Soumya Gawri

Correspondent [email protected] na

Nearly 48% of Indian consumers want more inclusive representation in advertising, well above global averages, highlighting a clear demand for inclusivity

Soumya Gawri Jan 6, 2026 9:04 AM

Deepika Padukone has evolved from being a top film star into a cultural and commercial force, commanding attention not just on the big screen but across endorsements & campaigns

Soumya Gawri Jan 5, 2026 1:48 PM

As we step into 2026, we look at brand spots that caught our eye this holiday season 

Soumya Gawri Jan 3, 2026 9:09 AM

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be decisive.

Soumya Gawri Jan 2, 2026 9:36 AM

Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits and much more

Soumya Gawri Jan 1, 2026 8:47 AM

In 2025, agencies secured key wins, strengthening their portfolios across FMCG, BFSI, fitness, D2C and other sectors

Soumya Gawri Jan 1, 2026 8:38 AM

Cultural reactions became a workaround for attention in an overcrowded feed with brands filtering trends through their identity

Soumya Gawri Jan 1, 2026 7:52 AM

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation

Soumya Gawri Dec 31, 2025 8:28 AM

From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year

Soumya Gawri Dec 29, 2025 9:32 AM

From megastar cameos to meme-ready humour, brands captured the emotional pulse of India in 2025

Soumya Gawri Dec 27, 2025 8:42 AM

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic

Soumya Gawri Dec 26, 2025 8:57 AM

From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year

Soumya Gawri Dec 25, 2025 9:22 AM

Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences

Soumya Gawri Dec 23, 2025 9:27 AM

According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020

Soumya Gawri Dec 23, 2025 8:33 AM

Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought

Soumya Gawri Dec 20, 2025 9:47 AM

Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers reshape consumer expectations and industry standards

Soumya Gawri Dec 15, 2025 8:43 AM

A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week

Soumya Gawri Dec 13, 2025 9:43 AM

Indian marketers question cultural blind spots after Pantone names ‘Cloud Dancer’ Colour of the Year 2026

Soumya Gawri Dec 10, 2025 9:19 AM

This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world

Soumya Gawri Dec 6, 2025 9:24 AM

Thriving on audience curiosity and emotional engagement, micro-dramas are emerging as a new storytelling tool for brands

Soumya Gawri Dec 3, 2025 8:40 AM

Whether its diamonds speaking of individuality, fried chicken giving a wink, or cars getting roasted online, it’s clear that holiday-era advertising has arrived early

Soumya Gawri Nov 29, 2025 8:45 AM

Employees sharing real workplace moments have become key storytellers, offering lifestyle glimpses of company culture and becoming integral to the brand’s narrative

Soumya Gawri Nov 26, 2025 8:46 AM

Here’s a look at this week’s ads, showcasing what’s working in the current landscape and what still feels like a miss

Soumya Gawri Nov 22, 2025 9:06 AM

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks

Soumya Gawri Nov 20, 2025 9:16 AM

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy

Soumya Gawri Nov 17, 2025 8:28 AM

From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up

Soumya Gawri Nov 15, 2025 8:07 AM

Ganesh Pareek, Executive Producer and Partner, 1st December Films, shares insights on how ROI-backed storytelling opens doors for more creative output

Soumya Gawri Nov 14, 2025 8:39 AM

Indian brands are embracing a new kind of honesty, swapping glossy optimism for wit, irony, and realism, to connect with audiences seeking something more genuine

Soumya Gawri Nov 13, 2025 8:40 AM

The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression

Soumya Gawri Nov 11, 2025 9:06 AM

From Skoda to Haldiram’s, several brands are latching on to the trend of ‘saying sorry for making you want us too much’

Soumya Gawri Nov 10, 2025 4:11 PM

With audiences growing weary of over-produced campaigns and influencer fatigue, credibility has emerged as the true currency of creativity

Soumya Gawri Nov 10, 2025 9:37 AM

A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter

Soumya Gawri Nov 8, 2025 8:33 AM

Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign

Soumya Gawri Nov 7, 2025 8:25 AM

A Piyush Pandey masterclass in humour, heart, and adhesive storytelling

Soumya Gawri Nov 6, 2025 8:22 AM

Prathap Suthan, Chief Creative Officer & Managing Partner at Bang In The Middle, discusses how creative processes are shifting, with algorithms and influencers influencing audience engagement

Soumya Gawri Nov 4, 2025 9:29 AM

As consumers become more self-aware, advertising is reflecting their experiences in a thoughtful and relatable way

Soumya Gawri Nov 4, 2025 9:12 AM

Once a language of purpose, sustainability messaging now tests credibility, as agencies navigate the delicate balance between impact and impression, purpose and perception

Soumya Gawri Nov 3, 2025 9:34 AM

In an era when Bollywood’s global reach was still taking shape, Shah Rukh Khan forged a deep emotional bond with the Indian diaspora, audiences who saw in him a rare blend of nostalgia and modernity

Soumya Gawri Nov 3, 2025 8:37 AM

For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement

Soumya Gawri Nov 1, 2025 8:28 AM

Here’s our rundown of the week’s scroll-stoppers, genre-benders, and a rare misfire

Soumya Gawri Nov 1, 2025 8:04 AM

Indian brands are shifting from a ‘one-film-for-all’ paradigm to hyper-targeted campaigns that speak directly to niche tribes, and not just for reach, but for relevance and long-term cultural equity

Soumya Gawri Oct 30, 2025 8:43 AM

Global luxury brands are shifting focus, treating India not just as a growth market, but as a source of creative inspiration, cultural influence and new storytelling

Soumya Gawri Oct 29, 2025 8:15 AM

We revisit The Layer’r Shot perfume commercial that created quite a controversy in 2022

Soumya Gawri Oct 25, 2025 5:33 PM

This week’s line-up reflects the spectrum of festive advertising: brands blending tradition with technology, humour with heart, and purpose with positioning

Soumya Gawri Oct 25, 2025 8:28 AM

From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory

Soumya Gawri Oct 24, 2025 10:52 AM

AI saves effort and time, but it isn’t drastically cheaper; brands need to exercise caution to play with ethical and legal frameworks, say industry heads

Soumya Gawri Oct 24, 2025 9:01 AM

AdDissect breaks down standout ads—unpacking creativity, culture and craft. The first edition kicks off with Ching’s Desi Chinese’s campaign featuring Ranveer Singh and other celebrities

Soumya Gawri Oct 24, 2025 8:33 AM

FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up

Soumya Gawri Oct 23, 2025 9:23 AM

This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights

Soumya Gawri Oct 18, 2025 9:41 AM

We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy

Soumya Gawri Oct 18, 2025 9:40 AM

Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers

Soumya Gawri Oct 18, 2025 8:53 AM

In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling

Soumya Gawri Oct 17, 2025 9:11 AM

The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’

Soumya Gawri Oct 17, 2025 8:28 AM

Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities

Soumya Gawri Oct 17, 2025 8:07 AM

How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust

Soumya Gawri Oct 11, 2025 1:14 PM

By delivering campaigns that balance creativity with strategy, these filmmakers have reshaped the commercial landscape, setting new benchmarks for cultural relevance, emotional engagement

Soumya Gawri Oct 11, 2025 8:47 AM

As Diwali nears, brands intensify their festive campaigns. Let’s take a look at the creative hits and misses currently lighting up our screens this season

Soumya Gawri Oct 11, 2025 7:46 AM

Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under creative pressure, return on investment in creativity and more 

Soumya Gawri Oct 9, 2025 9:18 AM

As per sources, the pitch is likely aimed at reimagining the app’s communication and design language

Soumya Gawri Oct 6, 2025 9:31 AM

This week, marketers are leaving nothing to chance, weaving together tradition and trend, humour and heart, sales and storytelling, to stay top-of-mind in the noisiest season of the year

Soumya Gawri Oct 4, 2025 8:36 AM

For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds

Soumya Gawri Oct 3, 2025 8:12 AM

The add, instead of casting Raavan as the villain to be vanquished, flipped the script, exploring what happens when evil itself chooses to turn good

Soumya Gawri Oct 2, 2025 9:00 AM

The shift from indulgence-led food advertising wasn’t spontaneous; it was driven by evolving consumer behaviour and structural changes across the industry

Soumya Gawri Sep 30, 2025 8:30 AM

Our weekly take on campaigns that stood out or failed to leave an impression

Soumya Gawri Sep 27, 2025 9:19 AM

As part of a series on directors who have delivered memorable ads, we attempt to find out what makes these stories special

Soumya Gawri Sep 27, 2025 9:05 AM

We explore the question - are influencer-led shops becoming viable alternatives to creative agencies, or is the landscape evolving towards symbiotic collaboration?

Soumya Gawri Sep 26, 2025 9:32 AM

Industry leaders explore how creative briefs now combine cultural insight and data, prompting reflection on creativity in a metrics-focused environment

Soumya Gawri Sep 25, 2025 8:41 AM

Deepshikha Bhardwaj of Schbang reflects on how brands must evolve to create work that captures attention, engages deeply, and drives real impact

Soumya Gawri Sep 25, 2025 8:08 AM

From a fictional Rajinikanth saving the universe with his signature flair to Arjun Kapoor breaking his poker face over indulgent ice cream, this week’s ads are hitting all the right notes

Soumya Gawri Sep 20, 2025 8:10 AM

Fair & Lovely stands out not only for its scale and recall but also for the wider conversations it brought into the public sphere

Soumya Gawri Sep 19, 2025 9:44 AM

As Prime Minister Narendra Modi celebrates his 75th birthday today, we look at how the Brand Modi story is built on political narrative, disciplined communication and mass outreach

Soumya Gawri Sep 17, 2025 8:30 AM

Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms

Soumya Gawri Sep 16, 2025 8:55 AM

India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years

Soumya Gawri Sep 15, 2025 8:16 AM

This week, brands showed up with everything from high-octane celebrity cameos to oddly emotional storytelling, trying hard to elbow their way into your feed

Soumya Gawri Sep 13, 2025 9:22 AM

Despite the passage of two decades, many recent campaigns indicate that advertising continues to rely on dated tropes—often repackaged as progressive narratives

Soumya Gawri Sep 12, 2025 8:35 AM

Alok Mehta's editorial leadership spans across publications like Hindustan, Navbharat Times, Outlook Hindi, Dainik Bhaskar and Nai Duniya

Soumya Gawri Sep 8, 2025 12:06 PM

As creators begin investing in each other’s ventures, they are not only diversifying their portfolios but also fostering a collaborative ecosystem where influence drives collective growth

Soumya Gawri Sep 8, 2025 8:46 AM

Indian creators play a pivotal role in localizing the hype and connecting the show with Indian audiences

Soumya Gawri Sep 6, 2025 10:02 AM

Our round-up of campaign spots that deserved a clap and also those that missed the beat

Soumya Gawri Sep 6, 2025 9:41 AM

From today, we start a new series - Hall of Ads - where we celebrate advertising gems that went on to become an unforgettable cultural moment, sometimes for brilliance, sometimes for blunders

Soumya Gawri Sep 5, 2025 12:33 PM

Advertising across sectors has long associated slimness with aspiration, prompting critical reflection on where aspirational messaging ends and potential harm begins

Soumya Gawri Sep 1, 2025 9:04 AM

Here's a look at the brands that captured attention and gave us a reason to admire their creativity

Soumya Gawri Aug 30, 2025 9:33 AM

She was previously the Chief Marketing Officer at Pizza Hut

Soumya Gawri Aug 27, 2025 4:46 PM

Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ads and identity to create buzz that feels anything but marketing

Soumya Gawri Aug 25, 2025 9:50 AM

Independence Day hangovers, festive season teasers, global names stamping their local presence, this week felt like the advertising equivalent of a crowded street market

Soumya Gawri Aug 23, 2025 8:35 AM

The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films

Soumya Gawri Aug 19, 2025 8:22 AM

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a time

Soumya Gawri Aug 18, 2025 9:12 AM

This festive week brands went all out to catch the patriotic and festive fervour. A round of ads and spots that caught our eye  

Soumya Gawri Aug 16, 2025 9:04 AM

Sholay has proved to be a resource that refuses to age; a reservoir of recall that brands keep tapping into

Soumya Gawri Aug 15, 2025 9:00 AM

Indian creators are no longer waiting for brands to cast them in campaigns

Soumya Gawri Aug 11, 2025 7:53 AM

A look at Rakhi 2025 ads—blending emotion, creativity and cultural insight to showcase how brands captured the spirit of siblinghood with memorable storytelling

Soumya Gawri Aug 9, 2025 8:42 AM

Amid the festive cheer, let's dive into what adland has in store for us this week

Soumya Gawri Aug 9, 2025 7:49 AM

Rikant Pittie, CEO & Co-Founder, shares that looking ahead, EaseMyTrip’s strategy will double down on hyperlocalisation

Soumya Gawri Aug 4, 2025 8:54 AM

From over-the-top festive teasers to slyly clever one-liners, this week’s ad parade had everything

Soumya Gawri Aug 2, 2025 8:35 AM

In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic

Soumya Gawri Jul 28, 2025 9:17 AM

Our weekly take on ads that caught our eye or failed to make an impression

Soumya Gawri Jul 26, 2025 8:45 AM

Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn profile

Soumya Gawri Jul 25, 2025 9:20 AM

Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth

Soumya Gawri Jul 25, 2025 8:09 AM

In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks Korean but still feels proudly desi

Soumya Gawri Jul 24, 2025 1:32 PM

In cities like Delhi NCR, the 'big fat desi wedding' is now a rented vibe

Soumya Gawri Jul 24, 2025 8:44 AM

With medical degrees in one hand and myth-busting videos in the other, India’s dermatologists are helping brands cut through the noise with science-backed advice

Soumya Gawri Jul 23, 2025 8:16 AM

From high-concept cheese fantasies to paint ads that want to start a revolution, we’re decoding which campaigns deserve applause

Soumya Gawri Jul 19, 2025 7:49 AM

This isn’t the typical in-your-face advertising. It’s like product placement with consent

Soumya Gawri Jul 17, 2025 7:58 AM

Bollywood beauty Katrina Kaif isn’t just endorsing products, she’s building them

Soumya Gawri Jul 16, 2025 4:03 PM

Tesla’s Model Y launch in India could revolutionise the EV market, but its success will depend on overcoming pricing and charging infrastructure challenges

Soumya Gawri Jul 16, 2025 8:32 AM

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Soumya Gawri Jul 14, 2025 8:41 AM

Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

Soumya Gawri Jul 12, 2025 9:07 AM

From Big B comparing rice varieties to Shubman Gill time-travelling in sunglasses and Mumtaz vlogging, this week’s ads are a mix of emotion and disruption

Soumya Gawri Jul 12, 2025 8:12 AM

Kunal Sharma, Head - Marketing & Business (Modern Trade & E-comm), India Gate, shares the brand’s strategy for expanding the category, targeted discounting & bundled offers

Soumya Gawri Jul 10, 2025 8:23 AM

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways

Soumya Gawri Jul 9, 2025 9:34 AM

At 53, Sourav Ganguly continues to command trust as a leader, brand ambassador and icon—proving that his influence stretches far beyond cricket

Soumya Gawri Jul 8, 2025 9:29 AM

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding playbook is taking shape

Soumya Gawri Jul 7, 2025 9:21 AM

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

Soumya Gawri Jul 5, 2025 8:33 AM

Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover

Soumya Gawri Jul 4, 2025 3:27 PM

Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare

Soumya Gawri Jul 3, 2025 8:04 AM

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity

Soumya Gawri Jul 1, 2025 8:22 AM

The incident reignited debate on how global brands can respect cultural origins while elevating traditional designs

Soumya Gawri Jun 30, 2025 9:49 AM

Here’s your weekly forecast of what rained gold and what just got washed away

Soumya Gawri Jun 28, 2025 9:15 AM

While most trends fade after the fifteenth GRWM, matcha has survived the content carousel

Soumya Gawri Jun 26, 2025 7:52 AM

The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming

Soumya Gawri Jun 25, 2025 4:28 PM

Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the heart of any responsible business

Soumya Gawri Jun 24, 2025 12:55 PM

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and AI musings

Soumya Gawri Jun 21, 2025 8:38 AM

From cardboard beds at the Kumbh Mela to heart check-up nudges at tailoring shops, Indian agencies are making their mark at Cannes Lions 2025, not just with metals, but with meaning

Soumya Gawri Jun 19, 2025 1:04 PM

UltraTech Cement’s ad ‘Papa Kab Khush Hote Hain?’ is a tribute to dads and everything they quietly do

Soumya Gawri Jun 16, 2025 8:21 AM

Prega News, SBI General Insurance and other brands showcase authentic portrayals of modern fatherhood through their campaigns this Father’s Day

Soumya Gawri Jun 14, 2025 9:05 AM

Whether it’s a celeb-led car pitch or a surprise Father’s Day tearjerker, this week gave us plenty to click and replay

Soumya Gawri Jun 14, 2025 9:02 AM

The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture. Brands are jumping on the trend by adding Korean flavours to local foods

Soumya Gawri Jun 12, 2025 9:04 AM

Data shows campaigns with a raw, spontaneous feel tend to see higher engagement: more clicks, more shares, more video completions

Soumya Gawri Jun 10, 2025 8:58 AM

Myntra’s latest End of Reason Sale campaign with Karan Johar, Neelam, Ratna Pathak Shah, Masaba Gupta and Rohan Joshi is stylistically chaotic but entertains, engages and elevates the brand

Soumya Gawri May 30, 2025 9:09 AM

Clients are keeping an eye on the COVID developments in SE Asia, though they are not changing their plans yet; #WedInIndia continues to be top of the mind

Soumya Gawri May 28, 2025 12:38 PM

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and not just a passing health fad

Soumya Gawri May 27, 2025 9:04 AM

The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops

Soumya Gawri May 26, 2025 12:52 PM

Happy birthday Karan Johar, Bollywood’s ultimate multitasker, blending cinema, style, and storytelling into a brand all his own

Soumya Gawri May 25, 2025 9:00 AM

We break down a diverse mix of ads of various industries to see which ones nailed it and which fell short

Soumya Gawri May 24, 2025 8:11 AM

Industry watchers reflect on the many wrongs of brands and influencers tapping into public sentiments during topical marketing under the guise of patriotism during trying times

Soumya Gawri May 22, 2025 9:03 AM

Here’s our weekly round-up of campaigns that made us look twice

Soumya Gawri May 17, 2025 8:26 AM

Kaushal's range as an actor translates well into commercials, allowing brands to tell sharp, creative stories anchored in his evolving energy

Soumya Gawri May 16, 2025 9:15 AM

Rajat Abbi, VP– Marketing, Schneider Electric, Greater India, and Atin Wahal, Executive Director of Saatchi & Saatchi India talk about the rebranding of L&T Switchgear into Lauritz Knudsen

Soumya Gawri May 13, 2025 9:04 AM

Our pick of brand campaigns that stood out this Mother’s Day

Soumya Gawri May 12, 2025 8:52 AM

Market observers note that brands opted for early Mother’s Day campaigns and offers to keep pace with social media trends and increasing digital influence on consumers 

Soumya Gawri May 10, 2025 8:35 AM

“Timeless She: Through Tagore’s Eyes” draws from five such emblematic characters, Camellia, Banshiwala, Krishnakali, Fanki, and Sadharon Meye

Soumya Gawri May 9, 2025 10:42 AM

Ajio delivers a universal message with a culturally specific twist, grounded in humour and maternal love

Soumya Gawri May 7, 2025 9:39 AM

Quick comm brands have been pushing the envelope with quirky marketing that is bound to stay top-of-mind for young, digital-first consumers

Soumya Gawri May 5, 2025 9:31 AM

We look back at the ads that worked and those that didn't in this week's ad-venture!

Soumya Gawri May 3, 2025 8:53 AM

Nike's slogan unwittingly echoed the Holocaust remembrance vow, “Never Again,” triggering global outrage for its perceived insensitivity

Soumya Gawri May 1, 2025 9:17 AM

Samantha's branding career has been built on her image as not only a talented actress but also a role model for fitness, style, and confidence

Soumya Gawri Apr 27, 2025 10:00 AM

From celebrities endorsing products to brands experimenting with cutting-edge technology, these ads are a reflection of evolving trends in marketing

Soumya Gawri Apr 26, 2025 8:25 AM

Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts

Soumya Gawri Apr 26, 2025 8:25 AM

As the master blaster celebrates his birthday today, we look at his spectacular endorsement career

Soumya Gawri Apr 24, 2025 9:32 AM

Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic route, less horsepower, more heartstrings

Soumya Gawri Apr 24, 2025 9:29 AM