NDTV Convergence, the digital branch of the company which includes ndty.com, has recorded yet another profitable quarter with an EBIDTA of 18%

exchange4media Staff 18 hours ago

PHD will be responsible for media planning and buying for the full portfolio of LG products in over 50 international markets

exchange4media Staff 18 hours ago

Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months

exchange4media Staff 21 hours ago

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza 1 day ago

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal 1 day ago

The account size is estimated to be around Rs 500 crore

Naziya Alvi Rahman 1 day ago

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game

Simran Sabherwal Nov 11, 2019 8:49 AM

The exchange4media Conclave – South will be held on Friday, November 22, 2019, at the Taj MG Road, Bangalore

exchange4media Staff Nov 11, 2019 8:38 AM

Dixit will be heading the Strategy and Social Media team and will also play a crucial role in nurturing existing clients and meeting their requirements in the social media arena

exchange4media Staff Nov 7, 2019 4:17 PM

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

The agency had previously partnered with Antara Senior Living for the launch of their first community in Dehradun

exchange4media Staff Nov 6, 2019 3:24 PM

Mixed Route Juice aims to deliver disruptive and avant-garde ideas to give the brand a new push

exchange4media Staff Nov 5, 2019 5:22 PM

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Chairperson and Editorial Director Shobhana Bhartia says due to lower commodity prices and control on costs there has been an improvement in operating profit

exchange4media Staff Nov 5, 2019 7:28 AM

The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India

exchange4media Staff Nov 4, 2019 4:46 PM

This partnership will grant 10 of Startup India’s selected businesses a free three months trial on Brandie’s platform to build social media communities of vocal ambassadors and brand loyalists

exchange4media Staff Nov 4, 2019 3:01 PM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

The brand communication has been rolled out on print, retail and digital formats to gain maximum traction and brand recall

exchange4media Staff Nov 3, 2019 10:00 AM

Sony Corp has posted 16% jump in operating profit for second quarter

exchange4media Staff Nov 2, 2019 9:20 AM