Aditya Mehendale joins Kulfi Collective as Executive Creative Director
Kulfi Collective has named Jayson D’Mello as Chief Innovation Officer, Abhimanyu Singh as Chief Strategy Officer, and Abhinandan Jain as Chief Financial Officer
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Published: Jun 10, 2026 12:23 PM | 3 min read
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- Kulfi Collective has appointed Aditya Mehendale as Executive Creative Director, alongside internal promotions for Jayson D'Mello (Chief Innovation Officer), Abhimanyu Singh (Chief Strategy Officer), and Abhinandan Jain (Chief Financial Officer).
- Mehendale brings over a decade of experience from agencies like Schbang and Leo Burnett, where he led notable campaigns for brands such as Raw Pressery, Fevicol, and Amazon Prime Video.
- Jayson D'Mello will focus on AI investments and workflow systems, while Abhimanyu Singh will develop client-facing products, and Abhinandan Jain will manage financial strategy as Kulfi expands its capabilities.
- Kulfi's leadership emphasizes a modern creative approach that prioritizes collaboration, cultural relevance, and impactful work in an increasingly AI-driven landscape.
Kulfi Collective has appointed Aditya Mehendale as Executive Creative Director. He joins alongside three internal leadership elevations: Jayson D’Mello as Chief Innovation Officer, Abhimanyu Singh as Chief Strategy Officer, and Abhinandan Jain as Chief Financial Officer.
Mehendale, who has over a decade of experience across independent and network agencies, will lead Kulfi’s creative direction as the company enters its next phase. He joins Kulfi after eight years at Schbang, where he rose to become National Creative Head. Most recently, he served as Executive Creative Director at Leo Burnett. Over the years, he has worked on campaigns including the brand identity for Raw Pressery and projects for Fevicol, Fevikwik, Jeep, Mattel (Hot Wheels and Barbie), H&M and Amazon Prime Video.
Jayson D’Mello will lead Kulfi’s investments in AI and agentic workflows, building systems across the company’s intelligence, strategy and production functions. Abhimanyu Singh will focus on developing client-facing products across cultural intelligence, creative systems, analytics and distribution. Abhinandan Jain will oversee the company’s financial strategy as Kulfi expands its creative capabilities, platform infrastructure and global ambitions.
Advait Gupt, Co-founder & CEO of Kulfi Collective, said: “We’ve spent the last few years asking ourselves what a modern creative company should actually look like. For us, the answer was clear: it has to be faster, more intelligent, more collaborative, and much closer to culture itself. These leadership changes are about building the team that can help us do that at scale.”
Akshat Gupt, Chief Creative Officer and Co-founder at Kulfi Collective, added: “Aditya joins us at a deeply important moment in Kulfi’s journey. As we rethink how creativity is built, scaled and experienced in an AI-native world, we needed a leader who understands both creative ambition and organisational transformation. He has built and led large creative teams, driven exceptional work across categories, and understands how to put systems in place without losing the soul of the craft. That balance is incredibly important to us as we build the future of Kulfi.”
Aditya Mehendale said: “What really stood out to me about Kulfi was that it doesn’t define itself by the medium. In 2026, the lines between mainline, digital, entertainment and tech are all blurring anyway. Kulfi’s focus is simply on creating work that genuinely leaves a mark on culture. That changes the way you think creatively; you stop thinking in deliverables and start thinking about impact and influence. To me, what makes Kulfi exciting is its ambition to create work that isn’t just served to people, but that they actually want to seek out, participate in, and remember.”
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