Virakti Rustogi Named Vice President – Media at Crayons
Previously, Virakti Rustogi served as a Branch Head at Bharat Media Group
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Published: Jan 20, 2026 8:33 AM | 1 min read
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Crayons has appointed Virakti Rustogi as Vice President - Media, entrusting her with leadership of the agency’s media function across its branches while sharpening its integrated and performance-driven approach to client communication across the marketing funnel.
Rustogi brings more than two decades of experience in advertising and media, spanning FMCG, consumer durables, digital platforms and direct-to-consumer brands, having worked with companies such as Reckitt Benckiser, PepsiCo, Bombay Shaving Company, Mother Dairy, Daikin, Toshiba, Mitsubishi and Canon, along with digital-first platforms including LINE Messenger and VMate.
Prior to joining Crayons, Rustogi served as a Branch Head at Bharat Media Group, where she led new business development, crafted strategic media and digital solutions, and nurtured long-term client relationships.
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