The campaign video features Michelin star chKhanna showcasing his love language - cooking

exchange4media Staff Mar 20, 2023 3:06 PM


The scholarship offers a fully-funded place on the Cannes Lions Brand Marketers and Creative Academies

exchange4media Staff Feb 25, 2023 9:31 AM

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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach

Kanchan Srivastava Feb 23, 2023 9:19 AM


Morrisett was known as an experimental educator for using TV as a medium of education

exchange4media Staff Jan 25, 2023 11:15 AM

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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers

Shantanu David Jan 16, 2023 9:06 AM

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Directly mainly at Gen Zs, the campaign will be promoted on digital & social platforms, primarily YouTube, Facebook & Instagram

exchange4media Staff Jan 15, 2023 2:00 PM


The show will air every Monday to Friday at 9:00 PM on Sony Entertainment Television and stream on SonyLiv

exchange4media Staff Jan 3, 2023 3:05 PM

e4m Programmatic?blur=25

At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic

exchange4media Staff Dec 21, 2022 10:44 AM


At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media

exchange4media Staff Dec 20, 2022 2:55 PM


By upping the pricing for iOS users, Elon Musk aims to circumvent Apple's 30% tax on payments on App Store

exchange4media Staff Dec 8, 2022 1:29 PM


During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years

exchange4media Staff Dec 1, 2022 8:17 AM


Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out

Nilanjana Basu Nov 21, 2022 8:29 AM


Chandrasekharan will oversee development of feature films and web series in southern languages

exchange4media Staff Oct 17, 2022 8:44 AM


The outdoor campaign in the backwaters of Kerala has been conceptualised by Tribes Communication

exchange4media Staff Oct 5, 2022 11:00 AM


The main film of the campaign has lyrics with words from many regional languages

exchange4media Staff Oct 2, 2022 8:00 AM


Publishers’ revenue too may take a hit, say industry experts

Javed Farooqui Aug 9, 2022 8:39 AM