Preeti Nayyar Joins Billboard India as New COO
Most recently, Nayyar spent nearly nine years at Universal Music
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Published: Jun 10, 2026 4:48 PM | 2 min read
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- Billboard India has appointed Preeti Nayyar as Chief Operating Officer (COO) to lead its business operations and growth strategy in India.
- Nayyar brings over 25 years of experience in the media and entertainment industry, having worked with major companies like Universal Music Group, Disney, and Radio Mirchi.
- In her role, she will oversee business performance, revenue generation, strategic alliances, and partnerships, aiming to enhance Billboard India's position in the music industry.
- Billboard India seeks to promote India's diverse music landscape and provide global visibility to Indian artists through various initiatives, including editorial content, music charts, and live events.
Billboard India, launched through a partnership with Other Side Ventures Pvt. Ltd., has appointed Preeti Nayyar as its Chief Operating Officer (COO). With more than 25 years of experience in the media and entertainment industry, Nayyar will lead the company's business operations and growth strategy in India.
In her new role, she will be responsible for overseeing overall business performance, revenue generation, profit and loss management, strategic alliances, and industry partnerships. She will also play a key role in strengthening Billboard India's position as a leading platform that connects artists, audiences, brands, and industry professionals.
Nayyar brings extensive experience from working with some of the biggest names in media and entertainment, including Universal Music Group, Disney, Radio Mirchi, and the India Today Group. Most recently, she spent nearly nine years at Universal Music Group, where she helped establish and grow UMG For Brands across India and Asia. The division focused on creating collaborations between artists, music culture, and brands.
Her appointment comes shortly after Billboard India's launch, which aims to showcase and promote India's diverse music landscape across different languages, genres, and regions. Through its editorial content, music charts, rankings, awards, live events, and industry initiatives, the platform seeks to provide greater global visibility to Indian artists while supporting the growth of the country's music ecosystem.
Commenting on the appointment, Priyanka Khimani, who played a key role in bringing Billboard India to the country, said that Nayyar's deep understanding of media, brand partnerships, revenue growth, and business operations makes her the ideal leader for the next phase of the company's journey. She added that Nayyar immediately understood the vision behind Billboard India and will be instrumental in shaping its future.
Speaking about her new role, Preeti Nayyar said that India's music industry is witnessing rapid growth and transformation, driven by artists, audiences, and businesses alike. She added that Billboard is one of the world's most respected music brands, and leading its India operations at such an important time is an exciting opportunity. Nayyar said she looks forward to working with artists, labels, partners, and industry stakeholders to build a platform that celebrates music, encourages meaningful industry discussions, and creates value for fans, creators, and brands.
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