deloitte-digital

The Experience Economy: Why Treatonomics is rewriting the rules of marketing

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

Kenny Gold named Global Chief Creator Officer at Edelman

Kenny Gold Joins Edelman as Global Chief Creator Officer?blur=25

Kenny Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator

e4m Staff Jun 4, 2026 8:17 AM

e4m MarTech Zone: Experts say businesses are investing more in MarTech

e4m MarTech Zone-MarTech for a New World?blur=25

In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19

exchange4media Staff May 13, 2020 8:26 AM