Billboard India appoints Preeti Nayyar as COO

Billboard India, launched in partnership with Other Side Ventures Pvt. Ltd., has announced the appointment of Preeti Nayyar as Chief Operating Officer (COO). A seasoned media and entertainment leader with over 25 years of experience across print, radio, television, movie marketing, and the music industry, Nayyar will spearhead the brand's operational growth and business expansion in India.

In her role as COO, Nayyar will oversee Billboard India's business operations, P&L management, revenue growth, strategic partnerships, and industry relations. She will play a critical role in establishing Billboard India as the definitive platform connecting artists, fans, industry stakeholders, and brands while driving the next phase of growth for the iconic global music brand in one of the world's most dynamic music markets.

“Nayyar brings with her a wealth of experience from leadership roles across some of the world's most influential media and entertainment companies, including Universal Music Group, Disney, Radio Mirchi, and the India Today Group. Most recently, she spent nearly nine years building and scaling UMG For Brands, Universal Music Group's culture and music marketing division, from the ground up across India and Asia, creating impactful partnerships between artists, music, culture, and brands,” stated a press release.

Her appointment comes at a pivotal moment for Billboard India, which recently launched to document, celebrate, and amplify the extraordinary diversity of Indian music across languages, genres, and geographies. Through its editorial coverage, charts, lists, awards, live experiences, and industry initiatives, Billboard India aims to provide a global platform for Indian artists while strengthening the country's music ecosystem.

Commenting on the appointment, Priyanka Khimani, the driving force behind bringing Billboard India to the country, said, “I couldn’t be more thrilled to have Preeti take the reins as COO. I’ve watched her quietly build a stellar career across different facets of media. Her knowledge and instincts in navigating brands and revenue partnerships, along with operational insights, is a tremendous asset. She understood the vision for Billboard India from the word go, and the team is delighted to be launching under her leadership.”

Speaking on her appointment, Preeti Nayyar, Chief Operating Officer, Billboard India, said, "India's music industry is undergoing a remarkable transformation, with artists, audiences, and businesses contributing to an ecosystem that is more vibrant and influential than ever before. Billboard is one of the most trusted and iconic music brands in the world, and the opportunity to build and grow its India chapter at such a defining moment is incredibly exciting. I look forward to working closely with Priyanka, our partners, artists, labels, and the wider industry to create a platform that celebrates music culture, drives meaningful industry conversations, and delivers value for artists, fans, and brands alike."