media
In his new role, Singh will shape editorial strategy and strengthen the brands’ journalism across digital and emerging formats
The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem
Imran Fazal Aug 21, 2026 3:59 PM
Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period
e4m Staff Aug 21, 2026 2:45 PM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation
Kanchan Srivastava Aug 21, 2026 8:55 AM
A look at veteran journalist Navika Kumar’s three-decade journey in Indian television news, from political interviews to prime-time debates and editorial leadership
e4m Staff Aug 21, 2026 8:28 AM
Prior to this, Nandan Srivastava was with Jantantra TV for about three years
e4m Staff Aug 20, 2026 7:30 PM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Ravalnath Joshi Aug 20, 2026 1:08 PM
The account had been with Interpublic Group of Cos. before Omnicom acquired it
e4m Staff Aug 20, 2026 12:08 PM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
At Uber Advertising, Selen Ozkan served as Head of CPG, Grocery & Retail EMEA
Ginsberg joins from Starcom where she served as President - Investment
The company shared the news of her appointment through a social media post
e4m Staff Aug 19, 2026 10:54 AM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Win comes after a multi-agency review; mandate covers both Policybazaar and Paisabazaar
Tasmayee Laha Roy Aug 19, 2026 8:10 AM
Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team
e4m Staff Aug 18, 2026 7:24 PM
Pradeep Bhandari has been appointed National Media Co-Convener of the BJP’s new national media team
e4m Staff Aug 18, 2026 5:04 PM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
Guest Column: Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, on Rahul Gandhi’s political journey from a projected succession to repeated rises, setbacks and comebacks
Vikkramm Chandirramani Aug 18, 2026 1:19 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
Anil Baluni has been associated with the BJP’s national media operations since 2017
e4m Staff Aug 18, 2026 11:23 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
Shantanu David Aug 18, 2026 8:25 AM
Deepessh D has been with Hyundai Motor since 2021 and was earlier Brand and Media Strategy Head
Mhaske will work alongside social media co-convenors Priti Gandhi, Shivanand Dwivedi, Alok Bhatt and Arun Yadav
e4m Staff Aug 17, 2026 4:48 PM
CEO and Editor-in-Chief Rahul Kanwal told e4m the network is applying a 360-degree multimedia approach spanning television, YouTube, digital and social media
Ruhail Amin Aug 17, 2026 4:36 PM
the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consistency required to qualify for monetisation
e4m Staff Aug 17, 2026 4:24 PM
Saagar will handle an expanded portfolio comprising Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence
e4m Staff Aug 17, 2026 3:14 PM
Guest Column: Karan Taurani, EVP at Elara Capital, says removing the 12-minute-per-hour TV advertising cap is directionally positive, but estimates it could increase industry ad revenue by just ~1–3%
Karan Taurani Aug 17, 2026 11:11 AM
His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others
e4m Staff Aug 17, 2026 10:47 AM
Before joining Signpost India, he spent nearly two decades with The Times Group
e4m Staff Aug 17, 2026 10:32 AM
Alongside his CMO mandate, Mahadev also headed digital growth for the ZEE Network
e4m Staff Aug 17, 2026 9:22 AM