JioStar onboards Google, HUL, SBI among other sponsors for ICC Women’s World Cup 2025

The ICC Women’s World Cup 2025 is set to run from September 30 to November 2. JioStar, the official broadcaster and streaming partner, has brought together an array of sponsors and partners, including Google Gemini, Google Pay, Google Android, Google Pixel (W/O 10), Hindustan Unilever Limited (HUL) – Rexona, State Bank of India and the International Gemological Institute (IGI) with more across categories in the pipeline.

This diverse sponsorship portfolio, spanning global technology giants, leading FMCG brands, BFSI and luxury brands underscores the stature of the ICC Women’s World Cup as one of the most prestigious tournaments in world cricket. It also reflects the growing momentum behind women’s sport, as brands increasingly recognize the tournament as a powerful platform to engage with dynamic, high-intent audiences across consumer markets.

“We are thrilled to welcome this incredible mix of sponsors for JioStar’s coverage of the ICC Women’s World Cup 2025,” said Anup Govindan, Chief Revenue Officer - Sports, JioStar. “Each sponsor brings unique strengths and a shared vision to elevate women’s cricket on a global stage. With marquee brands from technology, lifestyle, and consumer industries on board, this edition of the World Cup will not only inspire millions of fans but also create impactful opportunities for brands to connect with high-intent audiences across platforms,” he added.

Adding to the excitement, Tehmasp Printer, Global CEO, International Gemological Institute (IGI) said: “IGI proudly supports the Women’s World Cup: a celebration of grit, brilliance, and authenticity. Just as every diamond undergoes a journey of pressure and precision to shine at its brightest, so do the exceptional women cricketers who represent their nations on the world stage. As a global authority in grading diamonds, colored gemstones, and fine jewelry, IGI empowers consumers, especially women to make confident, informed choices. Together with broadcaster JioStar, this collaboration amplifies awareness and inspires women to embrace their brilliance on the field and beyond. With women as our core audience, we want them to enjoy the experience of buying diamonds & fine Jewelry without worrying about authenticity simply by asking for the IGI certification report.”

The ICC Women’s World Cup 2025 promises a celebration of cricket at its finest, with top teams from around the globe competing for glory. The tournament kicked off on September 30 with the Indian Women’s Cricket Team take on Sri Lanka.