PHD Media appoints Vinita Shrivastav as VP – Business Planning to lead Marico mandate
Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning
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Published: Jan 28, 2026 2:19 PM | 1 min read
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PHD Media has appointed Vinita Shrivastav as Vice President – Business Planning. She will lead the agency’s Marico business.
Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning. Recognised as Campaign Asia’s Best South Asian Strategic Planner, she is known for creating insight-led, scalable growth platforms across categories.
Shrivastav began her career in research at TAM Media and progressed to leadership roles at Reliance and Zee. She later contributed to Mindshare’s core strategy team, led marketing at IN10 Media, and most recently managed L’Oréal’s business at Wavemaker.
At PHD Media, Shrivastav will lead the Marico mandate, focusing on strategic innovation, business growth, and integrated media solutions, collaborating closely with both Marico and agency leadership to build scalable, long-term brand value.
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