Publishers’ revenue too may take a hit, say industry experts

Javed Farooqui Aug 9, 2022 8:39 AM


With cookies expected to phase out sooner or later, the advertising world is busy drawing a blueprint to come up with solutions that will help them navigate the post-cookie world

Javed Farooqui Aug 5, 2022 9:04 AM

Anand Jain?blur=25

In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses

Kanchan Srivastava Aug 3, 2022 8:11 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 30, 2022 8:05 AM


Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for the first time, say experts

Javed Farooqui Jul 29, 2022 8:30 AM


The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace cookies

exchange4media Staff Jul 28, 2022 8:44 AM

John cook?blur=25

In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future

Neeta Nair Jun 24, 2022 8:54 AM

simon cook?blur=25

Cook speaks to Naziya Alvi Rahman, Editor, e4m, about bringing the festival back on ground after two years & more

Naziya Alvi Rahman Jun 21, 2022 5:34 PM


Mohit Gopal & Sudhir Sehgal have been elevated as COO & CBO respectively, and Narendra Babu, Mohit Bedi, and Vineet Sethi have been appointed

exchange4media Staff Jun 7, 2022 5:15 PM

Symphony Campaign?blur=25

The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years

exchange4media Staff Jun 6, 2022 8:01 AM


Based out of Chandigarh, Mahant brings to the channel his creative and marketing strengths with an aim to expand its reach and popularity

exchange4media Staff May 26, 2022 3:20 PM


Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising

Ramneek Chadha May 16, 2022 8:28 AM

Cannes Lions?blur=25

The shortlist juries will take part in judging entries remotely

exchange4media Staff May 14, 2022 8:01 AM

cookieless engagement?blur=25

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more

Katie Secret May 11, 2022 12:36 PM


Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting

Kanchan Srivastava Apr 26, 2022 8:56 AM


Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM