Date-wise News
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting