crayons
Boycott

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Akshay Kumar

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

Anushka

The new ad campaign showcases Anushka playing a cop for the first time

exchange4media Staff Sep 3, 2019 1:57 PM

APL Apollo Delhi Capitals

APL Apollo has also appointed The Crayons Network to kick off a 360-degree brand campaign to leverage the association with Delhi Capitals and the IPL

exchange4media Staff Mar 28, 2019 1:20 PM

CrayonsAdvertising

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff Dec 28, 2018 11:37 AM

Assam tourism Priyanka Chopra

This year the film has been shot at various locations in Assam. The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

exchange4media Staff Oct 22, 2018 3:30 PM

The campaign shifts the focus from Rhinos, aims to paint a more holistic picture of the state of Assam and everything it can offer tourists

Venkata Susmita Biswas Oct 25, 2017 7:44 AM

Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

Linen Lintas wins the Grand Prix with 2 Golds and 1 Bronze. JWT India wins 3 Bronze and 1 Silver

exchange4media Staff Apr 11, 2015 11:41 PM

Fun comes alive with Camel Crayons: R K Swamy BBDO’s new TVC

The TVC drives the core brand message of ‘fun and enjoyment,’ featuring fun-filled situations within natural ambience where children express themselves, giving wings to their imagination with Camel Crayons

exchange4media Staff Aug 23, 2014 9:27 AM

Can good advertising determine the outcome of the 2014 Lok Sabha elections?

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Goldmine joins roster of agencies for MTNL mandate

The win comes on the back of a multi-agency pitch process that began in early 2012. The agency’s Delhi office will handle the creative and media duties

exchange4media Staff Jun 8, 2013 8:41 PM

Goldmine Advertising joins roster of agencies for MTNL mandate

The win comes on the back of a multi-agency pitch process that began in early 2012. The agency’s Delhi office will handle the creative and media duties

exchange4media Staff Jun 7, 2013 7:11 PM

Goldmine Advertising joins roster of agencies for MTNL mandate

The win comes on the back of a multi-agency pitch process that began in early 2012. The agency’s Delhi office will handle the creative and media duties

exchange4media Staff Jun 7, 2013 3:20 PM

SEBI assigns creative duties to Ogilvy India

The regulatory body for stocks, mutual funds and other segments of capital market had recently announced Dentsu as its media AoR

exchange4media Staff Dec 5, 2012 11:15 PM

Dentsu Media bags SEBI’s media mandate

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Dec 1, 2012 8:33 PM

SEBI awards media mandate to Dentsu Media

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Nov 30, 2012 6:36 PM

DAVP calls agencies for ‘Bharat Nirman’ campaign

DAVP has called nine agencies in the capital for new ‘Bharat Nirman’ campaign. Size of the account is approximately Rs 40-50 cr

Deepika Bhardwaj Jun 1, 2012 1:44 AM

National Housing Bank empanels six agencies

National Housing Bank ropes in Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman to handle its advertising duties for the next three years

Deepika Bhardwaj Apr 26, 2012 8:20 AM

Flashed Yesterday: ITDC empanels 12 agencies in Delhi

India Tourism Development Corporation (ITDC) has empanelled 12 agencies in Delhi post a multi-agency pitch that was initiated in November last year

Deepika Bhardwaj Feb 7, 2012 7:15 AM

ITDC empanels 12 agencies in Delhi

India Tourism Development Corporation (ITDC) has empanelled 12 agencies in Delhi post a multi-agency pitch that was initiated in November last year

Deepika Bhardwaj Feb 6, 2012 3:41 PM