Date-wise News

Samsung's Surprise Media Move: Why integration may have trumped scale

Samsung Chooses Cheil India for Integrated Media Strategy?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities

Ganapathy Viswanathan 14 minutes ago

Rudrakshi Razdan named Head of Brand Marketing at Niva Bupa Health Insurance

Rudrakshi Razdan Takes Charge as Head of Brand Marketing at Niva Bupa?blur=25

Rudrakshi Razdan has been with the firm for over 4 years

e4m Desk 52 minutes ago

Cannes Voices: Anisha Iyer on judging media creativity in the age of fragmented attention

Anisha Iyer?blur=25

As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft

Aryendra Khan 1 hour ago

Has the attention economy entered its subscription era?

Is the Attention Economy Shifting Towards Subscription Models??blur=25

After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions

Shantanu David 1 hour ago

Digital is now one of the three principles guiding Coca-Cola’s growth: Ambuj Deo Singh

Ambuj Deo Singh?blur=25

Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation

Sunidhi Vijay 1 hour ago

One agency, one mandate, one big question: Is Cheil ready for Samsung's media mandate?

cheil?blur=25

The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing

Imran Fazal 1 hour ago

Tata Motors ropes in Ejaz Takey as Head - SUV Marketing

Ejaz Takey Joins Tata Motors as Head of SUV Marketing?blur=25

Prior to this, Ejaz Takey was Head of Brand at Mahindra & Mahindra

e4m Desk 1 hour ago

Ankit Banga elevated to COO at Kinnect; Gaurav Dudeja joins as CBO

Ankit Banga Becomes COO at Kinnect; Gaurav Dudeja Appointed CBO?blur=25

Gaurav Dudeja was previously serving as the CEO of FCB Interface

e4m Staff 1 hour ago

Kenny Gold named Global Chief Creator Officer at Edelman

Kenny Gold Joins Edelman as Global Chief Creator Officer?blur=25

Kenny Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator

e4m Staff 1 hour ago