Swati Borda joins JioStar as Associate Director – Key Accounts, Influencer Marketing
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
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Published: Apr 9, 2026 5:28 PM | 1 min read
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Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing.
In her new role, Borda will work on key account management and influencer-led brand initiatives, at a time when media companies are increasingly integrating creator ecosystems into their advertising strategies.
Prior to this, she held roles across digital and marketing firms including ShareChat, Korra, ByteDance, Buzzone and Cookie Digital, where she worked across influencer marketing, brand solutions and client strategy.
Her experience spans building and executing digital campaigns, with a focus on influencer collaborations and branded content.
Borda holds an MBA in Marketing and HR from the Indian Institute of Planning and Management and a BBA from Symbiosis International University.
Her appointment comes as influencer marketing continues to see increased adoption among advertisers, with platforms and publishers strengthening in-house capabilities to service brand partnerships.
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