women-s-cricket
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter
Soumya Gawri Nov 8, 2025 8:33 AM
"Sir, your skin is always glowing. Can you please tell me what is your skincare routine?"
Guest Column: Vinit Karnik, MD - Content, Entertainment and Sports, WPP Media S Asia, on why the women’s cricket World Cup victory is set to become the ‘1983 Moment’ for women's athletics in India
Vinit Karnik Nov 6, 2025 9:15 AM
Guest Column: Udyan Ghai, Group Head, Global Marketing, Apollo Tyres Ltd, writes how India’s World Cup win turned women cricketers into cultural and brand icons
Udyan Ghai Nov 5, 2025 9:44 AM
The first 13 matches of the ICC Women’s World Cup 2025 recorded a five-fold rise in viewership over the 2022 tournament
e4m Staff Oct 17, 2025 12:36 PM
Thums Up XForce is the official beverage partner and BodyArmor Lyte ORS is the hydration partner
The ICC Women’s World Cup 2025 kicked off on September 30 and will culminate on November 2
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
The song has been rendered by Shreya Ghoshal and encapsulates the fire and dreams of women cricketers
e4m Staff Sep 19, 2025 2:19 PM
The campaign film celebrates how the Indian jersey unites fans—regardless of who wears it—as the ICC Women’s Cricket World Cup India 2025 approaches, with matches kicking off on September 30
e4m Staff Sep 11, 2025 1:15 PM
As per Kantar’s 'India in Search' report, national celebs, influencers and vloggers drove higher search volume (3M, +47%) than global celebs (2M, +24%) and regional celebs (754K, -11%)
e4m Staff Feb 19, 2025 12:16 PM
Last year Tata WPL emerged as the biggest ever women’s T20 event, growing 1.7X on Digital and 1.2X on TV
NATIVE CONTENT Feb 10, 2025 2:52 PM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
The brand has been part of the Mumbai Indians family for over a decade
exchange4media Staff Mar 3, 2023 1:40 PM
Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri
exchange4media Staff Jan 30, 2023 12:23 PM