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Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations
Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and more
Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companies are facing renewed pressure on margins
The former Nestlé India chief spoke to e4m about his book ‘Courage Under Fire’, lessons from the Maggi crisis, leadership and why empathy, trust and people-centricity are key for organisations
The former Disney executive will take charge of Netflix’s global film, television and live programming strategy from Oct 26, as the streamer contends with slowing engagement growth
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind
Ganapathy Viswanathan 1 hour ago