media
havas?blur=25

Tribes will serve Havas’ clients across industries with specialists embedded into every stage of the campaign process to drive results

exchange4media Staff 5 hours ago

joy?blur=25

Madison Media will be responsible for the brand's entire media mandate including print, television, radio, outdoor and digital

exchange4media Staff 10 hours ago

media mic?blur=25

Starting this month, Media Mic will oversee an integrated communications mandate covering brand and corporate communications for Stylam

exchange4media Staff 11 hours ago

Restaurants Revival in Mumbai?blur=25

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza 14 hours ago

media and entertainment?blur=25

The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19

exchange4media Staff 1 day ago

New OOH Inventories?blur=25

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza 1 day ago

Reebok?blur=25

The campaign has garnered a reach of over 100,000 in a span of 10 days

exchange4media Staff Sep 29, 2020 4:23 PM

filter coffee co?blur=25

The agency will be handling the social media presence for the brand's entire range of luxury products in the India region

exchange4media Staff Sep 28, 2020 3:15 PM

Influencers?blur=25

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

groupm?blur=25

‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

Covid OOH Ads Return in Mumbai?blur=25

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

teamwork?blur=25

Teamwork Communications Group is offering volunteer PR and Media relations services to StepOne in a bid to help the organization widen its reach and impact

exchange4media Staff Sep 22, 2020 7:37 PM

laqshya?blur=25

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

madison?blur=25

While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty

exchange4media Staff Sep 22, 2020 12:04 PM

Vritti Solutions Brand Activations?blur=25

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

Radio?blur=25

Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

INS?blur=25

The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media

exchange4media Staff Sep 21, 2020 4:04 PM

dunkin?blur=25

Designed by its creative agency, AndAnd Brand Partners, the campaign has a series of fun posts that associate cricket with Dunkin’ products

exchange4media Staff Sep 21, 2020 2:59 PM