coo
ganguly?blur=25

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

fortune oil ad?blur=25

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

exchange4media Staff Jan 4, 2021 2:07 PM

cuisines?blur=25

The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs

exchange4media Staff Nov 20, 2020 6:15 PM

Yadvinder Singh Guleria, HMSI?blur=25

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons

Simran Sabherwal Nov 18, 2020 10:46 AM

Dummy image?blur=25

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

vidhu sagar?blur=25

Vidhu Sagar, Managing Director - India, MediaDonuts, examines the recourse marketers may take to trace digital fingerprints in the absence of third-party cookies

Vidhu Sagar Nov 3, 2020 11:52 AM

DB webinar?blur=25

The esteemed panel will discuss the growth potential and the changing demographics in media consumption across non-metros

exchange4media Staff Nov 3, 2020 8:23 AM

piyush yadav?blur=25

He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience

exchange4media Staff Nov 2, 2020 3:03 PM

pwc?blur=25

The report by PricewaterhouseCoopers says that subscription video on demand will be the prime driver of revenue, increasing at a 30.7% CAGR from US$708mn in 2019 to US$2.7bn in 2024

exchange4media Staff Oct 22, 2020 1:44 PM

anurag kumar?blur=25

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

ajay motwani?blur=25

We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM

rishi?blur=25

Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

DOOH and Third Party Cookies?blur=25

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

gunjan shah?blur=25

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

zeta?blur=25

Prior to this, Sen was associated with Myntra as SVP, CHRO, Head Consumer Experience and Corporate Services

exchange4media Staff Sep 29, 2020 12:32 PM

team pumpkin?blur=25

Lalan’s last stint was at IndiaFirst Life, leading their Digital Sales channel

exchange4media Staff Sep 10, 2020 6:45 PM

RS Sodhi?blur=25

At the e4m eConclave, MD of Amul RS Sodhi revealed that having a diversified product portfolio and multi-channel distribution worked very well for the dairy brand during the lockdown

exchange4media Staff Aug 17, 2020 8:32 AM

starchef?blur=25

The 12-part YouTube series was conceptualised to leverage the dramatic rise in in-home cooking since the outbreak of the pandemic

exchange4media Staff Aug 7, 2020 1:01 PM