Labanya Jyoti Masanta returns to ETV Bharat as Deputy Chief Content Editor
She was previously associated with ET Now Swadesh for nearly three years
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Published: Nov 13, 2026 8:10 AM | 1 min read
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- Labanya Jyoti Masanta has rejoined ETV Bharat as Deputy Chief Content Editor after nearly three years at Times Network's ET Now Swadesh.
- Her previous experience includes editing business, infrastructure, and national news, as well as creating digital content.
- Masanta began her journalism career in 2009 with Hindi daily Sanmarg and has held various editorial roles at Navbharat Press and Odisha Television Limited (OTV).
- She initially worked at ETV Bharat from 2021 to 2023 before transitioning to ET Now Swadesh.
Labanya Jyoti Masanta has rejoined digital news platform ETV Bharat, taking on the role of Deputy Chief Content Editor.
Before returning to ETV Bharat, Masanta spent nearly three years with Times Network’s news brand ET Now Swadesh as Senior Copy Editor.
Masanta has experience in editing business, infrastructure and national news, along with creating digital content. At ET Now Swadesh, her responsibilities included editing and publishing news stories, writing SEO-friendly headlines and managing the breaking news desk.
She began her journalism career in 2009 with Hindi daily Sanmarg, where she worked as a Crime Reporter until 2012. She then joined Navbharat Press, where she served as Sub-Editor from 2012 to 2019. During this period, she worked on editing local crime stories, crime and business reporting, and proofreading local pages.
In 2019, she moved from Navbharat Press to Odisha Television Limited (OTV), where she worked until 2021. She joined ETV Bharat in 2021 as Content Editor and remained with the organisation until 2023. In 2023, she moved to Times Network’s ET Now Swadesh. After nearly three years, she has now returned to ETV Bharat.
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