bytedance
Chhandita Nambiar?blur=25

Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users

Shreshtha Verma Feb 18, 2020 3:52 PM

Sameer Singh?blur=25

Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns

Shikha Paliwal Jan 16, 2020 9:17 AM

Facebook Lasso?blur=25

It was earlier reported that Facebook planned to launch its short-video sharing app Lasso in India to compete with TikTok

exchange4media Staff Jan 14, 2020 5:36 PM

e4m South Conclave?blur=25

The exchange4media Conclave - South 2019 was held on Friday, 22nd November, at Taj MG Road, Bangalore under the theme 'Brands & Consumers: The New Connections'

exchange4media Staff Nov 23, 2019 9:51 AM

e4m South Conclave?blur=25

Navinn Seksaria, MD, J.G. Hosiery and Satya Prabhakar, Founder & CEO, Sulekha will deliver Keynote speeches, while Dr A. Velumani, Creator, Thyrocare will deliver the Valedictory address

exchange4media Staff Nov 21, 2019 8:59 AM

Martin Sorrell?blur=25

Sorrell broadly spoke about how India is a vibrant market for advertisers and marketers

exchange4media Staff Nov 21, 2019 8:28 AM

ByteDance?blur=25

It has been reported that ByteDance spends about $15 million - $20 million per month on marketing in India

exchange4media Staff Oct 31, 2019 1:26 PM

Sameer Singh?blur=25

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

ByteDance?blur=25

The results for the TikTok owner have been better than expected, say media reports

exchange4media Staff Sep 30, 2019 3:01 PM

TikTok?blur=25

Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base

Shikha Paliwal Aug 16, 2019 8:12 AM

byte?blur=25

Prior to this, Tyagi was Product and Marketing Head, Digital, at Zee Media Corporation

exchange4media Staff Jul 17, 2019 7:37 PM

Anusha Shenoy?blur=25

Prior to joining ByteDance, Shenoy was working as Communications Lead at Uber Eats- India & South Asia.

Ruhail Amin May 28, 2019 8:58 AM

Sameer Singh ByteDance?blur=25

Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India

exchange4media Staff May 21, 2019 5:19 PM

TikTok?blur=25

Industry experts say the ban on the video-sharing app will hit its growth but with necessary changes the impact will be short term

Shweta Raaj Singh Apr 18, 2019 9:03 AM