media
Tribes will serve Havas’ clients across industries with specialists embedded into every stage of the campaign process to drive results
exchange4media Staff 5 hours ago
Madison Media will be responsible for the brand's entire media mandate including print, television, radio, outdoor and digital
exchange4media Staff 10 hours ago
Starting this month, Media Mic will oversee an integrated communications mandate covering brand and corporate communications for Stylam
exchange4media Staff 11 hours ago
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
exchange4media Staff 1 day ago
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
The campaign has garnered a reach of over 100,000 in a span of 10 days
exchange4media Staff Sep 29, 2020 4:23 PM
The agency will be handling the social media presence for the brand's entire range of luxury products in the India region
exchange4media Staff Sep 28, 2020 3:15 PM
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
Nafisa Shaheen Sep 28, 2020 8:44 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes
exchange4media Staff Sep 25, 2020 4:11 PM
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Noel Dsouza Sep 23, 2020 8:46 AM
Teamwork Communications Group is offering volunteer PR and Media relations services to StepOne in a bid to help the organization widen its reach and impact
exchange4media Staff Sep 22, 2020 7:37 PM
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people
exchange4media Staff Sep 22, 2020 12:41 PM
While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty
exchange4media Staff Sep 22, 2020 12:04 PM
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Noel Dsouza Sep 22, 2020 9:29 AM
Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium
Eularie Saldanha Sep 22, 2020 9:12 AM
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
exchange4media Staff Sep 21, 2020 4:04 PM
Designed by its creative agency, AndAnd Brand Partners, the campaign has a series of fun posts that associate cricket with Dunkin’ products
exchange4media Staff Sep 21, 2020 2:59 PM
