Kenny Gold named Global Chief Creator Officer at Edelman
Kenny Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator
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Published: Jun 4, 2026 8:17 AM | 2 min read
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- Kenny Gold has been appointed as Global Chief Creator Officer at Edelman, transitioning from his previous role as Managing Director and Head of Social and Creator at Deloitte Digital.
- In his new position, Gold will lead Edelman Creator globally, focusing on enhancing the firm’s creator capabilities and integrating them with social, paid, and performance strategies.
- Gold will report to Tristan Roy, President of Integrated Solutions & Delivery, who emphasized the growing importance of creator-led initiatives for brands.
- Gold has a history of leading successful campaigns, including P&G's #DistanceDance with TikTok creator Charli D’Amelio, and is recognized as a speaker at major industry events.
Edelman has appointed Kenny Gold as Global Chief Creator Officer. He joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator.
In this role, Gold will lead Edelman Creator globally, advancing the firm’s creator capabilities and further integrating creator with social, paid and performance. He will report to Tristan Roy, President, Integrated Solutions & Delivery.
“Creator has become one of the most important drivers of growth, relevance, opinion and business impact for brands today, and clients are increasingly looking for creator-led ideas and solutions across creative, social, paid and performance,” said Roy. “Kenny brings a rare combination of strategic vision, operational expertise and deep understanding of culture and platforms. He has built and scaled creator businesses at the highest level, and he is exactly the right leader to help accelerate Edelman’s global creator offering and deliver even greater value for our clients.”
Earlier in his career, Gold led social at Grey Group, where he developed P&G’s #DistanceDance campaign with TikTok creator Charli D’Ameli. He is a frequent speaker at major industry events including Cannes Lions, SXSW and CES.
“Edelman sits at the intersection of culture, communications, marketing and trust in a way very few firms can,” said Gold. “In an era where AI and creator are reshaping the industry, trust sits at the center of both. For 26 years, Edelman has helped businesses understand how trust shapes behavior, influence and decision-making globally. That foundation, combined with the firm’s creative ambition, global scale and integrated capabilities, creates an incredible opportunity to build creator programs that are culturally relevant, business-driving and built for the future.”
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