flooding customers with marketing messages, and why AI-driven personalisation must begin with contextual understanding
e4m Staff Dec 11, 2025 8:50 AM
In this ICYMI report, we trace the 18-year journey of the IPL’s most expensive buys, year by year
e4m Staff Dec 11, 2025 8:47 AM
At the MarTechAI Summit 2025, marketers unpacked how agentic AI is shifting from event-triggered automation to moment-driven intelligence
e4m Staff Dec 11, 2025 8:34 AM
Diana Monteiro is a Corporate Communication and Brand Management strategist with 18 years of experience
e4m Staff Dec 11, 2025 7:55 AM
Priya is currently Chief Advertising, Group Data & New Revenue Officer at Sky
e4m Staff Dec 11, 2025 7:50 AM
Tamika Young will take on an expanded role as Chief Marketing and Communications Officer
e4m Staff Dec 11, 2025 7:47 AM