JioStar appoints Tanisha Aich as Marketing Manager - All Things Digital
Aich will work across performance marketing, influencer campaigns and strategic brand partnerships
by
Published: Oct 16, 2026 10:43 AM | 1 min read
Follow Us
JioStar’s All Things Digital (Star Studio18) has appointed Tanisha Aich as Marketing Manager, where she will focus on movie marketing and digital-first strategies.
In her new role, she will work across performance marketing, influencer campaigns and strategic brand partnerships to drive audience engagement and theatrical growth.
She joined JioStar in August 2026, moving from Homegrown. Before that, she served as Marketing Manager at Rest In Beats.
Earlier, Aich worked at Sony Music Entertainment as Non-Film Music Marketing Manager from April 2023 to August 2024, handling integrated marketing, PR and end-to-end campaign management for over 40 non-film pop and independent music tracks.
She began building her marketing experience through internships at Tata Consumer Products, Marico and Britannia Industries.
Read more news about Industry Briefing, Internet Advertising, Marketing, PR & Corporate Communication, Television Media
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News
