The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal

exchange4media Staff Jul 21, 2021 11:17 AM


Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business

exchange4media Staff Jul 2, 2021 12:16 PM

john cook?blur=25

At the e4m-eTechmanch, VMLY&R Global CEO Jon Cook shared that it's important for brands to reconnect with consumers with their old, pre-pandemic equity

exchange4media Staff Jun 28, 2021 12:56 PM


Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising

exchange4media Staff Jun 28, 2021 8:31 AM


The tech giant said that the Privacy Sandbox initiative needs more time to get it right

exchange4media Staff Jun 25, 2021 7:01 AM

What's On My Plate?blur=25

The show will air Anushka Sen’s culinary skills & Vir Das' wit on Snapchat Discover

exchange4media Staff Jun 17, 2021 5:57 PM


The product allows advertisers to effectively deliver ads across MGID’s portfolio

exchange4media Staff Jun 7, 2021 2:30 PM

Silvia Sparry?blur=25

Sparry previously served as VP of Global Operations & Platforms at the media company 

exchange4media Staff Jun 3, 2021 3:11 PM

Vinod Cookware?blur=25

Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes

exchange4media Staff May 23, 2021 4:00 PM

Mukund Cairae?blur=25

Besides building up Ten Sports Pakistan business, Cairae also played a key role in the launch of ZEE5 in the Asia Pacific

exchange4media Staff May 21, 2021 8:13 AM

Siddharth Jain?blur=25

In his new role, Jain will be focusing on innovating and designing the next generation analytical solution delivery models to drive win-win solutions for clients and the company

exchange4media Staff May 11, 2021 2:54 PM

niti kumar?blur=25

In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India

exchange4media Staff May 11, 2021 7:16 AM


This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers

exchange4media Staff May 4, 2021 2:48 PM


Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM


Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM


The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones

exchange4media Staff Apr 18, 2021 10:00 AM

Chef Vs Fridge?blur=25

The show, hosted by chef Vicky Ratnani and actor Gaurav Gera, will be aired on Zee Café, Zee Café HD along with 5 other ZEE channels, and stream on Zee5, starting April 25

exchange4media Staff Apr 15, 2021 12:45 PM