Aditya Birla’s Aadyam Handwoven names Sobhita Dhulipala as brand ambassador

Aadyam Handwoven is a corporate social enterprise from the house of Aditya Birla

by e4m Staff
Published: Dec 11, 2025 12:45 PM | 2 min read

Aadyam Handwoven, the corporate social enterprise by the Aditya Birla Group, has announced actor Sobhita Dhulipala as the official brand ambassador. The announcement marks a new chapter in Aadyam’s evolving vision of Culture Beyond Textiles—an initiative that brings together the many facets of lived Indian traditions.

For Aadyam Handwoven, textiles are vessels of memory, identity, and artistry. The partnership with Sobhita reflects a shared commitment to representing India’s heritage with contemporary relevance.

Speaking on this association, Manish Saksena, Business Lead at Aadyam Handwoven, said, “Aadyam has always stood for the people behind the loom, the cultures that shape our craft, and the traditions that continue to evolve. Sobhita is a woman of today who exemplifies this thinking with an innate sensitivity that is in tandem with our narrative. Her connect to handlooms is personal and intuitive, and her presence strengthens our endeavour to make Indian craftsmanship aspirational for a new generation.”

Sobhita Dhulipala expressed her excitement about the collaboration, saying, “I’ve always believed that craft carries emotion. When something is made by hand, it holds the imprint of the person who created it. Aadyam’s work with weaving communities, combined with its philosophy of celebrating culture in all its forms, makes this association very special for me. I am honoured to lend my voice to a brand that champions artistry with purpose.”

By blending international trends with rich traditional heritage, Aadyam Handwoven aims to co-create heirloom worthy pieces with skilled artisans that can resonate globally.