The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff 1 hour ago

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff 3 hours ago

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff 5 hours ago

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

exchange4media Staff 6 hours ago

The mandate includes digital creative strategy, social media campaign creation and performance marketing

exchange4media Staff 22 hours ago

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff 1 day ago

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff 1 day ago

Rungta will be based in Bangalore and will report to Rico Chan, Co-Head APAC, Verizon Media

exchange4media Staff 1 day ago

An impressive line-up of speakers at the launch event of MediaCom's flagship thought leadership & innovation lab, Blink_live share insights on ‘Decoding Growth in a Slowdown’

exchange4media Staff Sep 18, 2019 8:46 AM

Bajaj was associated with Economic Times for over eight years

exchange4media Staff Sep 17, 2019 1:00 PM

The account will be handled out of the agency’s Mumbai office

exchange4media Staff Sep 16, 2019 5:54 PM

They have forged a deal with marketing campaigns for Jabariya Jodi, Judgementall Hai Kya and Dream Girl

exchange4media Staff Sep 16, 2019 2:21 PM

Appointed in 2016, Kapoor was responsible for financial strategy, corporate finance and fostering the company's investor relationships

exchange4media Staff Sep 13, 2019 1:52 PM

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more

Shikha Paliwal Sep 13, 2019 8:10 AM

Prabhu has been associated with Zee Media Corporation Limited, The Times of India, Popular Prakashan and Stardust in the past

exchange4media Staff Sep 12, 2019 11:44 AM

In his previous stints Nair has held leadership positions in Reliance Jio, Star TV & OneChannel Media

exchange4media Staff Sep 12, 2019 10:17 AM

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

The mandate includes managing the brand’s TV media duties across markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics

exchange4media Staff Sep 11, 2019 4:17 PM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM