Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM

SBI Card Festive Offer Campaign - Akhada?blur=25

The actor dons two quirky avtars for the ad campaign that will be amplified across print publications, leading news channels, and social media platforms

exchange4media Staff Oct 4, 2021 1:13 PM


The new educational radio campaign will be spread across India’s leading stations covering various cities

exchange4media Staff Sep 7, 2021 12:21 PM


The new sonic identity is an endeavour to create a deep and multisensory experience for SBIG's customers

exchange4media Staff Sep 1, 2021 12:35 PM

SBI Card campaign?blur=25

The film celebrates the new empowered woman who discovers reasons to cherish and rejoice in the happiness of her loved ones, along with pursuing one’s own dreams and ambitions

exchange4media Staff Aug 21, 2021 8:24 AM


The campaign has been curated by Gurgaon-based integrated marketing agency, Kreativ Street

exchange4media Staff Jun 29, 2021 5:16 PM

Ritesh Mehta?blur=25

Mehta was formerly AVP- Corporate Communications, at State Bank of India.

exchange4media Staff Jun 7, 2021 1:58 PM

Sujatha V Kumar?blur=25

Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking

Anjana Naskar Jun 3, 2021 8:29 AM

Sweta Aggarwall?blur=25

Aggarwall had joined SBI in January 2020 from the National Payments Corporation Of India (NPCI) where she was the Senior Manager - Marketing

exchange4media Staff May 28, 2021 5:26 PM

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The #MummyKahanHain Mother’s day digital video encapsulates how kids and family members have recognized an unexplored side of mothers during the COVID work from home scenario

exchange4media Staff May 10, 2021 12:31 PM

SBI - Prachar?blur=25

Prachar won the account following a multi-agency pitch in which 26 agencies had participated

exchange4media Staff Apr 14, 2021 2:38 PM


The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia

exchange4media Staff Feb 6, 2021 8:29 AM

ZEEVajwa-TSBI Bharat?blur=25

Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers

exchange4media Staff Feb 5, 2021 8:54 AM

SBI General Insurance?blur=25

The rap song, featuring SBIG employees, is an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance

exchange4media Staff Feb 2, 2021 1:35 PM

bc web?blur=25

The account will be handled from BC Web Wise’s Gurgaon office

exchange4media Staff Dec 14, 2020 12:33 PM


Conceptualised by Rediffusion Brand Solutions, three films promote the bank's EMI on debit card facility

exchange4media Staff Dec 12, 2020 8:09 AM