#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life

exchange4media Staff Aug 14, 2022 4:00 PM


Tripathi succeeds P C Kandpal who has been posted as DMD (P&RE) at Corporate Center, State Bank of India

exchange4media Staff Jul 7, 2022 12:01 PM


Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in

exchange4media Staff Jun 18, 2022 8:30 AM


Take a look at some of the Holi brand campaigns that are adding to the festive flavour

exchange4media Staff Mar 17, 2022 8:23 AM

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Brand consultancy Chlorophyll has worked with SBI Life on the rebranding exercise

exchange4media Staff Feb 1, 2022 1:06 PM

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Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns

exchange4media Staff Jan 11, 2022 2:49 PM


Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM

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The actor dons two quirky avtars for the ad campaign that will be amplified across print publications, leading news channels, and social media platforms

exchange4media Staff Oct 4, 2021 1:13 PM


The new educational radio campaign will be spread across India’s leading stations covering various cities

exchange4media Staff Sep 7, 2021 12:21 PM


The new sonic identity is an endeavour to create a deep and multisensory experience for SBIG's customers

exchange4media Staff Sep 1, 2021 12:35 PM

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The film celebrates the new empowered woman who discovers reasons to cherish and rejoice in the happiness of her loved ones, along with pursuing one’s own dreams and ambitions

exchange4media Staff Aug 21, 2021 8:24 AM


The campaign has been curated by Gurgaon-based integrated marketing agency, Kreativ Street

exchange4media Staff Jun 29, 2021 5:16 PM

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Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking

Anjana Naskar Jun 3, 2021 8:29 AM

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Aggarwall had joined SBI in January 2020 from the National Payments Corporation Of India (NPCI) where she was the Senior Manager - Marketing

exchange4media Staff May 28, 2021 5:26 PM

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The #MummyKahanHain Mother’s day digital video encapsulates how kids and family members have recognized an unexplored side of mothers during the COVID work from home scenario

exchange4media Staff May 10, 2021 12:31 PM