The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

e4m Staff Sep 21, 2023 8:42 AM


The campaign leverages AI to emphasize the timeless nature of father-child bond

e4m Desk Jun 17, 2023 9:40 AM


The digital marketing agency will provide App Store Optimization (ASO) and Search Engine Optimization (SEO) services

e4m Desk Jun 15, 2023 2:15 PM


Lahiri comes with 30 years’ experience in financial services & consumer industries

e4m Desk Mar 21, 2023 10:17 AM


#NayaNazariya presents the evolving roles of women as takers of financial decisions in the family

e4m Desk Mar 11, 2023 9:20 AM

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The businesses won are of Good Food Institute India, ACT & SBI Foundation

e4m Desk Feb 14, 2023 1:49 PM


Infidigit is set to create a strategy to organically boost SBI Life’s ranking through its interactive website

e4m Desk Jan 4, 2023 4:51 PM


A digital film #JoBhiHoHumDekhLenge has been amplified on all social media handles of the company

e4m Desk Oct 21, 2022 3:28 PM

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Lalla was previously heading SBI’s Wealth Management Business

e4m Desk Aug 24, 2022 5:13 PM


#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life

e4m Desk Aug 14, 2022 4:00 PM


Tripathi succeeds P C Kandpal who has been posted as DMD (P&RE) at Corporate Center, State Bank of India

e4m Desk Jul 7, 2022 12:01 PM


Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in

e4m Desk Jun 18, 2022 8:30 AM


Take a look at some of the Holi brand campaigns that are adding to the festive flavour

e4m Desk Mar 17, 2022 8:23 AM

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Brand consultancy Chlorophyll has worked with SBI Life on the rebranding exercise

e4m Desk Feb 1, 2022 1:06 PM

Karan Johar?blur=25

Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns

e4m Desk Jan 11, 2022 2:49 PM


Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM

SBI Card Festive Offer Campaign - Akhada?blur=25

The actor dons two quirky avtars for the ad campaign that will be amplified across print publications, leading news channels, and social media platforms

e4m Desk Oct 4, 2021 1:13 PM