Impactful Independence Day campaigns that stood out
Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore
BBDO India names Edward Gunn as Head of Planning, Mumbai
How brand extension and non-advertising revenue will define the future of print players
What advertisers want media companies to know
White Rivers Media celebrates its 6th Anniversary with #WRMturns6
Launches an e-book, ‘Everything a marketer needs to know about Hashtags’ as a give back to the industry
How brand extension and non-advertising revenue will define the future of print players
According to industry veterans, a quantum shift from advertising to non advertising revenue will be a critical factor for print players to stay releva...
Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore
The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.
Lokmat produces and launches a short film on intolerance with ‘Perspective’
The film has crossed over 5 lakh views in 2 days across all social platforms with people conversing on the same
Sejal Shah named Managing Partner and Head of Publicis Media Exchange
Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all Publicis Media clients across...
Is collaboration the way forward for media industry?
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
With new channel, Sony eyes a piece of Rs 800 cr Marathi entertainment market
SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the...
Content in the age of attention deficit disorder
Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Defici...
Here's what media houses want advertisers to understand
Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the...
Zee TV's Deepak Rajadhyaksha resigns, to join Viacom18 Media
The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati
Movie Marketing: How social media leads the way
Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection
NDTV Q1: Broadcast arm declares first profit in four years, website traffic up by 50%
NDTV Convergence recorded revenue of Rs 37 crores, with Profit After Tax of Rs 4 crores
MediaCom wins Mars’ global media account
Mars Inc. chose MediaCom following a competitive pitch launched after the brand reviewed its media account in January.
Markets Mojo appoints Alok Nair as CEO for its soon-to-start media business
Markets Mojo has also appointed Don Zarrar as Chief of Sales and Sanjay Bhoir as Chief of Operations for the yet-to-be named venture
Mathrubhumi Media School inaugurated
The Mathrubhumi Media School will offer PG Diploma courses in print and broadcast journalism
Encouraging FMCG ad spends indicate healthy growth for Adex in 2018
FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year
SC restraints media from interviewing Bihar's minor rape victims or showing their blurred images
The Supreme Court said that the victims of sexual abuse or sexual offences should not be required to re-live the trauma of the horrifying incident
Why ad campaigns of Tata Motors, Dove & Nescafe won gold at ICMA 2017?
A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand storie...
IMPACT's 40 Under Forty Media Mavens: Saying it right
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...
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Dish TV India awards media mandate to Initiative
Initiative will handle the entire media portfolio of both the brands including the digital mandate and play a pivotal role in extending Dish TV India’...
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
He is said to be considering various offers and will take a decision soon