Authors

M. Gautham Machaiah

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Senior Media Professional

Safe Harbour under scrutiny: Can social media platforms remain mere spectators?

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Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 24, 2026 12:44 PM

Manufacturing Miracles: How social media turns belief into business

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Manifestation reels do not just sell hope; they convert faith into engagement, engagement into distribution, and distribution into revenue, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 11, 2026 10:38 AM

The shadow war: How ‘dark ads’ are rewriting the rules of marketing

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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

The politics of branding: How Joseph Vijay is engineering a new visual identity

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Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands

M. Gautham Machaiah May 19, 2026 3:44 PM