Divya Rao appointed Marketing Lead for India at Duolingo English Test
Divya Rao has previously held roles at Netflix, TikTok, and ByteDance
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Published: Jun 4, 2026 12:14 PM | 1 min read
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- Divya Rao has been appointed as the Marketing Lead for Duolingo English Test (DET) in India, where she will oversee the brand's marketing strategy.
- Her focus will be on increasing brand awareness, enhancing student engagement, and forming strategic partnerships.
- Rao brings over 12 years of strategic marketing experience, having previously worked with major brands such as Netflix, TikTok, and ByteDance.
- At Netflix India, she played a significant role in marketing campaigns for popular shows and films, and has experience in building partnerships across various entertainment sectors.
The Duolingo English Test (DET) has appointed Divya Rao as Marketing Lead for India. In her new role, she will lead the brand’s marketing strategy in India, focusing on building awareness, driving student engagement, and developing strategic partnerships.
Rao has over 12 years of strategic marketing experience and has worked with leading global consumer and entertainment brands, including Netflix, TikTok, and ByteDance.
In her five years at Netflix India, Rao was a key member of the marketing team, where she conceptualised and executed large-scale campaigns. She has driven brand growth and audience engagement for popular shows and films including Money Heist, Stranger Things, Heeramandi, Khakee, The Royals, and Taskaree, among others.
Prior to Netflix, Rao led entertainment marketing and partnerships at TikTok, ByteDance, and Eros Now.
Rao built strategic partnerships with film studios, OTT platforms, TV networks, music labels, and sports organisations. She worked on entertainment partnerships and launch integrations for films, OTT releases, and live programming with leading studios and platforms.
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