Hit or Miss: The week in ads

This week, brands weren’t just selling, they were storytelling, sugar-coating, and sometimes… short-circuiting. From Hrithik Roshan’s spicy nostalgia to Fanta’s orange mania and Audi’s elegant emotion, creativity wore many hats. 

Some campaigns got us grinning at their wit; others made us wonder if the brief was written on a sugar rush. It’s that weekly roundup where adland’s best and brightest face the judgment seat. Let’s decode who melted hearts, who melted chocolate, and who just melted away.

Fanta - “Tasty Mangta, Zyada Mangta”

Fanta’s latest film bubbles with youthful chaos and tropical flair, matching the brand’s fizzy personality. The jingle is infectious, the visuals loud and bright, and the tone pure Gen Z mischief. It’s everything a summer drink should be fun, energetic, and replayable. it's a hit fizzy burst of colour and catchphrase that’s bound to trend.

https://www.instagram.com/p/DQLqz6vDM0_/?igsh=MWZ6N2VuYnIxZzk5NQ==

ENO - Shaadi Buffet with Sunil Grover

ENO turns wedding season into a comic feast with Sunil Grover leading the buffet brigade. The setup is witty and relatable, blending humour and brand message seamlessly. Grover’s performance adds perfect timing to the punchlines. Smart, funny, and perfectly seasoned with ENO’s trademark “acid relief” charm, super hit.

https://www.instagram.com/p/DQrQdhfjC6h/?igsh=aWU2cjVjMWNhNml2

Schweppes - Malaika Arora’s “Zero Sugar” tease

Malaika Arora lends her effortless elegance to Schweppes’ “Zero Sugar” tonic, but despite the visual polish, it lacks fizz. The ad feels like a perfume commercial beautiful but shallow. The message gets lost in glamour. the ad is stylish, yes, but the storytelling feels watered down. Its a miss.

https://www.instagram.com/p/DQV_5NnADiR/?igsh=MzNtbTVjZXpqYW9r

Farmley - Date Bites Romance

Farmley serves a cozy slice of modern musical romance, wrapping its healthy snack in soft lighting and quiet chemistry. The ad feels real and relatable, turning date bites into both a craving and a connection. Warm, natural, and effortlessly appetizing storytelling. It's a hit.

https://www.instagram.com/reel/DQrNp-kknQG/?igsh=MTlrY2RuejdqNzB4Nw==

Rakesh Masala - Hrithik Roshan Nostalgia

Hrithik Roshan’s “Yaad aa gaya” moment hits right in the heart. With its retro remix and homely nostalgia, the ad makes masala more than flavour, it’s memory. Hrithik’s charm elevates the concept from spice to sentiment.  It shows a delicious blend of taste, recall, and emotion, making it a hit.

https://www.instagram.com/reel/DQtOoA3E1qO/?igsh=bTB1cHB2bzBhb2Fj

Audi - “Moments Before Moments”

Audi’s storytelling continues to purr with cinematic grace. Focused on the anticipation before success, it’s elegant, emotional, and subtly powerful. The ad doesn’t sell cars - it sells moments. It's a hit ad for its sophisticated storytelling that mirrors the brand’s timeless design philosophy.

https://youtu.be/twqRJrbXBoQ?si=WvDHbLOVGo7cYJDx

Rexona - Smriti Mandhana’s Cricket Confidence

Smriti Mandhana fronts Rexona’s empowering ode to women in sports. The ad blends freshness with fearlessness, capturing Mandhana’s on-field energy beautifully. It’s both performance and purpose-driven. A fresh take on confidence that scores big on timing and tone, making it a hit.

https://youtu.be/LVtDcDwu2io?si=XVH1gCleMscsa9Ti

Johnson’s Baby - “Pure Love Reimagined”

Johnson’s Baby returns with a softer, more inclusive touch, gentle visuals, modern parents, and a nostalgic heart. The ad respects its heritage while embracing new sensibilities. Pure, calm, and emotionally resonant - a perfect baby step into rebranding done right. It's a hit.

https://youtu.be/7o3g1i7XnjE?si=UgiDF1gE-J1mg0Tr

Polycab Green Wires - Safe Homes, Greener Earth

Polycab’s GreenPro-certified message promises safety and sustainability but delivers it in a corporate, stiff tone. The intention shines, but the execution lacks spark or human warmth. A solid claim buried under technical storytelling, subtle miss.

https://youtu.be/mZr1cpH9dco?si=mWdgIHkD3oCyS5cD

Sunfeast Fantastik - “Choco Meltz Siblings Film”

Two adorable siblings, a gooey choco treat, and mischief on loop, Sunfeast crafts the perfect bite of warmth and craving. It’s playful, well-acted, and visually indulgent. Sweet, simple, and utterly melt-worthy, a definite hit.

https://youtu.be/cxKcC7k5h54?si=hDYEZ1YdcSU-ZReE