Delhi Tourism calls for creative agency pitches for approx Rs 3-crore airport project

Delhi Tourism and Transportation Development Corporation (DTTDC) has invited bids for a creative and experiential agency to develop an immersive Tourism Information Experience Centre at Indira Gandhi International Airport's Terminal 3, under a mandate estimated at approximately Rs 3 crore.

The project will bring together destination branding, experiential design, digital storytelling and interactive technology to showcase Delhi's cultural, heritage, spiritual, culinary and tourism attractions to domestic and international travellers.

As per the Request for Proposal (RFP) accessed by exchange4media, the selected agency will be responsible for the conceptualisation, design, development, installation, commissioning and maintenance of the proposed centre, spread across approximately 30 square metres at Terminal 3.

The contract will run for three years, with a provision to extend maintenance services by up to two additional years, subject to satisfactory performance and approval.

The tender will close for bids on November 18, 2026.

While the procurement is categorised as hiring a creative agency, the detailed brief goes beyond conventional advertising services to include immersive content development, digital infrastructure, visitor engagement systems and long-term maintenance.

According to the RFP, the selected agency will be responsible for the "complete conceptualization, architectural and interior design, fabrication, furnishing, installation, testing, commissioning, deployment of digital and physical infrastructure.”

The assignment also includes developing AR/VR content, integrating interactive information systems and creating a visual identity for the facility.

The RFP states that the agency must prepare a comprehensive concept plan that "reflects the identity, heritage, culture, tourism offerings and contemporary image of Delhi.”

The brief calls for architectural layouts, interior designs, signage, branding elements, high-resolution 3D renders, walkthrough animations, digital mock-ups and experience simulations.

The proposed centre is intended to function as a digital gateway to Delhi, allowing travellers to discover the capital's attractions through interactive experiences.

The RFP identifies heritage, spiritual, culinary, shopping, cultural, eco and MICE tourism among the categories to be promoted.

A major component of the assignment involves developing immersive digital content that allows visitors to experience Delhi's tourist destinations virtually.

The RFP specifically calls for the "development and deployment of immersive 360 degree Virtual Reality (VR) experiences enabling users to virtually explore Delhi’s tourist destinations."

For the selected agency, the challenge will be to combine creative storytelling with technology and physical design within a compact airport environment.

The project also includes the deployment of a centralised Content Management System (CMS) to manage multimedia content and enable real-time updates.

Additionally, the agency will deploy a visitor analytics system to capture footfall, user interaction statistics, popular attractions, language preferences and engagement metrics.

Monthly reports will be submitted to DTTDC.

This will allow the corporation to assess how travellers interact with the centre and identify which attractions and experiences generate greater engagement.

The RFP also specifies that permanent assets, databases, software customisations, designs, content and intellectual property developed under the project will belong exclusively to DTTDC.

The selection will follow a Quality and Cost Based Selection (QCBS) process, with technical evaluation carrying 70% weight and financial bids accounting for the remaining 30%.

The RFP requires interested agencies to have an average annual turnover of at least Rs 88 lakh over the preceding three financial years, along with a positive net worth.

The eligibility criteria require three similar completed projects, each valued at no less than 40% of the estimated project cost; two projects valued at no less than 50% each; or one project valued at no less than 80%.

Agencies must also possess ISO 9001:2015 certification and a bank solvency certificate of at least Rs 1.18 crore.

The earnest money deposit is Rs 8.85 lakh, while the successful bidder must furnish performance security equivalent to 5% of the contract value.

The mandate highlights how destination branding is extending beyond traditional advertising campaigns into immersive, technology-led visitor experiences.