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CMO Tanmay Prusty says the larger opportunity behind rebranding was to connect Crompton's different product businesses and move the conversation from individual categories
Sandhi Sarun Aug 19, 2026 9:26 AM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
With 100 million users in under a year and microdrama already contributing 30% of revenue just months after monetization began, Neha Markanda breaks down the growth story
Sandhi Sarun Aug 17, 2026 8:51 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Sandhi Sarun Aug 5, 2026 8:39 AM
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
Sandhi Sarun Aug 3, 2026 9:10 AM
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Sandhi Sarun Aug 3, 2026 9:03 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market
Sandhi Sarun Jul 7, 2026 9:12 AM